The LinkedLetter is here with the latest updates from LinkedIn! Learn about the newly introduced Quick Mode, which simplifies the campaign creation process for new advertisers by offering popular objectives, ad formats, and features. LinkedIn is also introducing three new ways to verify identity and workplace, with the aim of increasing trust and authenticity on the platform. In addition, read about the steps LinkedIn is taking to create a safe and trusted environment for its members, including models for viral spam content detection. Other updates include the ability to drag and drop or copy/paste image files for posts on desktop and the release of the annual Top Companies list, which ranks the best workplaces to grow a career in 14 European countries.
LinkedIn has introduced a new campaign creation flow called Quick Mode, which simplifies the process of creating campaigns for new advertisers by offering popular campaign objectives, ad formats, and other features. Quick Mode streamlines options and advanced features to help new advertisers get started quickly. Experienced advertisers can continue using the current campaign creation flow, now called Advanced Mode. Quick Mode differs from Advanced Mode in terms of objectives, ad formats, budget options, bidding options, targeting options, and conversion tracking availability. Quick Mode is gradually rolling out and may not be available to all advertisers yet.
LinkedIn is rolling out three new ways to verify identity and workplace. The first option is to verify identity using CLEAR, a secure identity platform, which requires a US government-issued ID and a US phone number. The second option is to verify the workplace using a company-issued email address, available now to 50 million members globally. The third option is to verify the workplace using Microsoft Entra Verified ID platform, which enables workers to display verification on their LinkedIn profile and will be available to dozens of participating companies reaching more than two million LinkedIn members at the end of April. These verification options are free and available to all LinkedIn members, although not all members globally will have access immediately. The aim of these new features is to increase trust and authenticity on the platform.
LinkedIn is focused on creating a safe and professional environment for its members to share knowledge and perspectives. To ensure that content shared on the platform adheres to the LinkedIn Professional Community Policies, they remove any content that violates these policies. However, there are rare occasions when content goes undetected, which can have detrimental effects. Therefore, LinkedIn is developing models for viral spam content detection to understand how it flows through member networks and modify models accordingly. Read the full article to learn the steps they are taking to create a trusted and safe environment, including implementing various spam and policy-violating content detection measures.
LinkedIn has introduced a new feature that allows users to drag and drop or copy/paste image files for the posts they create on desktop. This will help users add images to their text-only posts and connect with their audience in a more engaging way. The feature will be rolled out in the coming days. LinkedIn also hinted at introducing video support and the ability to copy/paste on mobile in the near future.
LinkedIn has released its annual Top Companies list, which ranks the best workplaces to grow a career in 14 European countries. The ranking is based on unique LinkedIn data measuring different elements of career progression, such as how employees are advancing within a company, how they’re upskilling while employed, and more. Companies that have laid off 10% or more of their workforce or have attrition greater than 10% are not eligible to rank. The list is a resource for professionals at every level and includes data around in-demand skills, top locations, and more. See the full list here.
The Linked Blog is here to help you or your brand have the best possible LinkedIn presence, so feel free to contact us if you need help! See what else we can do for you here.