It’s been a busy period for LinkedIn, it appears. This week the professional network announced a dozen of new features and updates, including its forthcoming Business Manager, new tools for Creators, and a few additions to LinkedIn Pages that are now rolled out globally. So, LinkedIn Business Manager is finally announced. The “free centralized platform …
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LinkedLetter #80: 250 Invitations, 16.5 mln. Fake Accounts and 1 Bold Ad
Page admins on LinkedIn can now send out 250 invitations per month. What more? 96% of the fake profiles are blocked at the registration stage and the newly released campaign ‘Rethinking B2B’ suggests a few new ways to think of B2B marketing. A couple of beta features are now available to most LinkedIn page admins …
Using UTMs On LinkedIn Might Be Key For Your Content – Learn Why
Have you ever used the tracking UTM parameters? If not, we are here to inform you what you’re missing out on and why you should start tracking the progress of your LinkedIn channels ASAP. Starting with some history: UTM, or Urchin Tracking Module parameters, are text codes you can add to the links of your …
LinkedLetter #54: Algorithm Updates, Market Research, and LinkedIn Skills Path
In the previous edition of our LinkedLetter, we shared great news about video meetings and Creator Mode features. A week later we see the results and how many satisfied users there are from their introduction. Today, we have prepared the most interesting news for you – LinkedIn starts Skills Path, expected changes in the algorithm, …
Brand Lift Test Helps The Uplift of Your Ad Campaigns
Today we will introduce you to one of the new tools that LinkedIn provides for advancing your advertising or how to get more with just a few more clicks. Every business is trying to reach more people, to attract better job candidates, to position itself as the ideal employer, to find more customers for the …
LinkedLetter #44 LinkedIn Ads Cheat Sheet and Mindfulness
Last week, we told you about LinkedIn’s efforts to prevent burnout giving 15,900 full-time employees a paid week off. The professional network takes mindfulness very seriously and has Mindfulness and Compassion Programs, that help employees build characteristics like emotional intelligence, resilience, and a better sense of well-being. Starting May 11, you won’t need to be …
All I Want From LinkedIn (in 2021) Is…
I guess it is too late for any New Year’s wishes but it is early enough in 2021 to write down a few things I think LinkedIn should do this year. The following paragraphs are a mixture of wishes and predictions based on what we’ve seen from the professional network recently, but I promise – …
LinkedLetter #33: Swipe-Up Links, Extended Invitations for Pages, LinkedIn Marketing Labs and Мore
This week’s edition of our LinkedLetter starts with the latest LinkedIn Story feature – Swipe-Up Links and the opportunities that come with it. We also highlighted more new additions to the platform – extended page invitations and switching profile’s CTA. New learning courses are available with LinkedIn Marketing Labs – a brand new e-learning platform. Meanwhile, LinkedIn launches its first-ever LinkedIn for Jobs Bootcamp with advice from top business experts.
How Does the LinkedIn Ads Auction Work?
The Profitable Equation If this article’s title has caught your attention, then you’ve most probably disbelieved the good old myth that advertising on LinkedIn is just too expensive. It is expensive indeed, but only on the surface, since this is the digital realm where you’ll have the opportunity to reach the right people. And LinkedIn …
LinkedLetter #32: More New Features for Pages, B2B Marketing Getting Personal and Pro Athletes on LinkedIn
LinkedLetter #32 is coming to your device straight from Santa’s workshop and is bringing you the latest news and insights about LinkedIn. Because even during the holiday season LinkedIn engineers are working on giving us new features and tools to use in the upcoming year. The platform is currently running tests to understand the ecosystem …