With the shift from service marketing to experiential and knowledge-based marketing, customers are no longer interested in brands that sell just products and services. To position yourself in the eyes of your customers, you need to create campaigns that are not entirely focused on product selling. As it is commonly known, in the B2B sector, …
Creating distinctiveness, just that unique piece and a different bit that makes you stand out from the rest, has always been one of the most important functions for any business that wants to be competitive in large, international and regional markets. With the advent of various digital communication tools, specifically social media, this task becomes …
“You” is a very fluid concept right now. You bought the shoes. You look great in the shoes. That’s the “You” I’m talking about. Will Smith’s character Alex Hitchens in ‘Hitch’ (2005) Being yourself on LinkedIn – always a hard task when it comes to keeping the right balance of your presence in the professional network. I …
The human brain can process entire images that the eye sees for as little as 13 milliseconds, according to MIT neuroscientists. In order to maximize engagement, the visual component is essential when creating outstanding digital content. How well the text is combined with interesting photos and exciting visual content will nearly always determine how well …
With over 830 million members and countless possibilities, LinkedIn is the largest social networking site for organizations and professionals from numerous industries and spheres. For almost 20 years since the platform has been launched, professionals from all around the world shape their digital resume by trying to present themselves in the best possible way according …
So you have recently changed your job and now you’re excited to update the details on your LinkedIn profile? If you have any doubts on how you should share the good news, this article is here to help you out with some valuable information. Express Gratitude: To Everyone Who Helped You In Your Career and …
Have you ever used the tracking UTM parameters? If not, we are here to inform you what you’re missing out on and why you should start tracking the progress of your LinkedIn channels ASAP. Starting with some history: UTM, or Urchin Tracking Module parameters, are text codes you can add to the links of your …
Creating a trusted environment has always been a top priority for LinkedIn and probably that’s why the professional network has been the most trusted social media platform for years. Alas, during the last few years a number of users have complained about cases of inaccurate information listed on user profiles, especially in their Experience section …
“You never get a second chance to make a first impression” and that includes your LinkedIn profile. This can be the first interaction that a potential partner or a recruiter may have with you. So let’s make sure it looks perfect and it is visible by anyone online! Did you know that your LinkedIn profile …
The Summary section is very often overlooked or even ignored by Newbies on LinkedIn. Even LinkedIn veterans can find it difficult to write a compelling Summary, opting out for just a couple of sentences or a string of keywords.
