For years, LinkedIn Ads expertise has been difficult to evaluate from the outside. Every agency could claim platform knowledge. Every pitch deck could promise performance. And in a market where B2B marketers are under growing pressure to justify spend and prove ROI, that lack of transparency has become increasingly problematic. Now, LinkedIn is trying to …
Reaching buyers early has become a strategic necessity. With only 5% of B2B audiences actively in-market at any moment, relying solely on intent signals means competing too late and for too few prospects. Brand building remains the foundation for future demand, but it has traditionally been harder to measure, justify, and scale. LinkedIn’s newest ad …
LinkedIn is reimagining the job search experience with the introduction of AI-powered career discovery tools. The new update enables members to describe their dream role in plain language, with LinkedIn’s AI interpreting and matching those aspirations to real job opportunities – no need for technical terms or rigid filters. The feature is designed to make …
With video engagement on the rise, LinkedIn is doubling down on its investment in video advertising. At its first-ever NewFronts presentation, the platform unveiled several updates aimed at helping marketers connect with professional audiences in more impactful and immersive ways. The company reports a 36% year-over-year increase in time spent watching video content on the …
Catch up with all the new improvements, research, and learning opportunities LinkedIn has coming your way this August. From a Customer Success Certificate to a better Content Search Engine, and a report that linked creativity and better B2B ad performance there is a lot to be curious about. Read below for all the details! LinkedIn …
Welcome to the latest issue of LinkedLetter, our dearest readers! Get comfortable and enjoy the newest affairs around the number one business platform, Linkedin, as we dive into some surprising new tools, that are going to help us have an even more seamless experience on the platform, while taking care of our personal brands. In …
In the ever-evolving landscape of digital marketing, it’s crucial to have tools that not only keep pace but also set the bar higher. Enter LinkedIn’s Website Actions, a feature that promises to redefine how businesses engage with potential buyers online. At its core, Website Actions offers a nuanced way to track potential buyers on your …
On August 25, 2023, The Digital Services Act (DSA), a new European Union regulation that aims to create a safer and more transparent online environment, entered a new phase. The DSA requires large social media giants to provide more transparency about the ads that are being run on their platforms, to protect users from misleading …
In the fast-paced realm of professional networking and career building, LinkedIn is always cooking up something new. It’s like our trusty toolbox, full of features that can help us stand out in the crowd and make meaningful connections. In this article, we’re excited to spill the beans on LinkedIn’s latest news. We’ll talk about the …
The first LinkedLetter for July is here with some new LinkedIn Features and changes on the platform. LinkedIn removes the native carousel posting option. Moreover, there is a new ad format – Thought Leader Ads. Not a big surprise, the professional platform keeps introducing new AI tools. This time, the new feature will allow users …
