With the shift from service marketing to experiential and knowledge-based marketing, customers are no longer interested in brands that sell just products and services. To position yourself in the eyes of your customers, you need to create campaigns that are not entirely focused on product selling. As it is commonly known, in the B2B sector, …
This article’s topic is the winner from the last poll on Bookmark’s LinkedIn page. Apparently, most of you are curious to know how Product Pages can be of use to your business. So, have a go and dive into this informative material! The feature was announced in December 2020, and today, more and more companies …
The Profitable Equation If this article’s title has caught your attention, then you’ve most probably disbelieved the good old myth that advertising on LinkedIn is just too expensive. It is expensive indeed, but only on the surface, since this is the digital realm where you’ll have the opportunity to reach the right people. And LinkedIn …
