From new key staff members to features for both those looking to recruit, as well as to find a new job – the professional platform is gearing up for an eventful 2025. Last but not least, it has chosen to launch a campaign to promote one of its more distinctive features – namely the targeted …
LinkedLetter #144: LinkedIn Expands AI Features & AI Skills at a Center Stage
Job hunting has become increasingly competitive, with AI tools from LinkedIn offering assistance in creating resumes, cover letters, and personalized messages, though challenges such as errors in AI-generated content remain. LinkedIn COO Daniel Shapero predicts that by 2025, a key job interview question will be about how candidates have used AI in their personal or …
LinkedLetter #143: LinkedIn Tests Post Boosts, Ad Targeting Changes, Campaign Tools, and Larger Video Displays Amid EU Scrutiny
LinkedIn is introducing several new features to enhance user engagement and advertising performance, including a test for personal post boosting to help professionals expand their reach. At the same time, the platform is under pressure to adjust its targeted advertising practices to meet EU privacy regulations, following a €310 million fine for GDPR violations. These …
LinkedLetter #142: Spiced Up Premium User Profile Banners, AI-content Dominance and Partnership with Identity Digital
We’re coming to you once again with all the hot topics surrounding the professional network – from updates they want to implement and partnerships they’ve made to studies about AI use on the platform. Read below for all the details. Premium Users Will Enjoy Slideshow Profile Banners LinkedIn has introduced a new option for Premium …
LinkedLetter #140: AI Hiring Assistant, Best Video Practices and a Work Change Snapshot
We’re here once again with the latest updates around LinkedIn. From yet another way to integrate AI into the platform to infographics showing both best video practices and the changing work landscape – there is a slew of interesting information the professional network has to offer its users. LinkedIn Uses AI to Better Recruitment on …
LinkedLetter #139: LinkedIn receives a hefty fine, battles against misinformation, and much more
This past month has been a tumultuous one for the platform. Its GDPR violations have resulted in a major fine. At the same time, it has released its EU users report – once again thanks to European transparency laws. It’s not only gloom though – DoubleVerify expands to cover ads on the platforms, amidst effort …
LinkedLetter #138: LinkedIn Dominates B2B Social Ad Spending, Adds More to Games and Has AI Training Controversy
From adding a new game Tango, to navigating the murky waters of user consent when training AI models LinkedIn is going through an impactful period.
LinkedLetter #132: LinkedIn Launches AI-assisted “Accelerate” Campaigns, Video Feature Reaches India, and Insights from 2024 B2B Marketing Benchmark Report
With LinkedIn rolling out AI-powered “Accelerate” campaigns globally and introducing new video features in India, it’s crucial to stay updated on these innovations to maximize your LinkedIn presence. Additionally, insights from LinkedIn’s 2024 B2B Marketing Benchmark Report emphasize the need for AI upskilling in marketing. To learn more about these developments and how they can …
LinkedLetter #130: New Premium Company Features and AI-based Tools for LinkedIn Premium Users
LinkedIn is offering new ways for businesses to make the best use of the platform, as well as AI-powered tools that will assist premium users, especially those seeking jobs. Discover how to optimize your presence on the platform and get the best of it using all AI solutions in the latest edition of our LinkedLetter …
LinkedLetter #129: LinkedIn’s Latest Updates: Enhanced Network Management, Smaller Link Previews, and AI-Powered Messaging
LinkedIn is rolling out significant changes aimed at improving user experience and platform engagement. Here’s a look at the key updates that could impact how you interact and build relationships on the platform. LinkedIn to Restrict Targeted Ads in EU Following Complaint Over Sensitive Data Usage LinkedIn has announced it will no longer permit advertisers …