Advertisers on LinkedIn have long been able to target professionals based on job title, seniority, industry, company size, and skills. Now, the platform is expanding those capabilities even further. LinkedIn has introduced three new targeting categories inside Campaign Manager: Company targeting, General Interest targeting, and Device targeting. Available globally, the update gives advertisers additional ways …
LinkedLetter #183: LinkedIn Faces New Questions Around Trust and Authenticity
LinkedIn has always positioned itself as the platform where professionals connect, companies hire, and expertise is shared. But this week’s updates suggest that trust is becoming one of the platform’s biggest challenges. From an investigation into alleged ghost jobs, to growing concerns over AI-generated content, and a new feature designed to make professional collaboration more …
The Rise of Thought-Fillers: When Every LinkedIn User Becomes a “Strategist” Overnight
There was a time when calling yourself a strategist carried weight. It suggested years of experience, difficult decisions, measurable outcomes, and the ability to connect vision with execution. Today, a quick scroll through LinkedIn paints a very different picture. Overnight, everyone appears to have become an AI strategist, growth strategist, marketing strategist, innovation strategist, or …
LinkedLetter #182: AI Is Automating More of LinkedIn Than Ever Before
Artificial intelligence is no longer being added to LinkedIn one feature at a time. It’s becoming part of the platform’s underlying workflow. Whether you’re running campaigns, applying for jobs, or building marketing skills, AI is increasingly being positioned as the first step—not the last. This week’s updates reveal how LinkedIn is embedding AI deeper into …
LinkedIn Tests Suggested Feeds, Moving Closer to an Interest-Based Platform
The experiment could give smaller creators a new path to visibility — if their content is relevant enough LinkedIn is testing a new way to organize the feed, with some users now seeing Suggested Feeds alongside their regular homepage experience. According to Social Media Today, the test shows topic-focused content feeds recommended to users based …
LinkedLetter #181: AI Brands, Creator Economies & LinkedIn’s Unexpected Stories
LinkedIn continues to evolve far beyond its original role as a professional networking platform. This week’s updates reveal three distinct but connected shifts. The platform is building new AI-powered tools that help brands define and scale their identity, creating new monetization opportunities through a dedicated Creator Marketplace, and once again proving that some of the …
LinkedIn Launches Connected Apps, Shifting Profiles Beyond Job Titles
The new feature connects professional tools directly to LinkedIn profiles, giving members a more dynamic way to showcase their skills and work LinkedIn has introduced a new feature called Connected Apps, allowing members to connect workplace tools directly to their LinkedIn profiles. The launch enables users to showcase activity and credentials from a growing list …
LinkedLetter #180: How Visibility, Leadership, and AI Are Reshaping LinkedIn
Something interesting is happening on LinkedIn. The platform is becoming more transparent about how visibility is earned, more intentional about how businesses reach professional audiences, and more vocal about the skills leaders need to navigate an AI-driven future. Taken separately, this week’s announcements might look like routine product updates and research findings. Together, however, they …
LinkedIn Introduces In-Network vs Out-of-Network Reach: A New Way to Measure Content Visibility
For years, LinkedIn creators have relied on impressions, engagement rates, and follower growth to understand whether their content was performing. While these metrics offered useful signals, they left one important question unanswered: who is actually seeing your content? A post with 50,000 impressions might look successful on the surface, but was it primarily viewed by …
LinkedLetter #179: AI Reach, AI Recruiting & LinkedIn’s Identity Crisis
This week’s LinkedIn updates reveal a platform trying to balance two competing realities at the same time. On one side, LinkedIn continues embedding AI deeper into recruiting, advertising, and content creation. On the other, it is now openly admitting that excessive AI-generated activity threatens the authenticity and trust that made the platform valuable in the …