Catch up with all the new improvements, research, and learning opportunities LinkedIn has coming your way this August. From a Customer Success Certificate to a better Content Search Engine, and a report that linked creativity and better B2B ad performance there is a lot to be curious about. Read below for all the details! LinkedIn …
LinkedLetter #133: The Rise of Videos in the Q4 FY24 LinkedIn Report, New Company Verifications, and More
It’s August and everyone’s favourite business platform – LinkedIn, is wasting no time in creating newer and more interesting in-app integrations. Apart from anything else, the Q4 2024 report is here, and it hides some interesting data. Have you thought that video formats have a growth in the platform by as much as 34%? For …
LinkedLetter #132: LinkedIn Launches AI-assisted “Accelerate” Campaigns, Video Feature Reaches India, and Insights from 2024 B2B Marketing Benchmark Report
With LinkedIn rolling out AI-powered “Accelerate” campaigns globally and introducing new video features in India, it’s crucial to stay updated on these innovations to maximize your LinkedIn presence. Additionally, insights from LinkedIn’s 2024 B2B Marketing Benchmark Report emphasize the need for AI upskilling in marketing. To learn more about these developments and how they can …
10 Essential Tips You Should Know for LinkedIn Profile Optimization
How to make a good LinkedIn profile – that’s one of the key questions you should be asking yourself if you want to use the platform effectively. Whether you’re looking for a new job, want to promote your business, or simply expand your industry knowledge – the professional network caters to it all. Of course, …
LinkedLetter #131: GenZ and Green Skills, LinkedIn at the Cannes Lions, and the Latest USA Workforce Report
This time on the LinkedLetter discover what is GenZ’s attitude towards green skills, what the professional platform had in store for the 2024 Cannes Lions, and of course, the latest from the American workforce through the monthly report LinkedIn released for June. Read below for the details! GenZers are Looking to Ride the Green Wave …
LinkedIn Analytics Launched New Weekly Sharing Tracker
In the past few weeks, LinkedIn has been quite active, launching a lot of new tools and updates on the platform. All these newly introduced updates aim to enhance the user experience and overall performance of LinkedIn. A new feature recently launched for some users on the platform is the LinkedIn Analytics Weekly Sharing Tracker. …
Why is It Important to Ask for a LinkedIn Recommendation? Check Оut 6 Perfect Opportunities to Seek One
In the professional world, trust is crucial. In today’s competitive landscape, demonstrating your capabilities and possessing specific skills and qualities are essential. However, proving these attributes at first glance can be challenging. That’s where feedback comes in – it builds trust and provides tangible proof of your abilities. Who wouldn’t desire such credibility to enhance …
LinkedLetter #130: New Premium Company Features and AI-based Tools for LinkedIn Premium Users
LinkedIn is offering new ways for businesses to make the best use of the platform, as well as AI-powered tools that will assist premium users, especially those seeking jobs. Discover how to optimize your presence on the platform and get the best of it using all AI solutions in the latest edition of our LinkedLetter …
How Microsoft Supercharged LinkedIn’s Growth to Unbelievable Heights?
LinkedIn, the leading professional platform of the 21st century, has experienced remarkable growth since its acquisition by Microsoft in 2016. Initially averaging a growth of 50-60 million users per year, LinkedIn’s user base surged to 80-100 million annually post-acquisition. Microsoft’s strategic integration of LinkedIn with its productivity tools, such as Office 365 and Dynamics 365, enhanced professional interactions and workflows. Investments in LinkedIn Learning transformed the platform into a hub for continuous professional development. Additionally, Microsoft’s infusion of AI and data analytics capabilities personalized user experiences, while global expansion and infrastructure improvements through Azure boosted LinkedIn’s performance and reliability. These thoughtful enhancements have propelled LinkedIn to unprecedented heights, solidifying its position as an indispensable professional network.
LinkedIn Benchmarks to Optimize Your LinkedIn Ads Performance [Real Data]
LinkedIn is a powerhouse for B2B marketers, offering targeted ad formats for every stage of your marketing funnel. Whether you’re boosting brand awareness, driving website traffic, or capturing leads with Lead Gen forms, LinkedIn’s robust advertising options cater to diverse objectives.
By analyzing key metrics like Click Through Rate (CTR) and Cost Per Click (CPC) against LinkedIn benchmarks, you can refine your campaigns for optimal performance. LinkedIn’s platform empowers precision targeting, making it indispensable for reaching professionals and decision-makers effectively.
