Marketers now have a new way to understand how companies engage with their LinkedIn campaigns. The new Company Intelligence API feeds on-platform performance data directly into CRMs, allowing advertisers to match campaign results with real business outcomes and gain a clearer picture of return on investment. Detailed Company-Level Insights The API provides data on which …
Professionals want their LinkedIn feed to feature real stories, fresh perspectives, and career-enhancing ideas. At the same time, they prefer to avoid posts that feel irrelevant, overly personal, or inauthentic. LinkedIn is introducing new tools and practices to help users maintain a meaningful, high-quality feed. Tailoring Your Feed Users now have more control over what …
Advertisers using LinkedIn’s Campaign Manager will notice a small but important update. Some elements of the campaign hierarchy are being renamed to align with industry-standard conventions, making it easier to navigate the platform and manage campaigns effectively. What’s Changing Starting next month, the entity previously called a “Campaign Group” will now be labeled simply as …
Professionals looking to enhance their skills in a rapidly changing work environment now have a new tool to guide them. The LinkedIn Learning Career Hub provides industry-relevant insights, training pathways, and personalized recommendations to help employees and organizations maximize learning and career development. Guided Pathways for Training and Development The Career Hub is designed to …
Small and medium-sized businesses (SMBs) now have more tools to simplify ad campaigns and improve performance. Recent updates include enhanced auto-targeting, AI-generated ad variants, and improved recommendations, allowing advertisers to reach the right audience more efficiently while saving time. Enhanced Auto-Targeting for Smarter Ads The updated auto-targeting tools allow advertisers to reach the most relevant …
LinkedIn is stepping up its efforts to combat scammers and ensure professional authenticity on the platform with two significant updates. The company is expanding its Company Page verification option while introducing Recruiter and executive verification, making it mandatory for members adding or updating leadership or recruitment-related roles. These changes aim to give users more confidence …
Two new metrics are being added to the platform’s analytics suite, giving content creators and brands deeper insight into how their posts are being received. The “Saves” and “Sends” data points are designed to help users understand which content resonates most with their audience and how it spreads beyond public interactions. Tracking Saves: Understanding What …
CapCut continues to evolve as a leading video editing tool, introducing new features that simplify content sharing and enhance creative possibilities. The latest update includes a direct export to LinkedIn, as well as a set of AI-powered tools to help users create more engaging video content. Direct Video Export to LinkedIn With the new integration, …
Professional updates on the platform are getting a visual refresh, with 16 new celebration animations now available for posts about new jobs, projects, milestones, or anniversaries. As you’re no doubt aware, LinkedIn has long offered a series of in-built GIFs and image templates for various achievements, including the sun, planes, cupcake, and other familiar designs. …
LinkedIn is broadening its BrandLink Ad placing program, enabling brands to place video ads alongside high-quality publisher and influencer content. By aligning promotions with trusted voices and original programming, brands can increase reach, engagement, and trust among professional audiences. Despite AI-driven tools gaining popularity, human insights remain highly valued, and BrandLink leverages this to deliver …
