The new feature connects professional tools directly to LinkedIn profiles, giving members a more dynamic way to showcase their skills and work LinkedIn has introduced a new feature called Connected Apps, allowing members to connect workplace tools directly to their LinkedIn profiles. The launch enables users to showcase activity and credentials from a growing list …
For years, LinkedIn creators have relied on impressions, engagement rates, and follower growth to understand whether their content was performing. While these metrics offered useful signals, they left one important question unanswered: who is actually seeing your content? A post with 50,000 impressions might look successful on the surface, but was it primarily viewed by …
For years, LinkedIn Ads expertise has been difficult to evaluate from the outside. Every agency could claim platform knowledge. Every pitch deck could promise performance. And in a market where B2B marketers are under growing pressure to justify spend and prove ROI, that lack of transparency has become increasingly problematic. Now, LinkedIn is trying to …
LinkedIn is quietly rebuilding one of the largest recommendation systems in the world. The platform’s Feed now serves more than 1.3 billion professionals, each navigating their own career journey, learning from industry conversations, and sharing expertise with others. While LinkedIn’s Feed has relied on artificial intelligence for years, recent advances in large language models have …
LinkedIn has introduced clearer visibility metrics, but most professionals still misunderstand what they are actually measuring. Profile appearances and profile views may sound similar, yet they represent two very different stages of visibility. If you are serious about positioning, opportunities, or brand growth, understanding this distinction is essential. Profile appearances refer to how often your …
For more than a decade, digital strategy followed a predictable formula. You chose a keyword, analyzed its volume, optimized headings and metadata, and tried to rank as high as possible in Google’s traditional results. That model worked when discovery meant scrolling through blue links. It works less and less now. According to Gartner, traditional search …
LinkedIn and ProAPIs, a startup accused of unlawfully scraping data from the Microsoft-owned careers platform, have reached an “agreement in principle” to settle the dispute, according to a court filing in the US District Court for the Northern District of California. Bloomberg reported that the parties are working out settlement details and that terms were …
LinkedIn revenue climbed 11% year-over-year in the latest quarter, maintaining a steady acceleration from the 10% growth recorded in the first quarter of fiscal year 2026, Microsoft official FY26 Q2 data reveals. The uptick highlights the professional network’s resilience within the broader Microsoft ecosystem, driven by a surge in digital advertising and the rapid adoption …
LinkedIn is expanding the Premium experience with perks that go beyond job search. Eligible members now get three months of complimentary YouTube Premium and Spotify, framing Premium as a subscription for learning, focus, and staying sharp in a fast-changing world of work. What’s changing This update comes alongside Premium’s growing use of AI-powered profile tools, …
LinkedIn is making a major shift in how it develops early-career product talent. The company is ending its traditional Associate Product Manager (APM) program and replacing it with a new Associate Product Builder track – designed to train hires to code, design, and manage products end-to-end. What’s changing Instead of preparing early PMs mainly for …
