This past month has been a tumultuous one for the platform. Its GDPR violations have resulted in a major fine. At the same time, it has released its EU users report – once again thanks to European transparency laws. It’s not only gloom though – DoubleVerify expands to cover ads on the platforms, amidst effort …
LinkedLetter
LinkedLetter #138: LinkedIn Dominates B2B Social Ad Spending, Adds More to Games and Has AI Training Controversy
From adding a new game Tango, to navigating the murky waters of user consent when training AI models LinkedIn is going through an impactful period.
LinkedLetter #137: LinkedIn Top European Startups in 2024, Marketing Insights, and the Discontinuation of My Company and Employee Advocacy Tabs
LinkedIn is changing rapidly! Recently, the platform released its attribution report and highlighted the eight most promising European startups for 2024. However, there’s also significant news for company pages: My Company tab and Employee Advocacy tab will be discontinued soon enough. When and why these changes are happening, learn in the article below in the …
LinkedLetter #136: LinkedIn Podcast Launch, Job Post Verification, and LinkedIn CPO’s Career Insights
The platform is unveiling exciting new initiatives, including Let’s Talk Offline, a podcast for Gen Z professionals hosted by Gianna Prudente and Jamé Jackson Gadsden, and a global job post verification feature to enhance job search safety. Additionally, LinkedIn’s Chief Product Officer, Tomer Cohen, shared his transformative career journey, emphasizing the importance of pursuing passion …
LinkedLetter #135: In-Feed Video Carousels, New CISO at LinkedIn and a Sudden Change From CentOS to Azure Linux
The platform is undergoing several notable transformations as it adapts to evolving trends and internal needs. The platform is intensifying its focus on video content by rolling out in-feed video carousels, aiming to engage users with dynamic, personalized video experiences. What other changes is the platform undergoing? Read the whole article to find out the …
LinkedLetter #134: Improved Search Engine Capabilities, New Certifications and Research on Creativity and B2B Ad Performance
Catch up with all the new improvements, research, and learning opportunities LinkedIn has coming your way this August. From a Customer Success Certificate to a better Content Search Engine, and a report that linked creativity and better B2B ad performance there is a lot to be curious about. Read below for all the details! LinkedIn …
LinkedLetter #133: The Rise of Videos in the Q4 FY24 LinkedIn Report, New Company Verifications, and More
It’s August and everyone’s favourite business platform – LinkedIn, is wasting no time in creating newer and more interesting in-app integrations. Apart from anything else, the Q4 2024 report is here, and it hides some interesting data. Have you thought that video formats have a growth in the platform by as much as 34%? For …
LinkedLetter #132: LinkedIn Launches AI-assisted “Accelerate” Campaigns, Video Feature Reaches India, and Insights from 2024 B2B Marketing Benchmark Report
With LinkedIn rolling out AI-powered “Accelerate” campaigns globally and introducing new video features in India, it’s crucial to stay updated on these innovations to maximize your LinkedIn presence. Additionally, insights from LinkedIn’s 2024 B2B Marketing Benchmark Report emphasize the need for AI upskilling in marketing. To learn more about these developments and how they can …
LinkedLetter #131: GenZ and Green Skills, LinkedIn at the Cannes Lions, and the Latest USA Workforce Report
This time on the LinkedLetter discover what is GenZ’s attitude towards green skills, what the professional platform had in store for the 2024 Cannes Lions, and of course, the latest from the American workforce through the monthly report LinkedIn released for June. Read below for the details! GenZers are Looking to Ride the Green Wave …
LinkedLetter #130: New Premium Company Features and AI-based Tools for LinkedIn Premium Users
LinkedIn is offering new ways for businesses to make the best use of the platform, as well as AI-powered tools that will assist premium users, especially those seeking jobs. Discover how to optimize your presence on the platform and get the best of it using all AI solutions in the latest edition of our LinkedLetter …