Exactly one year ago, LinkedIn announced that the CEO at that time Jeff Weiner would resign and would be replaced by Ryan Roslansky, who left his position as a Senior Vice President of Products & User Experience. The transition took place in what turned out to be one of the most challenging years in modern …
How to Engage Your Employees on LinkedIn?
Until a few years ago, companies used LinkedIn only to find suitable candidates for their teams. Today, however, the professional network is a powerful tool in another pillar of building employer branding: communication with current employees. In the era of social networks, the internal portals seem obsolete, and that’s why managers are looking for other …
LinkedLetter #35: C-Level Changes, Greater User Experience on LinkedIn and Remote Work Boosting Diversity
This week’s LinkedLetter brings some positive news and also food for thought. Have a look at our digest and keep yourself informed about the most up-to-date information about LinkedIn. As a great leader, LinkedIn’s CEO Ryan Roslansky didn’t miss the opportunity to congratulate his C-level team for its “upgrade”. “I’m incredibly grateful to have such …
The 3 Pillars That Will Let You Harness The Power of Social Selling
If you don’t know what social selling is, congratulations – you are in the right place! Тoday is the era of social business, and each company needs to understand the importance of this tool for the whole sales process. By incorporating social selling in your business strategy you can attract and nurture the right leads. …
LinkedLetter #34: Event Chat and Analytics, B2B Content and Matthew McConaughey
This week’s edition of our LinkedLetter starts with the latest LinkedIn Story feature – Swipe-Up Links and the opportunities that come with it. We also highlighted more new additions to the platform – extended page invitations and switching profile’s CTA. New learning courses are available with LinkedIn Marketing Labs – a brand new e-learning platform. Meanwhile, LinkedIn launches its first-ever LinkedIn for Jobs Bootcamp with advice from top business experts.
All I Want From LinkedIn Is…
I guess it is too late for any New Year’s wishes but it is early enough in 2021 to write down a few things I think LinkedIn should do this year. The following paragraphs are a mixture of wishes and predictions based on what we’ve seen from the professional network recently, but I promise – …
LinkedLetter #33: Swipe-Up Links, Extended Invitations for Pages, LinkedIn Marketing Labs and Мore
This week’s edition of our LinkedLetter starts with the latest LinkedIn Story feature – Swipe-Up Links and the opportunities that come with it. We also highlighted more new additions to the platform – extended page invitations and switching profile’s CTA. New learning courses are available with LinkedIn Marketing Labs – a brand new e-learning platform. Meanwhile, LinkedIn launches its first-ever LinkedIn for Jobs Bootcamp with advice from top business experts.
LinkedIn Stories: The 3 Deadly Sins You Should Avoid
Some things are better kept away from your LinkedIn Stories and I made a list with 3 of the most alluring deadly sins.
How Does the LinkedIn Ads Auction Work?
The Profitable Equation If this article’s title has caught your attention, then you’ve most probably disbelieved the good old myth that advertising on LinkedIn is just too expensive. It is expensive indeed, but only on the surface, since this is the digital realm where you’ll have the opportunity to reach the right people. And LinkedIn …
LinkedLetter #32: More New Features for Pages, B2B Marketing Getting Personal and Pro Athletes on LinkedIn
LinkedLetter #32 is coming to your device straight from Santa’s workshop and is bringing you the latest news and insights about LinkedIn. Because even during the holiday season LinkedIn engineers are working on giving us new features and tools to use in the upcoming year. The platform is currently running tests to understand the ecosystem …