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LinkedLetter

LinkedLetter #126: LinkedIn Offers New Features for Company Pages and HR Professionals, Talks About AI Possibilities, and Reveals Top Companies

Welcome to the latest issue of LinkedLetter, your premier source for all the latest news and developments around the professional network LinkedIn. In this edition, we bring you the Top 50 Best Companies to work for in the USA, new features such as Premium Company Pages, and the Certified Recruiter Badge, and also LinkedIn’s take …

New on LinkedIn

The Rise of Artificial Intelligence on LinkedIn: A Game Changer in Subscription Revenues

In 2023, LinkedIn’s revenue skyrocketed to $15 billion, a remarkable achievement fueled by various factors, including a significant $1.7 billion contribution from premium subscriptions. This surge, marked by a 25% increase in subscribers, underscored the platform’s growing appeal and financial success. A pivotal driver behind this growth was the strategic integration of Artificial Intelligence (AI) …

New on LinkedIn

LinkedIn Ads introduces dynamic UTMs for enhanced campaign tracking

In a bid to enhance campaign tracking capabilities, LinkedIn Ads has introduced Dynamic UTMs, offering marketers a streamlined solution for monitoring performance. But what exactly are UTMs, and how can they revolutionize your advertising strategy on LinkedIn? Dynamic UTMs simplify the process of tracking campaign performance globally, eliminating manual setup hassles and allowing marketers to …

The LinkedBlog | LinkedLetter 121 Cover Photo
LinkedLetter

LinkedLetter #121: CY24 Q1 Report, Handy New Features for Job Seekers, Sponsored Articles and Changing Lookalike Audiences

In today’s world, continuous improvement has become even more crucial, particularly on business platforms like LinkedIn, where creating personal brands is more important than ever. The team behind LinkedIn understands how important it is to get better every day, and that is why they are always trying to implement new tools while making it easier …