In order to help users optimize their post visibility and preserve a professional, value-driven environment on the network, LinkedIn has changed its standards. Here is a summary of what to avoid and what to concentrate on: What Functions: Creating Posts with Value LinkedIn’s algorithm favors posts that offer useful information and professional insights, like: Individual …
Leading creative data provider Vidmob, in partnership with LinkedIn, has released the main conclusions of its 2024 Creative Trends research, which focuses on the creative trends influencing the effectiveness of B2B campaigns. The report provides marketers with useful information on how to create more impactful static and video content for LinkedIn. In order to identify …
In the digital age, keywords are the backbone of effective online visibility. Whether you’re optimizing a website for Google or refining your LinkedIn profile, understanding how keywords function can be the difference between standing out or getting lost in the crowd. But not all keywords are created equal – their match types and usage play …
LinkedIn has officially launched its much-anticipated short-form video feed in Bulgaria, marking a significant step in expanding the platform’s capabilities. Initially announced earlier this year, the feature was rolled out in stages and is now available to Bulgarian users, allowing them to access LinkedIn’s latest tool for engaging with career-focused content. Source: The LinkedBlog The …
In the past few weeks, LinkedIn has been quite active, launching a lot of new tools and updates on the platform. All these newly introduced updates aim to enhance the user experience and overall performance of LinkedIn. A new feature recently launched for some users on the platform is the LinkedIn Analytics Weekly Sharing Tracker. …
LinkedIn newsletters continue to be one of the most effective ways for professionals to share their expertise. By consistently publishing high-quality LinkedIn content, they can build trust, credibility, and create a sense of community among their followers. In the past year, the number of LinkedIn members publishing newsletters has increased by 59%, and engagement with these newsletters has risen by 47%. LinkedIn is launching new newsletter tools to improve user experience and engagement. Find out more about these updates in the article below!
According to B2B marketers, the past year has been challenging due to tighter budgets and heightened pressure to prove ROI. However, things change, as from the LinkedIn 2024 B2B Marketing Benchmark, we can learn that nearly 9 in 10 B2B marketers feel more and more confident in their ability to drive revenue in the next …
LinkedIn is introducing three free “thinking-oriented” games to join the trend of brain-teasing puzzles that people are enjoying daily. These games are meant to help people make new friends while having fun. You can find them here and the best part is that they’re quick to play. There’s “Pinpoint” where you guess words related to …
LinkedIn Premium Company Page grants businesses access to a range of exclusive features aimed at maximizing page visibility and converting LinkedIn members into valuable clients. As a super admin of your page, you can customize and optimize its functionality to align with your business objectives. Another feature of Premium Company Page is the ability to …
In 2023, LinkedIn’s revenue skyrocketed to $15 billion, a remarkable achievement fueled by various factors, including a significant $1.7 billion contribution from premium subscriptions. This surge, marked by a 25% increase in subscribers, underscored the platform’s growing appeal and financial success. A pivotal driver behind this growth was the strategic integration of Artificial Intelligence (AI) …
