Welcome to the 102nd edition of LinkedLetter! In this release, we will explore three new and exciting features on LinkedIn that you should know about. The first feature, Talent Interest Pipeline, makes it easier for job seekers to express their interest in working for a company even if they haven’t applied for a specific role. Our second feature, Suggested Posts, is a new test feature that suggests relevant content to users that they might not have discovered otherwise. Lastly, LinkedIn is offering advertisers an exclusive opportunity to participate in a beta test where they can access Shutterstock stock images for free within the Media Library. Keep reading to learn more about these new features and how they can benefit you.
Over the past year, there has been an increase in people participating in posts related to sharing knowledge, ideas, and support on LinkedIn. However, with so many conversations happening on the platform, it can be difficult to keep track of everything. In response, LinkedIn is testing a new feature called Suggested Posts, which will recommend relevant content that users might not have come across otherwise. The feature will identify popular conversations among professionals in the user’s field and showcase them, making it easier for users to discover new and interesting content.
LinkedIn is offering advertisers the opportunity to participate in a beta test where they can access Shutterstock stock images for free within the Media Library. Ad accounts participating in the test will receive access to this feature from May 17th and are expected to launch at least one campaign with at least one stock image between May 17th and June 16th. Test participants will also be required to complete surveys to share product feedback. This feature will give advertisers access to over 300 million high-quality stock images for their LinkedIn campaigns. Microsoft Advertising saw a 21% lift in clicks and a 7% increase in CTRs when they made Shutterstock images available on their platform. Complete this form by April 14, 2023 if you’re interested in participating.
LinkedIn has created a feature called Talent Interest Pipeline, which allows job seekers to express their interest in working for a company without applying for a specific role. This feature can help companies find candidates who share the same values and are already interested in working for them. Job seekers who click the “I’m interested” button on a company’s About page will be searchable by using the “Interested in your company” Spotlight in Recruiter and will have an “interested in your company” tag on their profile in Recruiter. This feature is available to companies with active LinkedIn Career Page and Recruiter contracts and can be turned off manually. Recruiters can view who has expressed interest within the past year through the Interested in your company Spotlight in Recruiter. Bear in mind that LinkedIn is gradually making this feature available, and you may not have access to it at this time.
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