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LinkedIn’s New Video Ad Innovations: First Impressions, BrandLink, and Event Ads Redefine B2B Marketing

With video engagement on the rise, LinkedIn is doubling down on its investment in video advertising. At its first-ever NewFronts presentation, the platform unveiled several updates aimed at helping marketers connect with professional audiences in more impactful and immersive ways. The company reports a 36% year-over-year increase in time spent watching video content on the …

LinkedLetter #152: Premium Pages, Powerful Moves - LinkedIn's Latest Tools for Brand Growth
LinkedLetter

#152: Premium Pages, Powerful Moves – LinkedIn’s Latest Tools for Brand Growth

LinkedIn is giving businesses even more reasons to invest in their presence. With new features for Premium Company Pages and a smarter way to optimize lead generation, the platform is turning up the volume on brand visibility and performance.  From rotating visuals and highlighted achievements to algorithm-tuned ads based on your own qualified leads, LinkedIn …

LinkedLetter #151: Smarter Content, Smarter Careers – LinkedIn's New Tools, AI Insights & Marketing Benchmarks
LinkedLetter

LinkedLetter #151: Smarter Content, Smarter Careers – LinkedIn’s New Tools, AI Insights & Marketing Benchmarks

This week on LinkedIn, it’s all about working smarter –  not harder. Canva just dropped brand-new video templates built specifically for LinkedIn, making it easier for anyone to share professional stories through rich media. Microsoft and LinkedIn are also gearing up to release a report on how AI is becoming every professional’s co-pilot, while Metricool …

LinkedIn & Calendly Streamlining Meeting Scheduling for Professionalss Benchmarks Report 2025 Key Insights for B2B Marketers
New on LinkedIn

LinkedIn & Calendly: Streamlining Meeting Scheduling for Professionals

With over a billion members, LinkedIn continues to enhance its platform with features that streamline professional networking and business growth. The latest addition is a strategic partnership with Calendly, designed to make scheduling meetings more seamless than ever. The LinkedIn and Calendly integration enables Premium users to add a “Book an Appointment” button to their …

LinkedIn Ads Benchmarks Report 2025 Key Insights for B2B Marketers
New on LinkedIn

LinkedIn Ads Benchmarks Report 2025: Key Insights for B2B Marketers

With more than 1 billion members, LinkedIn has established itself as a vital resource for business-to-business (B2B) marketers trying to connect with decision-makers. To maximize B2B growth, the Dreamdata LinkedIn Ads Benchmarks Report 2025 offers comprehensive data research on LinkedIn advertising trends, performance benchmarks, and best practices.  Dreamdata’s study compiles data from hundreds of B2B …

LinkedLetter

LinkedLetter #150: Italy Targets Big Tech with Nearly $1B VAT Demand, Top Job Skills for 2025, and LinkedIn’s Campaign Manager Upgrades

Big shifts are happening across LinkedIn and the tech industry! Italy is making waves with a massive VAT claim against Meta, LinkedIn, and X, demanding nearly $1 billion in back taxes. Meanwhile, LinkedIn has unveiled the fastest-growing job skills for 2025, helping professionals future-proof their careers. On top of that, the platform is rolling out …

LinkedLetter

LinkedLetter #149: How LinkedIn’s AI and Marketing Insights Are Shaping B2B and SMB Strategies

LinkedIn’s latest insights reveal how AI, SMB engagement trends, and predictive audience tools are reshaping B2B marketing. These updates help marketers optimize outreach, enhance ad targeting, and improve lead generation. Here’s what you need to know. How Marketers Can Better Connect With SMBs Small and medium-sized businesses (SMBs) play a crucial role in the global …