LinkedIn is reimagining the job search experience with the introduction of AI-powered career discovery tools. The new update enables members to describe their dream role in plain language, with LinkedIn’s AI interpreting and matching those aspirations to real job opportunities – no need for technical terms or rigid filters. The feature is designed to make …
LinkedIn’s New Video Ad Innovations: First Impressions, BrandLink, and Event Ads Redefine B2B Marketing
With video engagement on the rise, LinkedIn is doubling down on its investment in video advertising. At its first-ever NewFronts presentation, the platform unveiled several updates aimed at helping marketers connect with professional audiences in more impactful and immersive ways. The company reports a 36% year-over-year increase in time spent watching video content on the …
#152: Premium Pages, Powerful Moves – LinkedIn’s Latest Tools for Brand Growth
LinkedIn is giving businesses even more reasons to invest in their presence. With new features for Premium Company Pages and a smarter way to optimize lead generation, the platform is turning up the volume on brand visibility and performance. From rotating visuals and highlighted achievements to algorithm-tuned ads based on your own qualified leads, LinkedIn …
How to make videos for LinkedIn like a pro?
Think LinkedIn is just about text posts and articles? Think again. Video is taking over the platform – and fast. In 2024 alone, video watch time on LinkedIn grew by 36%, and short-form video creation is now booming at twice the rate of other post types. That’s a clear sign: video is no longer optional …
LinkedLetter #151: Smarter Content, Smarter Careers – LinkedIn’s New Tools, AI Insights & Marketing Benchmarks
This week on LinkedIn, it’s all about working smarter – not harder. Canva just dropped brand-new video templates built specifically for LinkedIn, making it easier for anyone to share professional stories through rich media. Microsoft and LinkedIn are also gearing up to release a report on how AI is becoming every professional’s co-pilot, while Metricool …
LinkedIn & Calendly: Streamlining Meeting Scheduling for Professionals
With over a billion members, LinkedIn continues to enhance its platform with features that streamline professional networking and business growth. The latest addition is a strategic partnership with Calendly, designed to make scheduling meetings more seamless than ever. The LinkedIn and Calendly integration enables Premium users to add a “Book an Appointment” button to their …
LinkedIn Ads Benchmarks Report 2025: Key Insights for B2B Marketers
With more than 1 billion members, LinkedIn has established itself as a vital resource for business-to-business (B2B) marketers trying to connect with decision-makers. To maximize B2B growth, the Dreamdata LinkedIn Ads Benchmarks Report 2025 offers comprehensive data research on LinkedIn advertising trends, performance benchmarks, and best practices. Dreamdata’s study compiles data from hundreds of B2B …
LinkedLetter #150: Italy Targets Big Tech with Nearly $1B VAT Demand, Top Job Skills for 2025, and LinkedIn’s Campaign Manager Upgrades
Big shifts are happening across LinkedIn and the tech industry! Italy is making waves with a massive VAT claim against Meta, LinkedIn, and X, demanding nearly $1 billion in back taxes. Meanwhile, LinkedIn has unveiled the fastest-growing job skills for 2025, helping professionals future-proof their careers. On top of that, the platform is rolling out …
LinkedIn Polls Now Support Five Answer Options – Everything You Need to Know
LinkedIn has recently expanded one of its iconic formats also known as the “LinkedIn polls” feature, allowing users to add up to five answer options. More flexibility in obtaining insights from your professional network is made possible by this improvement. In this article, we’ll cover all the benefits of LinkedIn polls, best practices for creating …
LinkedLetter #149: How LinkedIn’s AI and Marketing Insights Are Shaping B2B and SMB Strategies
LinkedIn’s latest insights reveal how AI, SMB engagement trends, and predictive audience tools are reshaping B2B marketing. These updates help marketers optimize outreach, enhance ad targeting, and improve lead generation. Here’s what you need to know. How Marketers Can Better Connect With SMBs Small and medium-sized businesses (SMBs) play a crucial role in the global …