LinkedIn is starting to look and feel a little different. Two major platform updates are reshaping how professionals share, interact, and build credibility on the world’s largest business network. On one hand, LinkedIn is becoming more open to newsworthy and educational content that reflects real-world issues. On the other hand, it’s tightening its rules against …
This week brings new ways to showcase skills, optimize content, and leverage AI on LinkedIn. Updates include verified language scores with Duolingo integration, AI-powered job interview simulations for Premium members, expanded data use for AI and ad targeting, tips to maximize video engagement, and best practices for measuring ad performance. Here’s a closer look at …
Two new metrics are being added to the platform’s analytics suite, giving content creators and brands deeper insight into how their posts are being received. The “Saves” and “Sends” data points are designed to help users understand which content resonates most with their audience and how it spreads beyond public interactions. Tracking Saves: Understanding What …
As B2B marketers face growing pressure to prove ROI and engage new generations of buyers, LinkedIn continues to evolve – delivering new tools, insights, and strategies for professional success. This week, we explore how smarter algorithms shape the feed, why video is becoming non-negotiable in B2B, how engagement should really be measured, and why LinkedIn …
This week, LinkedIn continues to evolve at the intersection of content strategy, legal enforcement, product experimentation, and performance metrics. We dive into LinkedIn’s new emphasis on video for B2B trust-building, a key legal win against data scraping, the gamification of networking through competitive leaderboards, and rising engagement levels though not without concerns over authenticity. Let’s …
As LinkedIn continues to expand its capabilities for marketers and B2B brands, three new updates are shaping how professionals approach data, content, and partnerships. Whether you’re measuring impact, refining your content strategy, or exploring influencer collaborations, these changes deliver sharper tools and new ways to stand out in a busy feed. Smarter Tracking, Stronger Attribution: …
LinkedIn newsletters continue to be one of the most effective ways for professionals to share their expertise. By consistently publishing high-quality LinkedIn content, they can build trust, credibility, and create a sense of community among their followers. In the past year, the number of LinkedIn members publishing newsletters has increased by 59%, and engagement with these newsletters has risen by 47%. LinkedIn is launching new newsletter tools to improve user experience and engagement. Find out more about these updates in the article below!
Welcome to the latest issue of LinkedLetter, your premier source for all the latest news and developments around the professional network LinkedIn. In this edition, we present a number of exciting updates ranging from the potential inclusion of a video feed feature to the introduction of dynamic UTMs to LinkedIn Ads. Moreover, we delve into …
April days may be over but the professional network continues to grow offering us new opportunities and pleasant surprises. We are excited to share with you data on LinkedIn’s performance according to Microsoft, a new feature for creators and phishing awareness on the network. Let’s see the highlights! LinkedIn continues its record growth in engagement …
Revenue Is 34% Up YoY and user count reaches 830 mln. LinkedIn marks a 34% YoY increase in income reaching $3.44 billion and ‘record levels of user engagement’ for the quarter ended March 31, 2022. Microsoft has shared its latest performance update on Tuesday, which also consists of the latest data on LinkedIn’s performance, and …
