From new key staff members to features for both those looking to recruit, as well as to find a new job – the professional platform is gearing up for an eventful 2025. Last but not least, it has chosen to launch a campaign to promote one of its more distinctive features – namely the targeted …
LinkedLetter #134: Improved Search Engine Capabilities, New Certifications and Research on Creativity and B2B Ad Performance
Catch up with all the new improvements, research, and learning opportunities LinkedIn has coming your way this August. From a Customer Success Certificate to a better Content Search Engine, and a report that linked creativity and better B2B ad performance there is a lot to be curious about. Read below for all the details! LinkedIn …
LinkedLetter #133: The Rise of Videos in the Q4 FY24 LinkedIn Report, New Company Verifications, and More
It’s August and everyone’s favourite business platform – LinkedIn, is wasting no time in creating newer and more interesting in-app integrations. Apart from anything else, the Q4 2024 report is here, and it hides some interesting data. Have you thought that video formats have a growth in the platform by as much as 34%? For …
LinkedLetter #132: LinkedIn Launches AI-assisted “Accelerate” Campaigns, Video Feature Reaches India, and Insights from 2024 B2B Marketing Benchmark Report
With LinkedIn rolling out AI-powered “Accelerate” campaigns globally and introducing new video features in India, it’s crucial to stay updated on these innovations to maximize your LinkedIn presence. Additionally, insights from LinkedIn’s 2024 B2B Marketing Benchmark Report emphasize the need for AI upskilling in marketing. To learn more about these developments and how they can …
10 Essential Tips You Should Know for LinkedIn Profile Optimization
How to make a good LinkedIn profile – that’s one of the key questions you should be asking yourself if you want to use the platform effectively. Whether you’re looking for a new job, want to promote your business, or simply expand your industry knowledge – the professional network caters to it all. Of course, …
LinkedLetter #131: GenZ and Green Skills, LinkedIn at the Cannes Lions, and the Latest USA Workforce Report
This time on the LinkedLetter discover what is GenZ’s attitude towards green skills, what the professional platform had in store for the 2024 Cannes Lions, and of course, the latest from the American workforce through the monthly report LinkedIn released for June. Read below for the details! GenZers are Looking to Ride the Green Wave …
LinkedIn Analytics Launched New Weekly Sharing Tracker
In the past few weeks, LinkedIn has been quite active, launching a lot of new tools and updates on the platform. All these newly introduced updates aim to enhance the user experience and overall performance of LinkedIn. A new feature recently launched for some users on the platform is the LinkedIn Analytics Weekly Sharing Tracker. …
Why is It Important to Ask for a LinkedIn Recommendation? Check Оut 6 Perfect Opportunities to Seek One
In the professional world, trust is crucial. In today’s competitive landscape, demonstrating your capabilities and possessing specific skills and qualities are essential. However, proving these attributes at first glance can be challenging. That’s where feedback comes in – it builds trust and provides tangible proof of your abilities. Who wouldn’t desire such credibility to enhance …
LinkedLetter #130: New Premium Company Features and AI-based Tools for LinkedIn Premium Users
LinkedIn is offering new ways for businesses to make the best use of the platform, as well as AI-powered tools that will assist premium users, especially those seeking jobs. Discover how to optimize your presence on the platform and get the best of it using all AI solutions in the latest edition of our LinkedLetter …
How Microsoft Supercharged LinkedIn’s Growth to Unbelievable Heights?
LinkedIn, the leading professional platform of the 21st century, has experienced remarkable growth since its acquisition by Microsoft in 2016. Initially averaging a growth of 50-60 million users per year, LinkedIn’s user base surged to 80-100 million annually post-acquisition. Microsoft’s strategic integration of LinkedIn with its productivity tools, such as Office 365 and Dynamics 365, enhanced professional interactions and workflows. Investments in LinkedIn Learning transformed the platform into a hub for continuous professional development. Additionally, Microsoft’s infusion of AI and data analytics capabilities personalized user experiences, while global expansion and infrastructure improvements through Azure boosted LinkedIn’s performance and reliability. These thoughtful enhancements have propelled LinkedIn to unprecedented heights, solidifying its position as an indispensable professional network.
LinkedIn Benchmarks to Optimize Your LinkedIn Ads Performance [Real Data]
LinkedIn is a powerhouse for B2B marketers, offering targeted ad formats for every stage of your marketing funnel. Whether you’re boosting brand awareness, driving website traffic, or capturing leads with Lead Gen forms, LinkedIn’s robust advertising options cater to diverse objectives.
By analyzing key metrics like Click Through Rate (CTR) and Cost Per Click (CPC) against LinkedIn benchmarks, you can refine your campaigns for optimal performance. LinkedIn’s platform empowers precision targeting, making it indispensable for reaching professionals and decision-makers effectively.
