The way people discover information, build careers, and evaluate credibility online is changing faster than most brands and professionals realize. Over the past year, LinkedIn has quietly moved from being “just” a professional network to something far more consequential: a platform where visibility, trust, and authority intersect in an AI-driven internet. Three developments from the …
LinkedLetter #170: How Search, Safety, and AI Are Redefining Visibility on LinkedIn
Something fundamental is shifting on LinkedIn, and it’s not just about posts or algorithms anymore. Visibility is being reshaped from three directions at once: how people find information, how platforms protect users, and how AI decides who gets cited. Referral traffic from search engines is declining, phishing attacks are becoming more sophisticated inside social platforms, …
Why B2B Leaders Should Take LinkedIn Thought Leader Ads More Seriously in 2026
Most B2B ads today don’t fail because they’re poorly optimized. They fail because they’re immediately recognizable as ads: polished, corporate, and emotionally detached. They inform without reassuring. They explain without reducing risk. And in high-stakes B2B decisions, that gap matters far more than click-through rates. This is the context in which LinkedIn Thought Leader Ads …
LinkedIn in 2026: How to Use the Platform to Grow Your Professional Influence
LinkedIn is changing – but not in the way many professionals assume. While new formats, AI tools, and algorithm updates often dominate discussions, the platform’s most important shift is far more human: professionals are engaging more deeply, commenting more thoughtfully, and seeking real expertise rather than polished corporate messaging. According to LinkedIn, content sharing increased …
Why B2B Brands Still Write Like Fax Machines on LinkedIn (And How to Fix It)?
Somewhere between “Dear Sir or Madam” and “Please find attached,” B2B communication got stuck in time. While consumer brands learned to speak like humans, many B2B companies are still communicating as if their audience is a printer that needs instructions, not people making high-risk decisions. The result is content that sounds professional on the surface …
LinkedLetter #169: How LinkedIn, Careers, and Visibility Are Being Rewritten
When it comes to the latest on the topic of LinkedIn, we’re looking towards a 2026 shared reality: careers are less linear, feeds are more competitive, and visibility now depends on relevance rather than volume. From how the Feed actually works, to why long-term career plans are losing meaning, to what data reveals about shrinking …
LinkedIn Rejects Claims of Gender Bias in Content Reach
A wave of user experiments has sparked debate about whether LinkedIn’s feed favors male profiles. Several users reported significant performance differences when switching profile gender presentation, with claims of dramatically higher impressions on the same content – amplified through the #wearthepants hashtag. The controversy in brief The reports suggest that identical posts may receive different …
LinkedIn’s 2025 Green Skills Report Shows the Sustainability Talent Gap Is Widening
LinkedIn’s 2025 Green Skills Report highlights a growing mismatch between sustainability hiring demand and the supply of workers with the right skills. The headline insight: green hiring is rising much faster than green skill development, creating a structural workforce bottleneck for climate goals. What the report says Green hiring is growing nearly twice as fast …
MI5 Warns of Large-Scale Chinese Espionage Efforts on LinkedIn
UK intelligence agency MI5 has issued a fresh warning that Chinese intelligence services are using LinkedIn to approach, cultivate, and potentially recruit political figures. The alert, shared with UK lawmakers, frames the activity as large-scale outreach designed to gather information and build long-term influence. What MI5 is warning about According to the warning, outreach is …
Best Times to Post on LinkedIn in 2025
Timing remains one of the most crucial factors for maximizing engagement on LinkedIn. A recent analysis by Sprout Social, based on billions of engagements across hundreds of thousands of profiles, reveals that posting schedules can significantly impact visibility and interaction rates for brands and creators. Weekdays Generate the Highest Engagement The data shows that Tuesday …