Everything you need to know about LinkedIn

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Tips & Tricks

The Power of Vulnerability on LinkedIn

The pandemic brought dramatic changes for many people worldwide, but it also became a catalyst for the evolution of the professional network. Today, authenticity is a merit and vulnerability – power.  This statement has been reaffirmed quite a lot in the past year or so, including through a LinkedIn post that became viral several months …

Tips & Tricks

How to Engage Your Employees on LinkedIn?

Until a few years ago, companies used LinkedIn only to find suitable candidates for their teams. Today, however, the professional network is a powerful tool in another pillar of building employer branding: communication with current employees.  In the era of social networks, the internal portals seem obsolete, and that’s why managers are looking for other …