From cybersecurity warnings to workforce shortages and algorithm debates, LinkedIn remains at the center of several important conversations. This edition breaks down MI5’s alert on foreign intelligence activity, LinkedIn’s latest data on sustainability hiring, and the platform’s official stance on gender bias concerns. MI5 Warns of Large-Scale Chinese Espionage Efforts on LinkedIn MI5 has issued …
LinkedLetter
LinkedLetter #166: LinkedIn Expands Content Rules and Cracks Down on Fake Engagement
LinkedIn is starting to look and feel a little different. Two major platform updates are reshaping how professionals share, interact, and build credibility on the world’s largest business network. On one hand, LinkedIn is becoming more open to newsworthy and educational content that reflects real-world issues. On the other hand, it’s tightening its rules against …
LinkedLetter #165: Personalized Ads, Competitor Analytics, 360Brew & Content Visibility Updates
Recent updates provide professionals with new ways to create more relevant content, optimize ad performance, and measure impact more effectively – now including insights on 360Brew, LinkedIn’s AI model shaping feed visibility and personalization. Highlights in this edition cover personalized in-feed ad copy, changes to competitor analytics for company pages, optimal posting times, frameworks for …
LinkedLetter #164: AI Ad Automation, Career Hub, Company Insights, Terms of Service & Feed Authenticity
Professionals and marketers now have new tools to optimize campaigns, develop skills, and maintain authentic engagement online. Updates include expanded AI-powered ad automation for SMBs, a centralized Career Hub for learning and upskilling, a new Company Intelligence API for deeper campaign insights, revised Terms of Service with expanded data usage, renamed ad campaign elements, and …
LinkedLetter #163: Duolingo Scores, AI Interview Prep, Terms of Service Updates, Video Engagement & Ad Insights
This week brings new ways to showcase skills, optimize content, and leverage AI on LinkedIn. Updates include verified language scores with Duolingo integration, AI-powered job interview simulations for Premium members, expanded data use for AI and ad targeting, tips to maximize video engagement, and best practices for measuring ad performance. Here’s a closer look at …
LinkedLetter #162: Video Tools, Verification Updates, EU Growth, Analytics Insights, Posting Frequency & Feed Authenticity
Professionals, creators, and businesses are getting even more ways to stand out and engage on LinkedIn. This week’s updates include new video creation tools with CapCut integration, expanded company and recruiter verification, insights into post saves and shares, growing activity in Europe, and data-backed tips on posting frequency. Here’s a closer look at the latest …
LinkedLetter #161: Newsletters for All, AI Job Summaries, Event Sponsorships, BrandLink Video Ads & Fresh Announcement Animations
Professionals, creators, and businesses continue to get new ways to stand out on LinkedIn. This week’s updates include newsletters now open to all members, AI support for job postings, new options to sponsor event content, expanding BrandLink ads with short-form video and pre-rolls, plus refreshed announcement animations to make career milestones shine even brighter. Here’s …
LinkedLetter #160: Smarter Feeds, Stronger ROI, Video’s B2B Takeover, and the Engagement That Matters
As B2B marketers face growing pressure to prove ROI and engage new generations of buyers, LinkedIn continues to evolve – delivering new tools, insights, and strategies for professional success. This week, we explore how smarter algorithms shape the feed, why video is becoming non-negotiable in B2B, how engagement should really be measured, and why LinkedIn …
LinkedLetter #159: B2B Video Strategy, Anti-Scraping Victory, Gaming Leaderboards, and “Record Engagement” with AI Caveats
This week, LinkedIn continues to evolve at the intersection of content strategy, legal enforcement, product experimentation, and performance metrics. We dive into LinkedIn’s new emphasis on video for B2B trust-building, a key legal win against data scraping, the gamification of networking through competitive leaderboards, and rising engagement levels though not without concerns over authenticity. Let’s …
LinkedLetter #158: Free Notion AI Access, Thought Leadership Report, Evolving Ad Tools and New Analytics
LinkedIn is rolling out a mix of updates aimed at helping professionals work smarter and engage more effectively. Premium users can now unlock six months of Notion AI, a new report highlights how thought leadership sways both direct and hidden decision-makers, marketers gain access to smarter ad targeting, and creators benefit from deeper analytics. Together, …










