Most B2B ads today don’t fail because they’re poorly optimized. They fail because they’re immediately recognizable as ads: polished, corporate, and emotionally detached. They inform without reassuring. They explain without reducing risk. And in high-stakes B2B decisions, that gap matters far more than click-through rates. This is the context in which LinkedIn Thought Leader Ads …
When it comes to the latest on the topic of LinkedIn, we’re looking towards a 2026 shared reality: careers are less linear, feeds are more competitive, and visibility now depends on relevance rather than volume. From how the Feed actually works, to why long-term career plans are losing meaning, to what data reveals about shrinking …
A wave of user experiments has sparked debate about whether LinkedIn’s feed favors male profiles. Several users reported significant performance differences when switching profile gender presentation, with claims of dramatically higher impressions on the same content – amplified through the #wearthepants hashtag. The controversy in brief The reports suggest that identical posts may receive different …
LinkedIn’s 2025 Green Skills Report highlights a growing mismatch between sustainability hiring demand and the supply of workers with the right skills. The headline insight: green hiring is rising much faster than green skill development, creating a structural workforce bottleneck for climate goals. What the report says Green hiring is growing nearly twice as fast …
UK intelligence agency MI5 has issued a fresh warning that Chinese intelligence services are using LinkedIn to approach, cultivate, and potentially recruit political figures. The alert, shared with UK lawmakers, frames the activity as large-scale outreach designed to gather information and build long-term influence. What MI5 is warning about According to the warning, outreach is …
Timing remains one of the most crucial factors for maximizing engagement on LinkedIn. A recent analysis by Sprout Social, based on billions of engagements across hundreds of thousands of profiles, reveals that posting schedules can significantly impact visibility and interaction rates for brands and creators. Weekdays Generate the Highest Engagement The data shows that Tuesday …
Reaching buyers early has become a strategic necessity. With only 5% of B2B audiences actively in-market at any moment, relying solely on intent signals means competing too late and for too few prospects. Brand building remains the foundation for future demand, but it has traditionally been harder to measure, justify, and scale. LinkedIn’s newest ad …
This LinkedLetter edition brings a mix of product updates, platform disruptions, and industry shifts across LinkedIn. From new changes to the Premium experience, to a global outage affecting major services, to a full redesign of LinkedIn’s early-career product roles, here are the key developments you need to know. LinkedIn Premium Expands With New Perks, Including …
From cybersecurity warnings to workforce shortages and algorithm debates, LinkedIn remains at the center of several important conversations. This edition breaks down MI5’s alert on foreign intelligence activity, LinkedIn’s latest data on sustainability hiring, and the platform’s official stance on gender bias concerns. MI5 Warns of Large-Scale Chinese Espionage Efforts on LinkedIn MI5 has issued …
Big shifts are happening across LinkedIn and the tech industry! Italy is making waves with a massive VAT claim against Meta, LinkedIn, and X, demanding nearly $1 billion in back taxes. Meanwhile, LinkedIn has unveiled the fastest-growing job skills for 2025, helping professionals future-proof their careers. On top of that, the platform is rolling out …
