Some people will tell you that they are expensive, others will confirm they may be highly effective for your B2B company. Either way, LinkedIn Ads are becoming a must-have in the marketing mix for many businesses recently, so knowing how to use them is an essential skill for every B2B marketer. In addition to the …
From Boring Explanation To Visual Representation: Diversify Your LinkedIn Content With Infographics
The human brain can process entire images that the eye sees for as little as 13 milliseconds, according to MIT neuroscientists. In order to maximize engagement, the visual component is essential when creating outstanding digital content. How well the text is combined with interesting photos and exciting visual content will nearly always determine how well …
LinkedLetter #85: Sticker Link, Group Updates, LinkedIn Collective and more
New features keep coming up! In our latest LinkedLetter we tell you more about a few new options in posts and in groups, a new language that you can use on the platform and the new community built for B2B Marketers. Are you excited to learn more? Keep on reading. A clickable link to your …
LinkedLetter #84: LinkedIn Business Manager, Carousel Posting Option, and ‘Repost’ by Default
The 84th edition of our LinkedLetter comes with some exciting news about the reveal of a new platform and makes us curious about its upcoming features! How can LinkedIn Business Manager improve your marketing experience, what is the new posting option and why ‘Repost’ takes the place of ‘Share’? Find the answers below. LinkedIn Business …
LinkedLetter #83: Hiring Rate Updates, New Feature Store For Machine Learning, Promoting Role Models for Euro 22
The new hiring rate updates for the month of June are out – let’s observe them together. You’ll also learn about the professional platform open-sourcing Feathr – the feature store built to simplify machine learning feature management and improve developer productivity, as well as why role models appear important for Euro 22’s sponsorship campaign. LinkedIn …
LinkedLetter #82: ‘Funny’ Reaction, New ‘Repost’ Option, Generational Impact on Advertising
New ‘funny’ emoji, simplified repost option and generations changing the advertising industry – you can learn all about these in our LinkedLetter. Let’s see whether humour suits the proffesional network, how can we support other users’ content and why retaining Gen Z talent is not straightforward. The funny reaction is now on LinkedIn. In a …
Why You Should Start Using LinkedIn As a Student
With over 830 million members and countless possibilities, LinkedIn is the largest social networking site for organizations and professionals from numerous industries and spheres. For almost 20 years since the platform has been launched, professionals from all around the world shape their digital resume by trying to present themselves in the best possible way according …
LinkedLetter #81: Business Manager, Event Boosting and LinkedIn Audio
It’s been a busy period for LinkedIn, it appears. This week the professional network announced a dozen of new features and updates, including its forthcoming Business Manager, new tools for Creators, and a few additions to LinkedIn Pages that are now rolled out globally. So, LinkedIn Business Manager is finally announced. The “free centralized platform …
LinkedLetter #80: 250 Invitations, 16.5 mln. Fake Accounts and 1 Bold Ad
Page admins on LinkedIn can now send out 250 invitations per month. What more? 96% of the fake profiles are blocked at the registration stage and the newly released campaign ‘Rethinking B2B’ suggests a few new ways to think of B2B marketing. A couple of beta features are now available to most LinkedIn page admins …
Changing Jobs? Here Is How You Should Share The News On LinkedIn
So you have recently changed your job and now you’re excited to update the details on your LinkedIn profile? If you have any doubts on how you should share the good news, this article is here to help you out with some valuable information. Express Gratitude: To Everyone Who Helped You In Your Career and …