• Appropriate for:  Employer branding professionals, HR specialists, marketing specialists, public relations experts, etc.
• Duration: 5 hours
• Topics: Profile Building, LinkedIn Pages, Events, LinkedIn Ads, Campaign Manager, LinkedIn Jobs, LinkedIn Recruiter, Recruiter Lite, Strategy Building, Employer Branding, Employer value proposition (EVP)

The course includes all the necessary information for building and implementing a strategy for corporate communication management and building an employer brand through the professional network LinkedIn. The training will be fully tailored to the specifics of your business and the relevant target groups.

After its completion, participants will be able to build and maintain at a high level their (or their colleagues’) personal profiles, to participate in the creation and distribution of content on the LinkedIn Page of the company, to implement and adapt the process of social selling through the professional network, know the specifics of LinkedIn and will be able to use strategically the most important functionalities