LinkedIn Premium Company Page grants businesses access to a range of exclusive features aimed at maximizing page visibility and converting LinkedIn members into valuable clients. As a super admin of your page, you can customize and optimize its functionality to align with your business objectives. Another feature of Premium Company Page is the ability to …
In 2023, LinkedIn’s revenue skyrocketed to $15 billion, a remarkable achievement fueled by various factors, including a significant $1.7 billion contribution from premium subscriptions. This surge, marked by a 25% increase in subscribers, underscored the platform’s growing appeal and financial success. A pivotal driver behind this growth was the strategic integration of Artificial Intelligence (AI) …
In a bid to enhance campaign tracking capabilities, LinkedIn Ads has introduced Dynamic UTMs, offering marketers a streamlined solution for monitoring performance. But what exactly are UTMs, and how can they revolutionize your advertising strategy on LinkedIn? Dynamic UTMs simplify the process of tracking campaign performance globally, eliminating manual setup hassles and allowing marketers to …
In a significant step reflecting the changing nature of social media, LinkedIn is about to start a new project, similar to TikTok’s popular format. According to insights from TechCrunch, LinkedIn is on the brink of unveiling a groundbreaking feature: a dedicated “Video” tab tailored for browsing through concise, vertical videos. The platform is trying out …
LinkedIn keeps getting better and definitely more and more useful with every month that passes. If you’re someone who thrives on continuous learning and wants to showcase your diverse skill set, this update is tailor-made for you. Let’s see together just what LinkedIn has surprised us with this time. Previously, LinkedIn allowed users to list …
LinkedIn, as we are all aware, is the biggest professional social media across the whole world. With its vast influence on the business and personal development of more than 1 billion people, the team behind LinkedIn is constantly trying to enhance the user experience. In a bid to foster more meaningful connections between businesses and …
In the ever-evolving landscape of digital marketing, it’s crucial to have tools that not only keep pace but also set the bar higher. Enter LinkedIn’s Website Actions, a feature that promises to redefine how businesses engage with potential buyers online. At its core, Website Actions offers a nuanced way to track potential buyers on your …
LinkedIn Newsletters make users more engaged and keen to come back to the platform – the 1.3M million daily readers prove that. And just when we thought there was not so much to be introduced in the upcoming weeks, LinkedIn surprised us again. The professional network has worked on some updates – check them below. Redesigned …
B2B interactions and practices have undergone a continuous evolution over the years, driven by technological advancements and shifting market dynamics. Despite the prevailing economic crisis, the B2B business model holds promising prospects. The integration of cutting-edge technologies and the adaptation to changing market conditions have enabled businesses to navigate challenges and seize new opportunities in …
LinkedIn, the professional networking platform, has shared recent statistics about its usage and expansion. The platform has a vast user base of over 900 million individuals in more than 200 countries and territories. It is becoming increasingly important for businesses and advertisers to connect and interact with their intended audience. The data indicates that LinkedIn …
