In the ever-evolving landscape of digital marketing, it’s crucial to have tools that not only keep pace but also set the bar higher. Enter LinkedIn’s Website Actions, a feature that promises to redefine how businesses engage with potential buyers online. At its core, Website Actions offers a nuanced way to track potential buyers on your …
On August 25, 2023, The Digital Services Act (DSA), a new European Union regulation that aims to create a safer and more transparent online environment, entered a new phase. The DSA requires large social media giants to provide more transparency about the ads that are being run on their platforms, to protect users from misleading …
LinkedIn just turned 20 years old, but despite all the logic in the world of social media, the professional network continues to grow its users by double-digit percentages every year. That’s why it’s no surprise that more and more companies are not just turning to the platform, but also investing serious resources, time, and money …
Leading in the face of emerging crises and long-term uncertainty is undeniably difficult. It requires not only courage and good sense but also perseverance and strong nerves. These qualities are characteristic of strong leaders and can lead them successfully through the nine circles of hell. In business, this path can rarely be walked without the …
“You” is a very fluid concept right now. You bought the shoes. You look great in the shoes. That’s the “You” I’m talking about. Will Smith’s character Alex Hitchens in ‘Hitch’ (2005) Being yourself on LinkedIn – always a hard task when it comes to keeping the right balance of your presence in the professional network. I …
Some people will tell you that they are expensive, others will confirm they may be highly effective for your B2B company. Either way, LinkedIn Ads are becoming a must-have in the marketing mix for many businesses recently, so knowing how to use them is an essential skill for every B2B marketer. In addition to the …
It’s been a busy period for LinkedIn, it appears. This week the professional network announced a dozen of new features and updates, including its forthcoming Business Manager, new tools for Creators, and a few additions to LinkedIn Pages that are now rolled out globally. So, LinkedIn Business Manager is finally announced. The “free centralized platform …
Page admins on LinkedIn can now send out 250 invitations per month. What more? 96% of the fake profiles are blocked at the registration stage and the newly released campaign ‘Rethinking B2B’ suggests a few new ways to think of B2B marketing. A couple of beta features are now available to most LinkedIn page admins …
In the previous edition of our LinkedLetter we shared with you about the great results of the professional network according to Microsoft’s report Q2 FY22 Earnings. Have you read it? We are no longer surprised by the results of LinkedIn, but we are waiting for each subsequent report to see how much higher results the …
Some things come, some things go, but do you know what’s inevitable? Microsoft’s quarterly reports. And yes, taxes. What’s new on LinkedIn and how these old sayings refer to the network – read along, it’s the 66th LinkedLetter. LinkedIn’s engagement hit a record high in the last quarter of 2021, Microsoft CEO Satya Nadella said …
