Success in today’s dynamic world depends on maintaining an advantage over rivals. A comprehensive competitor study on LinkedIn is one way to get an advantage. This is a crucial step for companies looking to improve their brand visibility and marketing tactics on the network. However, where do you even start? Let’s start by defining what …
Tips & Tricks
Why Do LinkedIn Certificates Matter and How to Add Them?
We all know that in a world where everybody is an expert at a given topic, you must somehow stand out from the crowd. In order to be able to show the world what a professional you really are, there are some things that you should stick to, one of which is acquiring a certificate …
LinkedIn Is A Team Sport
LinkedIn just turned 20 years old, but despite all the logic in the world of social media, the professional network continues to grow its users by double-digit percentages every year. That’s why it’s no surprise that more and more companies are not just turning to the platform, but also investing serious resources, time, and money …
5 Tips on Defining a Clear Vision for Your Company’s Future
Defining a clear vision for the future sounds familiar, and it’s not only a vital must-do in a lot of people’s lives, but it’s also an important strategy for companies. Having a clear vision of what exactly your goals and priorities are helps better understand what to focus on and how to approach those objectives. …
5 Tips on How to Expand Your Audience on LinkedIn
Many people need help to keep up the hard work of being active on LinkedIn. Most of the time, the main problem is that they just don’t know what to post, or maybe they don’t think anybody cares. This is the biggest mistake one could make, especially when we talk about audience expansion on LinkedIn. …
How To Find The Date You Created Your LinkedIn Profile?
LinkedIn is a powerful tool for professionals to connect with others, find new job opportunities and build their personal brand. However, we all know that sometimes it’s difficult to remember when exactly you created your LinkedIn account. By knowing the date you created your LinkedIn account you could more easily track your progress, analyze your …
5 Tips on Building Employee Advocacy Through LinkedIn
Your employees are a representation of the success of your company. Nowadays, in the B2B buying journey, customers are no longer interested only in the services/products you offer, they want to learn more. They want to see who they will be working with, what their expertise is and how they represent themselves. In this manner, …
5 Tips on How the Leadership Can Set an Example
LinkedIn has proved to be an effective tool when it comes to building trust and awareness in a certain brand. For this reason it is crucial to show activity on the platform not only by companies’ employees but also by its leaders. Management involvement in the network can reinforce employer branding as well as the …
5 Tips on How to Create Quality Content on LinkedIn
LinkedIn has evolved into one of the most effective platforms for professionals to demonstrate their expertise and build their personal brands. LinkedIn, as a network designed to facilitate professional connections, provides a unique opportunity to establish yourself as a thought leader in your industry. However, with so much content competing for attention, creating quality content …
How to Optimise Your LinkedIn Page with a Content Calendar
As a LinkedIn user, you understand the significance of having a robust presence on the platform. However, with numerous responsibilities to juggle, developing a LinkedIn strategy can become daunting. This is where a content calendar comes in handy. It is more than just a schedule for posting content. It is a valuable tool that can …