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LinkedIn Features

How Microsoft Supercharged LinkedIn’s Growth to Unbelievable Heights?

LinkedIn, the leading professional platform of the 21st century, has experienced remarkable growth since its acquisition by Microsoft in 2016. Initially averaging a growth of 50-60 million users per year, LinkedIn’s user base surged to 80-100 million annually post-acquisition. Microsoft’s strategic integration of LinkedIn with its productivity tools, such as Office 365 and Dynamics 365, enhanced professional interactions and workflows. Investments in LinkedIn Learning transformed the platform into a hub for continuous professional development. Additionally, Microsoft’s infusion of AI and data analytics capabilities personalized user experiences, while global expansion and infrastructure improvements through Azure boosted LinkedIn’s performance and reliability. These thoughtful enhancements have propelled LinkedIn to unprecedented heights, solidifying its position as an indispensable professional network.

Benchmarks to Optimize Your LinkedIn Ads Performance
Tips & Tricks

LinkedIn Benchmarks to Optimize Your LinkedIn Ads Performance [Real Data]

LinkedIn is a powerhouse for B2B marketers, offering targeted ad formats for every stage of your marketing funnel. Whether you’re boosting brand awareness, driving website traffic, or capturing leads with Lead Gen forms, LinkedIn’s robust advertising options cater to diverse objectives.

By analyzing key metrics like Click Through Rate (CTR) and Cost Per Click (CPC) against LinkedIn benchmarks, you can refine your campaigns for optimal performance. LinkedIn’s platform empowers precision targeting, making it indispensable for reaching professionals and decision-makers effectively.

New on LinkedIn

LinkedIn Has New Newsletter Tools for Enhanced Engagement and Impact On Personal Profiles and Business Pages

LinkedIn newsletters continue to be one of the most effective ways for professionals to share their expertise. By consistently publishing high-quality LinkedIn content, they can build trust, credibility, and create a sense of community among their followers. In the past year, the number of LinkedIn members publishing newsletters has increased by 59%, and engagement with these newsletters has risen by 47%. LinkedIn is launching new newsletter tools to improve user experience and engagement. Find out more about these updates in the article below!


LinkedLetter #129: LinkedIn’s Latest Updates: Enhanced Network Management, Smaller Link Previews, and AI-Powered Messaging

LinkedIn is rolling out significant changes aimed at improving user experience and platform engagement. Here’s a look at the key updates that could impact how you interact and build relationships on the platform. LinkedIn to Restrict Targeted Ads in EU Following Complaint Over Sensitive Data Usage LinkedIn has announced it will no longer permit advertisers …


LinkedLetter #128: LinkedIn Now Detects AI Content, Has Gametime Newsletter and CEO Interviews Amazon’s Andy Jassy

Welcome to the latest edition of the LinkedLetter, your go-to source for all the latest updates and insights on the world’s leading professional social media platform, LinkedIn. In today’s feature, we will be talking about LinkedIn’s resolve to label AI-generated content, its fairly new games-centered newsletter, and CEO Ryan Roslansky’s talk with Amazon’s Andy Jassy. …


LinkedLetter #127: LinkedIn Unveils New Gaming Experience and Sales Insights with HubSpot Integration and a Joint Microsoft Report on AI at Work

Welcome to the latest edition of the LinkedLetter, your go-to source for all the latest updates and insights on the world’s leading professional social media platform, LinkedIn. In today’s feature, we will be discussing some new exciting developments, including the introduction of LinkedIn Games, the integration of LinkedIn with HubSpot’s Smart CRM, and a Report …

New on LinkedIn

LinkedIn Introduces Gaming Feature

LinkedIn is introducing three free “thinking-oriented” games to join the trend of brain-teasing puzzles that people are enjoying daily. These games are meant to help people make new friends while having fun. You can find them here and the best part is that they’re quick to play. There’s “Pinpoint” where you guess words related to …


LinkedLetter #126: LinkedIn Offers New Features for Company Pages and HR Professionals, Talks About AI Possibilities, and Reveals Top Companies

Welcome to the latest issue of LinkedLetter, your premier source for all the latest news and developments around the professional network LinkedIn. In this edition, we bring you the Top 50 Best Companies to work for in the USA, new features such as Premium Company Pages, and the Certified Recruiter Badge, and also LinkedIn’s take …