Your employees are a representation of the success of your company. Nowadays, in the B2B buying journey, customers are no longer interested only in the services/products you offer, they want to learn more. They want to see who they will be working with, what their expertise is and how they represent themselves. In this manner, …
LinkedIn has proved to be an effective tool when it comes to building trust and awareness in a certain brand. For this reason it is crucial to show activity on the platform not only by companies’ employees but also by its leaders. Management involvement in the network can reinforce employer branding as well as the …
Leading in the face of emerging crises and long-term uncertainty is undeniably difficult. It requires not only courage and good sense but also perseverance and strong nerves. These qualities are characteristic of strong leaders and can lead them successfully through the nine circles of hell. In business, this path can rarely be walked without the …
Half a year ago LinkedIn added 3 new features to its portfolio: “My Company” Tab, “Events” Tab, and View Page Followers. Their main purpose is to strengthen the connection between businesses and their communities during the unexpected COVID-19 situation. This article will pay attention to the “My Company” Tab that was created to help companies …
