LinkedIn just turned 20 years old, but despite all the logic in the world of social media, the professional network continues to grow its users by double-digit percentages every year. That’s why it’s no surprise that more and more companies are not just turning to the platform, but also investing serious resources, time, and money …
Defining a clear vision for the future sounds familiar, and it’s not only a vital must-do in a lot of people’s lives, but it’s also an important strategy for companies. Having a clear vision of what exactly your goals and priorities are helps better understand what to focus on and how to approach those objectives. …
Many people need help to keep up the hard work of being active on LinkedIn. Most of the time, the main problem is that they just don’t know what to post, or maybe they don’t think anybody cares. This is the biggest mistake one could make, especially when we talk about audience expansion on LinkedIn. …
LinkedIn is a powerful tool for professionals to connect with others, find new job opportunities and build their personal brand. However, we all know that sometimes it’s difficult to remember when exactly you created your LinkedIn account. By knowing the date you created your LinkedIn account you could more easily track your progress, analyze your …
Your employees are a representation of the success of your company. Nowadays, in the B2B buying journey, customers are no longer interested only in the services/products you offer, they want to learn more. They want to see who they will be working with, what their expertise is and how they represent themselves. In this manner, …
LinkedIn has proved to be an effective tool when it comes to building trust and awareness in a certain brand. For this reason it is crucial to show activity on the platform not only by companies’ employees but also by its leaders. Management involvement in the network can reinforce employer branding as well as the …
LinkedIn has evolved into one of the most effective platforms for professionals to demonstrate their expertise and build their personal brands. LinkedIn, as a network designed to facilitate professional connections, provides a unique opportunity to establish yourself as a thought leader in your industry. However, with so much content competing for attention, creating quality content …
As a LinkedIn user, you understand the significance of having a robust presence on the platform. However, with numerous responsibilities to juggle, developing a LinkedIn strategy can become daunting. This is where a content calendar comes in handy. It is more than just a schedule for posting content. It is a valuable tool that can …
LinkedIn has evolved into a valuable platform for businesses seeking to broaden their reach and engage with their target audience. LinkedIn is an effective tool for increasing brand awareness, establishing thought leadership, and generating leads, with over 900 million users and counting. However, simply being present on the platform is not sufficient. To maximize your …
Notes from the Author Welcome to our yearly recap of the 10 most read articles on The Linked Blog! We are thrilled to be able to share this information with our readers and to take a look back at the past year to see what content resonated the most with our audience. At the beginning …
