LinkedIn has introduced clearer visibility metrics, but most professionals still misunderstand what they are actually measuring. Profile appearances and profile views may sound similar, yet they represent two very different stages of visibility. If you are serious about positioning, opportunities, or brand growth, understanding this distinction is essential. Profile appearances refer to how often your …
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How to do SEO on LinkedIn – Important Updates for 2026
For more than a decade, digital strategy followed a predictable formula. You chose a keyword, analyzed its volume, optimized headings and metadata, and tried to rank as high as possible in Google’s traditional results. That model worked when discovery meant scrolling through blue links. It works less and less now. According to Gartner, traditional search …
LinkedIn Reaches Deal in Data-Scraping Lawsuit Against ProAPIs
LinkedIn and ProAPIs, a startup accused of unlawfully scraping data from the Microsoft-owned careers platform, have reached an “agreement in principle” to settle the dispute, according to a court filing in the US District Court for the Northern District of California. Bloomberg reported that the parties are working out settlement details and that terms were …
AI Hiring and Ad Sales Drive 11% Revenue Jump For LinkedIn
LinkedIn revenue climbed 11% year-over-year in the latest quarter, maintaining a steady acceleration from the 10% growth recorded in the first quarter of fiscal year 2026, Microsoft official FY26 Q2 data reveals. The uptick highlights the professional network’s resilience within the broader Microsoft ecosystem, driven by a surge in digital advertising and the rapid adoption …
LinkedIn Premium Expands – New Perks, More Value, and a Duo Plan
LinkedIn is expanding the Premium experience with perks that go beyond job search. Eligible members now get three months of complimentary YouTube Premium and Spotify, framing Premium as a subscription for learning, focus, and staying sharp in a fast-changing world of work. What’s changing This update comes alongside Premium’s growing use of AI-powered profile tools, …
LinkedIn Replaces Its APM Program With a Full-Stack Builder Model
LinkedIn is making a major shift in how it develops early-career product talent. The company is ending its traditional Associate Product Manager (APM) program and replacing it with a new Associate Product Builder track – designed to train hires to code, design, and manage products end-to-end. What’s changing Instead of preparing early PMs mainly for …
Cloudflare Outage Disrupts LinkedIn – A Reminder of How Fragile “Always-On” Really Is
On 5 December, a Cloudflare outage briefly disrupted several major services, including LinkedIn, alongside other large platforms. Cloudflare reported issues affecting dashboards and APIs, followed by gradual recovery – but not before users across the web felt the ripple effect. What happened This wasn’t an isolated incident. It was the second global outage in two …
LinkedIn Phishing Scams Are Getting Smarter and Harder to Spot
As LinkedIn continues to grow as a trusted professional platform, it is increasingly becoming a target for sophisticated phishing attacks. According to reporting by Bleeping Computer, scammers are now exploiting LinkedIn’s comment system to distribute fake “reply” messages that impersonate the platform itself. These deceptive comments appear directly under LinkedIn posts and warn users about …
Microsoft and LinkedIn Bring AI and Career Tools Closer to Students
The pace of higher education has changed dramatically over the past decade. Today’s students are expected to manage full course loads, research projects, extracurricular activities, part-time work, and an increasingly competitive internship and job market, often all at the same time. Academic success alone is no longer enough. Career readiness is now an integral part …
LinkedIn at a Crossroads: How Search, AI, and Trust Are Reshaping Visibility, Careers, and Content
The way people discover information, build careers, and evaluate credibility online is changing faster than most brands and professionals realize. Over the past year, LinkedIn has quietly moved from being “just” a professional network to something far more consequential: a platform where visibility, trust, and authority intersect in an AI-driven internet. Three developments from the …










