Reaching buyers early has become a strategic necessity. With only 5% of B2B audiences actively in-market at any moment, relying solely on intent signals means competing too late and for too few prospects. Brand building remains the foundation for future demand, but it has traditionally been harder to measure, justify, and scale. LinkedIn’s newest ad …
This LinkedLetter edition brings a mix of product updates, platform disruptions, and industry shifts across LinkedIn. From new changes to the Premium experience, to a global outage affecting major services, to a full redesign of LinkedIn’s early-career product roles, here are the key developments you need to know. LinkedIn Premium Expands With New Perks, Including …
From cybersecurity warnings to workforce shortages and algorithm debates, LinkedIn remains at the center of several important conversations. This edition breaks down MI5’s alert on foreign intelligence activity, LinkedIn’s latest data on sustainability hiring, and the platform’s official stance on gender bias concerns. MI5 Warns of Large-Scale Chinese Espionage Efforts on LinkedIn MI5 has issued …
Big shifts are happening across LinkedIn and the tech industry! Italy is making waves with a massive VAT claim against Meta, LinkedIn, and X, demanding nearly $1 billion in back taxes. Meanwhile, LinkedIn has unveiled the fastest-growing job skills for 2025, helping professionals future-proof their careers. On top of that, the platform is rolling out …
The new year is hitting LinkedIn with both good and bad news! Its revenue is steadily growing and Premium subscriptions are to “blame”. At the same time, the network is going through another lawsuit. Last but not least a new report about the job market – once again AI-centric – has also come out! Read …
From new key staff members to features for both those looking to recruit, as well as to find a new job – the professional platform is gearing up for an eventful 2025. Last but not least, it has chosen to launch a campaign to promote one of its more distinctive features – namely the targeted …
We’re coming to you once again with all the hot topics surrounding the professional network – from updates they want to implement and partnerships they’ve made to studies about AI use on the platform. Read below for all the details. Premium Users Will Enjoy Slideshow Profile Banners LinkedIn has introduced a new option for Premium …
LinkedIn is both introducing new features and retiring old ones, reflecting its commitment to evolving user needs and staying competitive in the professional networking space. This ongoing transformation aims to enhance engagement, improve user experiences, and streamline functionalities to align with modern professional workflows. LinkedIn Introduces “Open to Volunteer” Option LinkedIn has introduced a new …
We’re here once again with the latest updates around LinkedIn. From yet another way to integrate AI into the platform to infographics showing both best video practices and the changing work landscape – there is a slew of interesting information the professional network has to offer its users. LinkedIn Uses AI to Better Recruitment on …
This past month has been a tumultuous one for the platform. Its GDPR violations have resulted in a major fine. At the same time, it has released its EU users report – once again thanks to European transparency laws. It’s not only gloom though – DoubleVerify expands to cover ads on the platforms, amidst effort …
