LinkedIn has proved to be an effective tool when it comes to building trust and awareness in a certain brand. For this reason it is crucial to show activity on the platform not only by companies’ employees but also by its leaders. Management involvement in the network can reinforce employer branding as well as the relationship with potential and current clients. However, now the question comes: ‘’How to begin in the first place?’’.
Here we aim to give an answer to this question and provide you with the following tips on how to set an example as a leader:
Here is a quick overview of this article:
Tip 1: Lead by Example
As we are swamped with content on a daily basis, at some point this is simply not enough to drive awareness and get noticed by your target audience. Senior leaders and executives need to be active and get involved in promoting the company’s values and express expert opinion. This does not go unnoticed by employees and partners, on the contrary, it brings you a step forward compared to other organizations in your industry.
Here is an example of how the leadership team of a company can get involved with the company’s content on LinkedIn.
Tip 2: Encourage Participation
Encouraging middle management to also take part in the process of creating valuable content, sharing insights and experiences will contribute to better performance of your company page on LinkedIn. Your leadership team is your brand and company ambassador. Showing them the benefits and importance of their involvement on the platform will result in a higher reputation for the organization and themselves as leaders.
Here is an article that can help you engage your employees on LinkedIn.
Tip 3: Create Quality Content
Of course, in order to get noticed and recognized as a leader of opinion, you need to produce quality content. Publications, articles, videos, and other interactive formats that showcase your experience, insights and industry knowledge are the key to keep your audience engaged and add value to your brand and to your presence on LinkedIn. Another benefit is facilitating the purchase decision process through quality content. A lot of potential buyers will rely on your point of view before making a move to a product or service.
Here are 5 Tips on creating quality content on LinkedIn.
Tip 4: Build Relationships
If you want to be a recognizable leader, you need to interact with the audience on the professional network and with other specialists like yourself. Commenting on posts, and participating in groups or online events will expand and retain your target group. Business partners and clients love to see when you take the initiative and show interest in what they do and eventually give them guidance on a specific case.
Tip 5: Measure Success
Any activity by senior leaders with the company’s content needs to be measured and analyzed so that you can see the impact on the organization. This will also allow room for improvement in the company’s communication strategy on LinkedIn and evaluate if there is an opportunity to expand your audience and perform better when it comes to quality content.
Just like in sports, if you want to win, you need to get all in – and thought leadership is an essential factor for your victory. Follow these valuable tips, produce quality content, engage, participate and at the end don’t forget to measure and analyze the results so that you can make the right decisions as leaders.
This article was inspired by The 5 Circles of LinkedIn, a concept created by BookMark. You can learn more about the concept in this article.
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