Do you think that the follower count only matters on Instagram? What if I tell you you’re wrong? Increasing your followers on LinkedIn can significantly enhance your professional network, boost the visibility of your content, and open up new opportunities for business and career growth. In this article, you will find more information on why …
LinkedIn is a powerhouse for B2B marketers, offering targeted ad formats for every stage of your marketing funnel. Whether you’re boosting brand awareness, driving website traffic, or capturing leads with Lead Gen forms, LinkedIn’s robust advertising options cater to diverse objectives.
By analyzing key metrics like Click Through Rate (CTR) and Cost Per Click (CPC) against LinkedIn benchmarks, you can refine your campaigns for optimal performance. LinkedIn’s platform empowers precision targeting, making it indispensable for reaching professionals and decision-makers effectively.
Success in today’s dynamic world depends on maintaining an advantage over rivals. A comprehensive competitor study on LinkedIn is one way to get an advantage. This is a crucial step for companies looking to improve their brand visibility and marketing tactics on the network. However, where do you even start? Let’s start by defining what …
We all know that in a world where everybody is an expert at a given topic, you must somehow stand out from the crowd. In order to be able to show the world what a professional you really are, there are some things that you should stick to, one of which is acquiring a certificate …
LinkedIn just turned 20 years old, but despite all the logic in the world of social media, the professional network continues to grow its users by double-digit percentages every year. That’s why it’s no surprise that more and more companies are not just turning to the platform, but also investing serious resources, time, and money …
Defining a clear vision for the future sounds familiar, and it’s not only a vital must-do in a lot of people’s lives, but it’s also an important strategy for companies. Having a clear vision of what exactly your goals and priorities are helps better understand what to focus on and how to approach those objectives. …
Many people need help to keep up the hard work of being active on LinkedIn. Most of the time, the main problem is that they just don’t know what to post, or maybe they don’t think anybody cares. This is the biggest mistake one could make, especially when we talk about audience expansion on LinkedIn. …
LinkedIn is a powerful tool for professionals to connect with others, find new job opportunities and build their personal brand. However, we all know that sometimes it’s difficult to remember when exactly you created your LinkedIn account. By knowing the date you created your LinkedIn account you could more easily track your progress, analyze your …
Your employees are a representation of the success of your company. Nowadays, in the B2B buying journey, customers are no longer interested only in the services/products you offer, they want to learn more. They want to see who they will be working with, what their expertise is and how they represent themselves. In this manner, …
LinkedIn has proved to be an effective tool when it comes to building trust and awareness in a certain brand. For this reason it is crucial to show activity on the platform not only by companies’ employees but also by its leaders. Management involvement in the network can reinforce employer branding as well as the …