LinkedIn Has New Newsletter Tools for Enhanced Engagement and Impact On Personal Profiles and Business Pages
LinkedIn newsletters continue to be one of the most effective ways for professionals to share their expertise. By consistently publishing high-quality LinkedIn content, they can build trust, credibility, and create a sense of community among their followers. In the past year, the number of LinkedIn members publishing newsletters has increased by 59%, and engagement with these newsletters has risen by 47%. LinkedIn is launching new newsletter tools to improve user experience and engagement. Find out more about these updates in the article below!
LinkedIn Launches New Tools to Boost B2B Marketing
According to B2B marketers, the past year has been challenging due to tighter budgets and heightened pressure to prove ROI. However, things change, as from the LinkedIn 2024 B2B Marketing Benchmark, we can learn that nearly 9 in 10 B2B marketers feel more and more confident in their ability to drive revenue in the next …
A Journey Through LinkedIn’s Five Circles
Leading in the face of emerging crises and long-term uncertainty is undeniably difficult. It requires not only courage and good sense but also perseverance and strong nerves. These qualities are characteristic of strong leaders and can lead them successfully through the nine circles of hell. In business, this path can rarely be walked without the …
LinkedLetter #148: LinkedIn Enhances AI, Ad Targeting, and Analytics to Empower Professionals
LinkedIn continues to evolve as a powerful platform for professionals by integrating advanced AI tools, improving ad targeting capabilities, and enhancing analytics for content creators. With updates such as a collaborative prompt engineering playground, refined ad attribution metrics, and new newsletter performance insights, LinkedIn is making it easier for users to optimize their outreach, engage …
LinkedIn Now Tracks Comment Impressions – Here’s What It Means for You
LinkedIn engagement is changing, and you should be aware of this update: you can now check the number of times your comments have been viewed. On LinkedIn, comments have long been a neglected strategy for increasing visibility and influence. A well-placed comment might garner thousands of views, in contrast to posting, which necessitates creating the …
LinkedLetter #147: LinkedIn Expands News Features, Updates “Top Voice” Badge, and Sees Video Boom
Big changes are happening on LinkedIn! Video content is booming, with engagement skyrocketing and new features making it easier to create and connect. At the same time, LinkedIn is refining its “Top Voice” program, ensuring only the most active and insightful members keep their badges. And let’s not forget the expansion of the news banner, …
LinkedLetter #146: Revenue Growth, Court Troubles, and Job Market Predictions for 2025
The new year is hitting LinkedIn with both good and bad news! Its revenue is steadily growing and Premium subscriptions are to “blame”. At the same time, the network is going through another lawsuit. Last but not least a new report about the job market – once again AI-centric – has also come out! Read …
LinkedLetter #144: LinkedIn Expands AI Features & AI Skills at a Center Stage
Job hunting has become increasingly competitive, with AI tools from LinkedIn offering assistance in creating resumes, cover letters, and personalized messages, though challenges such as errors in AI-generated content remain. LinkedIn COO Daniel Shapero predicts that by 2025, a key job interview question will be about how candidates have used AI in their personal or …
LinkedLetter #143: LinkedIn Tests Post Boosts, Ad Targeting Changes, Campaign Tools, and Larger Video Displays Amid EU Scrutiny
LinkedIn is introducing several new features to enhance user engagement and advertising performance, including a test for personal post boosting to help professionals expand their reach. At the same time, the platform is under pressure to adjust its targeted advertising practices to meet EU privacy regulations, following a €310 million fine for GDPR violations. These …
LinkedLetter #142: Spiced Up Premium User Profile Banners, AI-content Dominance and Partnership with Identity Digital
We’re coming to you once again with all the hot topics surrounding the professional network – from updates they want to implement and partnerships they’ve made to studies about AI use on the platform. Read below for all the details. Premium Users Will Enjoy Slideshow Profile Banners LinkedIn has introduced a new option for Premium …
LinkedIn Updates Content Guidelines for Better Post Visibility
In order to help users optimize their post visibility and preserve a professional, value-driven environment on the network, LinkedIn has changed its standards. Here is a summary of what to avoid and what to concentrate on: What Functions: Creating Posts with Value LinkedIn’s algorithm favors posts that offer useful information and professional insights, like: Individual …
Vidmob and LinkedIn Launched 2024 Creative Trends Report
Leading creative data provider Vidmob, in partnership with LinkedIn, has released the main conclusions of its 2024 Creative Trends research, which focuses on the creative trends influencing the effectiveness of B2B campaigns. The report provides marketers with useful information on how to create more impactful static and video content for LinkedIn. In order to identify …