LinkedIn closed Microsoft’s Q4 FY26 with another quarter of strong growth, highlighting not only healthy financial performance but also continued momentum across user engagement, advertising, recruitment, and premium subscriptions. According to Microsoft’s latest earnings announcement, LinkedIn’s revenue increased 12% year over year, contributing to full-year revenue of $19.8 billion. At the same time, the platform …
Advertisers on LinkedIn have long been able to target professionals based on job title, seniority, industry, company size, and skills. Now, the platform is expanding those capabilities even further. LinkedIn has introduced three new targeting categories inside Campaign Manager: Company targeting, General Interest targeting, and Device targeting. Available globally, the update gives advertisers additional ways …
The experiment could give smaller creators a new path to visibility — if their content is relevant enough LinkedIn is testing a new way to organize the feed, with some users now seeing Suggested Feeds alongside their regular homepage experience. According to Social Media Today, the test shows topic-focused content feeds recommended to users based …
The new feature connects professional tools directly to LinkedIn profiles, giving members a more dynamic way to showcase their skills and work LinkedIn has introduced a new feature called Connected Apps, allowing members to connect workplace tools directly to their LinkedIn profiles. The launch enables users to showcase activity and credentials from a growing list …
For years, LinkedIn creators have relied on impressions, engagement rates, and follower growth to understand whether their content was performing. While these metrics offered useful signals, they left one important question unanswered: who is actually seeing your content? A post with 50,000 impressions might look successful on the surface, but was it primarily viewed by …
For years, LinkedIn Ads expertise has been difficult to evaluate from the outside. Every agency could claim platform knowledge. Every pitch deck could promise performance. And in a market where B2B marketers are under growing pressure to justify spend and prove ROI, that lack of transparency has become increasingly problematic. Now, LinkedIn is trying to …
LinkedIn is quietly rebuilding one of the largest recommendation systems in the world. The platform’s Feed now serves more than 1.3 billion professionals, each navigating their own career journey, learning from industry conversations, and sharing expertise with others. While LinkedIn’s Feed has relied on artificial intelligence for years, recent advances in large language models have …
LinkedIn has introduced clearer visibility metrics, but most professionals still misunderstand what they are actually measuring. Profile appearances and profile views may sound similar, yet they represent two very different stages of visibility. If you are serious about positioning, opportunities, or brand growth, understanding this distinction is essential. Profile appearances refer to how often your …
For more than a decade, digital strategy followed a predictable formula. You chose a keyword, analyzed its volume, optimized headings and metadata, and tried to rank as high as possible in Google’s traditional results. That model worked when discovery meant scrolling through blue links. It works less and less now. According to Gartner, traditional search …
LinkedIn and ProAPIs, a startup accused of unlawfully scraping data from the Microsoft-owned careers platform, have reached an “agreement in principle” to settle the dispute, according to a court filing in the US District Court for the Northern District of California. Bloomberg reported that the parties are working out settlement details and that terms were …
