Have you ever used the tracking UTM parameters? If not, we are here to inform you what you’re missing out on and why you should start tracking the progress of your LinkedIn channels ASAP. Starting with some history: UTM, or Urchin Tracking Module parameters, are text codes you can add to the links of your …
Creating a trusted environment has always been a top priority for LinkedIn and probably that’s why the professional network has been the most trusted social media platform for years. Alas, during the last few years a number of users have complained about cases of inaccurate information listed on user profiles, especially in their Experience section …
“You never get a second chance to make a first impression” and that includes your LinkedIn profile. This can be the first interaction that a potential partner or a recruiter may have with you. So let’s make sure it looks perfect and it is visible by anyone online! Did you know that your LinkedIn profile …
The Summary section is very often overlooked or even ignored by Newbies on LinkedIn. Even LinkedIn veterans can find it difficult to write a compelling Summary, opting out for just a couple of sentences or a string of keywords.
“Why did people start publishing random stuff on LinkedIn – looking pretty stylish, but still empty and meaningless?”, a friend of mine asked me yesterday. All I could answer her was “I’ve been wondering the same thing“, because… I’d already started this article. Keep reading it and if you see your favourite type of updates …
The pandemic brought dramatic changes for many people worldwide, but it also became a catalyst for the evolution of the professional network. Today, authenticity is a merit and vulnerability – power. This statement has been reaffirmed quite a lot in the past year or so, including through a LinkedIn post that became viral several months …
Have you ever experienced the not-so-nice situation in which there are LinkedIn users whose profiles are connected to your company page and you don’t even know them? Don’t worry, the case is not so rare and there is an easy way to fix this. However, it is not so obvious, so keep on reading and …
Today we are going to dive into a very interesting topic, which is related to the disclosure of our identity, based on the information in our LinkedIn account. Social networks are doing their best to get more information about us. Step by step, we are starting to solve the puzzle. A new study published in …
In this article we will give advice on how to write 3 of the most important messages on Linkedin.
The founder of Bulgaria’s first LinkedIn marketing agency BookMark – Alexander Krastev – was a guest on HiCast – the weekly podcast of HiComm Magazine with a focus on technology, cinema and games. As a specialist in the field of the professional network’s marketing in our country, he shared his advice on the effective use …
