Advertisers on LinkedIn have long been able to target professionals based on job title, seniority, industry, company size, and skills. Now, the platform is expanding those capabilities even further. LinkedIn has introduced three new targeting categories inside Campaign Manager: Company targeting, General Interest targeting, and Device targeting. Available globally, the update gives advertisers additional ways …
The experiment could give smaller creators a new path to visibility — if their content is relevant enough LinkedIn is testing a new way to organize the feed, with some users now seeing Suggested Feeds alongside their regular homepage experience. According to Social Media Today, the test shows topic-focused content feeds recommended to users based …
The new feature connects professional tools directly to LinkedIn profiles, giving members a more dynamic way to showcase their skills and work LinkedIn has introduced a new feature called Connected Apps, allowing members to connect workplace tools directly to their LinkedIn profiles. The launch enables users to showcase activity and credentials from a growing list …
For years, LinkedIn creators have relied on impressions, engagement rates, and follower growth to understand whether their content was performing. While these metrics offered useful signals, they left one important question unanswered: who is actually seeing your content? A post with 50,000 impressions might look successful on the surface, but was it primarily viewed by …
In order to help users optimize their post visibility and preserve a professional, value-driven environment on the network, LinkedIn has changed its standards. Here is a summary of what to avoid and what to concentrate on: What Functions: Creating Posts with Value LinkedIn’s algorithm favors posts that offer useful information and professional insights, like: Individual …
Leading creative data provider Vidmob, in partnership with LinkedIn, has released the main conclusions of its 2024 Creative Trends research, which focuses on the creative trends influencing the effectiveness of B2B campaigns. The report provides marketers with useful information on how to create more impactful static and video content for LinkedIn. In order to identify …
LinkedIn is introducing three free “thinking-oriented” games to join the trend of brain-teasing puzzles that people are enjoying daily. These games are meant to help people make new friends while having fun. You can find them here and the best part is that they’re quick to play. There’s “Pinpoint” where you guess words related to …
Welcome to the latest issue of LinkedLetter, your premier source for all the latest news and developments around the professional network LinkedIn. In this edition, we bring you the Top 50 Best Companies to work for in the USA, new features such as Premium Company Pages, and the Certified Recruiter Badge, and also LinkedIn’s take …
Welcome to the latest issue of LinkedLetter, our dearest readers! Get comfortable and enjoy the newest affairs around the number one business platform, Linkedin, as we dive into some surprising new tools, that are going to help us have an even more seamless experience on the platform, while taking care of our personal brands. In …
LinkedIn has announced major changes with regards to the Creator mode in an email to those members who use it. The purpose of these changes is to make the mode’s beneficial tools and services available to even more people. After two years of debut and with over 18 million users adopting creator mode, LinkedIn is …
