LinkedIn is a powerful tool for professionals to connect with others, find new job opportunities and build their personal brand. However, we all know that sometimes it’s difficult to remember when exactly you created your LinkedIn account. By knowing the date you created your LinkedIn account you could more easily track your progress, analyze your …
Your employees are a representation of the success of your company. Nowadays, in the B2B buying journey, customers are no longer interested only in the services/products you offer, they want to learn more. They want to see who they will be working with, what their expertise is and how they represent themselves. In this manner, …
LinkedIn has proved to be an effective tool when it comes to building trust and awareness in a certain brand. For this reason it is crucial to show activity on the platform not only by companies’ employees but also by its leaders. Management involvement in the network can reinforce employer branding as well as the …
LinkedIn has evolved into one of the most effective platforms for professionals to demonstrate their expertise and build their personal brands. LinkedIn, as a network designed to facilitate professional connections, provides a unique opportunity to establish yourself as a thought leader in your industry. However, with so much content competing for attention, creating quality content …
As a LinkedIn user, you understand the significance of having a robust presence on the platform. However, with numerous responsibilities to juggle, developing a LinkedIn strategy can become daunting. This is where a content calendar comes in handy. It is more than just a schedule for posting content. It is a valuable tool that can …
LinkedIn has evolved into a valuable platform for businesses seeking to broaden their reach and engage with their target audience. LinkedIn is an effective tool for increasing brand awareness, establishing thought leadership, and generating leads, with over 900 million users and counting. However, simply being present on the platform is not sufficient. To maximize your …
Notes from the Author Welcome to our yearly recap of the 10 most read articles on The Linked Blog! We are thrilled to be able to share this information with our readers and to take a look back at the past year to see what content resonated the most with our audience. At the beginning …
With the shift from service marketing to experiential and knowledge-based marketing, customers are no longer interested in brands that sell just products and services. To position yourself in the eyes of your customers, you need to create campaigns that are not entirely focused on product selling. As it is commonly known, in the B2B sector, …
Creating distinctiveness, just that unique piece and a different bit that makes you stand out from the rest, has always been one of the most important functions for any business that wants to be competitive in large, international and regional markets. With the advent of various digital communication tools, specifically social media, this task becomes …
“You” is a very fluid concept right now. You bought the shoes. You look great in the shoes. That’s the “You” I’m talking about. Will Smith’s character Alex Hitchens in ‘Hitch’ (2005) Being yourself on LinkedIn – always a hard task when it comes to keeping the right balance of your presence in the professional network. I …
