LinkedIn, the professional networking platform, has shared recent statistics about its usage and expansion. The platform has a vast user base of over 900 million individuals in more than 200 countries and territories. It is becoming increasingly important for businesses and advertisers to connect and interact with their intended audience. The data indicates that LinkedIn …
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Know Your LinkedIn Ads Audience With Campaign Manager Insights
Some people will tell you that they are expensive, others will confirm they may be highly effective for your B2B company. Either way, LinkedIn Ads are becoming a must-have in the marketing mix for many businesses recently, so knowing how to use them is an essential skill for every B2B marketer. In addition to the …
Microsoft’s FY22 Q3 Report: LinkedIn Continues Its Record Growth In Engagement Rates
Revenue Is 34% Up YoY and user count reaches 830 mln. LinkedIn marks a 34% YoY increase in income reaching $3.44 billion and ‘record levels of user engagement’ for the quarter ended March 31, 2022. Microsoft has shared its latest performance update on Tuesday, which also consists of the latest data on LinkedIn’s performance, and …
LinkedIn Is the Most Trusted Social Media Network for 2021
LinkedIn ranks first for the fifth year for the most valuable social currency – trust, according to eMarketer’s Digital Trust Benchmark Report 2021. 1,730 US social media users took part in the annual survey. Factors that most affect their trust in 9 social platforms (Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube) and …
The New Functionality of LinkedIn Pages – Competitor Analytics
Where did my Companies to Track widget go? Maybe some of you have wondered this recently while browsing the Followers Analytics tab on your LinkedIn page. Well, it’s gone! Or at least it would be for most users soon as it will be replaced by the new Competitor Analytics tab, which is currently being rolled …
LinkedIn Is Shutting Down LinkedIn Stories
It all began as an experiment. In September 2020, LinkedIn started rolling out the popular in other social networks format – Stories. A year later, the professional network shares with us that it has learned a lot and it’s time to stop providing this format by the end of September. But don’t worry, that is …
Brand Lift Test Helps The Uplift of Your Ad Campaigns
Today we will introduce you to one of the new tools that LinkedIn provides for advancing your advertising or how to get more with just a few more clicks. Every business is trying to reach more people, to attract better job candidates, to position itself as the ideal employer, to find more customers for the …
LinkedIn Will Be Rolling Out New Updates On LinkedIn Live and Events
Today we share with you some exciting news related to LinkedIn Live and Events! The professionals are using these features to build deeper relationships with their customers. LinkedIn has the mission to make these relationships much stronger and that’s why 4 new updates will be taking place in the next few months! LinkedIn Live access …
New Design For LinkedIn Pages Is Coming To You Soon
Earlier this week, during a Zoom meeting, I noticed a tiny change in the LinkedIn Page of a partner company of ours. The vertical menu that we are all used to see in the left sidebar was now flipped and placed as a classical horizontal navigation bar. Oh, new view maybe? Nothing could be confirmed… …
5 Ways to Benefit Your Profile Or Brand With LinkedIn Stories
With LinkedIn Stories now available worldwide users are facing the question of what they can do with them, how can they use this new tool to their benefit. To use a tool you need to understand it, so let’s make a quick overview of the feature. Stories are only available through the mobile app. You …