Think LinkedIn is just about text posts and articles? Think again. Video is taking over the platform – and fast. In 2024 alone, video watch time on LinkedIn grew by 36%, and short-form video creation is now booming at twice the rate of other post types. That’s a clear sign: video is no longer optional …
LinkedLetter #151: Smarter Content, Smarter Careers – LinkedIn’s New Tools, AI Insights & Marketing Benchmarks
This week on LinkedIn, it’s all about working smarter – not harder. Canva just dropped brand-new video templates built specifically for LinkedIn, making it easier for anyone to share professional stories through rich media. Microsoft and LinkedIn are also gearing up to release a report on how AI is becoming every professional’s co-pilot, while Metricool …
LinkedIn & Calendly: Streamlining Meeting Scheduling for Professionals
With over a billion members, LinkedIn continues to enhance its platform with features that streamline professional networking and business growth. The latest addition is a strategic partnership with Calendly, designed to make scheduling meetings more seamless than ever. The LinkedIn and Calendly integration enables Premium users to add a “Book an Appointment” button to their …
LinkedIn Ads Benchmarks Report 2025: Key Insights for B2B Marketers
With more than 1 billion members, LinkedIn has established itself as a vital resource for business-to-business (B2B) marketers trying to connect with decision-makers. To maximize B2B growth, the Dreamdata LinkedIn Ads Benchmarks Report 2025 offers comprehensive data research on LinkedIn advertising trends, performance benchmarks, and best practices. Dreamdata’s study compiles data from hundreds of B2B …
LinkedLetter #150: Italy Targets Big Tech with Nearly $1B VAT Demand, Top Job Skills for 2025, and LinkedIn’s Campaign Manager Upgrades
Big shifts are happening across LinkedIn and the tech industry! Italy is making waves with a massive VAT claim against Meta, LinkedIn, and X, demanding nearly $1 billion in back taxes. Meanwhile, LinkedIn has unveiled the fastest-growing job skills for 2025, helping professionals future-proof their careers. On top of that, the platform is rolling out …
LinkedIn Polls Now Support Five Answer Options – Everything You Need to Know
LinkedIn has recently expanded one of its iconic formats also known as the “LinkedIn polls” feature, allowing users to add up to five answer options. More flexibility in obtaining insights from your professional network is made possible by this improvement. In this article, we’ll cover all the benefits of LinkedIn polls, best practices for creating …
LinkedLetter #149: How LinkedIn’s AI and Marketing Insights Are Shaping B2B and SMB Strategies
LinkedIn’s latest insights reveal how AI, SMB engagement trends, and predictive audience tools are reshaping B2B marketing. These updates help marketers optimize outreach, enhance ad targeting, and improve lead generation. Here’s what you need to know. How Marketers Can Better Connect With SMBs Small and medium-sized businesses (SMBs) play a crucial role in the global …
LinkedLetter #148: LinkedIn Enhances AI, Ad Targeting, and Analytics to Empower Professionals
LinkedIn continues to evolve as a powerful platform for professionals by integrating advanced AI tools, improving ad targeting capabilities, and enhancing analytics for content creators. With updates such as a collaborative prompt engineering playground, refined ad attribution metrics, and new newsletter performance insights, LinkedIn is making it easier for users to optimize their outreach, engage …
LinkedIn Now Tracks Comment Impressions – Here’s What It Means for You
LinkedIn engagement is changing, and you should be aware of this update: you can now check the number of times your comments have been viewed. On LinkedIn, comments have long been a neglected strategy for increasing visibility and influence. A well-placed comment might garner thousands of views, in contrast to posting, which necessitates creating the …
LinkedLetter #147: LinkedIn Expands News Features, Updates “Top Voice” Badge, and Sees Video Boom
Big changes are happening on LinkedIn! Video content is booming, with engagement skyrocketing and new features making it easier to create and connect. At the same time, LinkedIn is refining its “Top Voice” program, ensuring only the most active and insightful members keep their badges. And let’s not forget the expansion of the news banner, …