LinkedIn Has New Newsletter Tools for Enhanced Engagement and Impact On Personal Profiles and Business Pages
LinkedIn newsletters continue to be one of the most effective ways for professionals to share their expertise. By consistently publishing high-quality LinkedIn content, they can build trust, credibility, and create a sense of community among their followers. In the past year, the number of LinkedIn members publishing newsletters has increased by 59%, and engagement with these newsletters has risen by 47%. LinkedIn is launching new newsletter tools to improve user experience and engagement. Find out more about these updates in the article below!
LinkedIn Launches New Tools to Boost B2B Marketing
According to B2B marketers, the past year has been challenging due to tighter budgets and heightened pressure to prove ROI. However, things change, as from the LinkedIn 2024 B2B Marketing Benchmark, we can learn that nearly 9 in 10 B2B marketers feel more and more confident in their ability to drive revenue in the next …
A Journey Through LinkedIn’s Five Circles
Leading in the face of emerging crises and long-term uncertainty is undeniably difficult. It requires not only courage and good sense but also perseverance and strong nerves. These qualities are characteristic of strong leaders and can lead them successfully through the nine circles of hell. In business, this path can rarely be walked without the …
13 Sections You Can Activate to Improve Your LinkedIn Profile
Halloween is approaching but you shouldn’t fear any ghosts or superstitions. And we’re here to help you out with that. Forget all the negativity surrounding the number 13. Instead, let us present you with 13 hidden sections on your LinkedIn account. Your LinkedIn profile acts as a digital business card, showcasing your professional identity within …
LinkedLetter #139: LinkedIn receives a hefty fine, battles against misinformation, and much more
This past month has been a tumultuous one for the platform. Its GDPR violations have resulted in a major fine. At the same time, it has released its EU users report – once again thanks to European transparency laws. It’s not only gloom though – DoubleVerify expands to cover ads on the platforms, amidst effort …
LinkedLetter #138: LinkedIn Dominates B2B Social Ad Spending, Adds More to Games and Has AI Training Controversy
From adding a new game Tango, to navigating the murky waters of user consent when training AI models LinkedIn is going through an impactful period.
LinkedIn Video Feed is Now Live in Bulgaria!
LinkedIn has officially launched its much-anticipated short-form video feed in Bulgaria, marking a significant step in expanding the platform’s capabilities. Initially announced earlier this year, the feature was rolled out in stages and is now available to Bulgarian users, allowing them to access LinkedIn’s latest tool for engaging with career-focused content. Source: The LinkedBlog The …
LinkedLetter #137: LinkedIn Top European Startups in 2024, Marketing Insights, and the Discontinuation of My Company and Employee Advocacy Tabs
LinkedIn is changing rapidly! Recently, the platform released its attribution report and highlighted the eight most promising European startups for 2024. However, there’s also significant news for company pages: My Company tab and Employee Advocacy tab will be discontinued soon enough. When and why these changes are happening, learn in the article below in the …
LinkedLetter #136: LinkedIn Podcast Launch, Job Post Verification, and LinkedIn CPO’s Career Insights
The platform is unveiling exciting new initiatives, including Let’s Talk Offline, a podcast for Gen Z professionals hosted by Gianna Prudente and Jamé Jackson Gadsden, and a global job post verification feature to enhance job search safety. Additionally, LinkedIn’s Chief Product Officer, Tomer Cohen, shared his transformative career journey, emphasizing the importance of pursuing passion …
How 1st-, 2nd-, and 3rd-Degree Connections Shape Your Professional Network on LinkedIn?
Have you ever wondered what the numbers 1st, 2nd, and 3rd mean next to people’s names on LinkedIn? These numbers represent the levels of connection within the professional network, and they significantly influence how users can interact with each other. Imagine a family tree or a story about the husband of your uncle’s sister. While …
LinkedLetter #135: In-Feed Video Carousels, New CISO at LinkedIn and a Sudden Change From CentOS to Azure Linux
The platform is undergoing several notable transformations as it adapts to evolving trends and internal needs. The platform is intensifying its focus on video content by rolling out in-feed video carousels, aiming to engage users with dynamic, personalized video experiences. What other changes is the platform undergoing? Read the whole article to find out the …
What’s Your Number? How to Find Out Which LinkedIn Member You Are?
Today I turn 16 years on LinkedIn! Over a decade and a half in which I’ve spent most of my social media time on the professional network. The anniversary coincided with a request from one of our partners to find her “LinkedIn Number” – the exact position of her registration among other LinkedIn users. Well, …