LinkedIn is reimagining the job search experience with the introduction of AI-powered career discovery tools. The new update enables members to describe their dream role in plain language, with LinkedIn’s AI interpreting and matching those aspirations to real job opportunities – no need for technical terms or rigid filters. The feature is designed to make …
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LinkedIn’s New Video Ad Innovations: First Impressions, BrandLink, and Event Ads Redefine B2B Marketing
With video engagement on the rise, LinkedIn is doubling down on its investment in video advertising. At its first-ever NewFronts presentation, the platform unveiled several updates aimed at helping marketers connect with professional audiences in more impactful and immersive ways. The company reports a 36% year-over-year increase in time spent watching video content on the …
LinkedIn & Calendly: Streamlining Meeting Scheduling for Professionals
With over a billion members, LinkedIn continues to enhance its platform with features that streamline professional networking and business growth. The latest addition is a strategic partnership with Calendly, designed to make scheduling meetings more seamless than ever. The LinkedIn and Calendly integration enables Premium users to add a “Book an Appointment” button to their …
LinkedIn Ads Benchmarks Report 2025: Key Insights for B2B Marketers
With more than 1 billion members, LinkedIn has established itself as a vital resource for business-to-business (B2B) marketers trying to connect with decision-makers. To maximize B2B growth, the Dreamdata LinkedIn Ads Benchmarks Report 2025 offers comprehensive data research on LinkedIn advertising trends, performance benchmarks, and best practices. Dreamdata’s study compiles data from hundreds of B2B …
LinkedIn Polls Now Support Five Answer Options – Everything You Need to Know
LinkedIn has recently expanded one of its iconic formats also known as the “LinkedIn polls” feature, allowing users to add up to five answer options. More flexibility in obtaining insights from your professional network is made possible by this improvement. In this article, we’ll cover all the benefits of LinkedIn polls, best practices for creating …
LinkedIn Now Tracks Comment Impressions – Here’s What It Means for You
LinkedIn engagement is changing, and you should be aware of this update: you can now check the number of times your comments have been viewed. On LinkedIn, comments have long been a neglected strategy for increasing visibility and influence. A well-placed comment might garner thousands of views, in contrast to posting, which necessitates creating the …
LinkedIn Updates Content Guidelines for Better Post Visibility
In order to help users optimize their post visibility and preserve a professional, value-driven environment on the network, LinkedIn has changed its standards. Here is a summary of what to avoid and what to concentrate on: What Functions: Creating Posts with Value LinkedIn’s algorithm favors posts that offer useful information and professional insights, like: Individual …
Vidmob and LinkedIn Launched 2024 Creative Trends Report
Leading creative data provider Vidmob, in partnership with LinkedIn, has released the main conclusions of its 2024 Creative Trends research, which focuses on the creative trends influencing the effectiveness of B2B campaigns. The report provides marketers with useful information on how to create more impactful static and video content for LinkedIn. In order to identify …
Broad, Phrase, or Exact Match: How Keywords Drive SEO Success and LinkedIn Discoverability
In the digital age, keywords are the backbone of effective online visibility. Whether you’re optimizing a website for Google or refining your LinkedIn profile, understanding how keywords function can be the difference between standing out or getting lost in the crowd. But not all keywords are created equal – their match types and usage play …
LinkedIn Video Feed is Now Live in Bulgaria!
LinkedIn has officially launched its much-anticipated short-form video feed in Bulgaria, marking a significant step in expanding the platform’s capabilities. Initially announced earlier this year, the feature was rolled out in stages and is now available to Bulgarian users, allowing them to access LinkedIn’s latest tool for engaging with career-focused content. Source: The LinkedBlog The …