Everything you need to know about LinkedIn

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LinkedLetter

LinkedLetter #174: CEO Content, AI Chatbots Sources and New LinkedIn Updates

Something deeper is changing in how professional visibility works on LinkedIn – leadership voices are starting to outperform brand communication, AI systems are beginning to treat the professional network as a trusted source of professional knowledge, and the platform itself is quietly tightening how authenticity is defined inside the feed. In this edition of LinkedLetter, …

LinkedLetter

LinkedLetter #173: A €500K Tanker Bounty, Marketing Skills for 2026 & Platform Competition

This week’s developments reveal something bigger than isolated news stories. They show how LinkedIn is increasingly positioned at the intersection of global information flows, labor market dynamics, and professional identity. From a €500,000 reward tied to a sanctioned oil tanker, to marketing skills shaping 2026 hiring trends, to the ongoing competition between platforms in recruiting …

LinkedLetter

LinkedLetter #172: Visibility, Measurement, and Trust in the Age of AI – LinkedIn’s Response

LinkedIn’s ecosystem continues to evolve under the influence of AI-driven discovery. From new guidance on optimizing content for generative search, to a shift in marketing measurement frameworks, to expanded safeguards against recruitment scams – the platform is adjusting across visibility, strategy, and trust. Here’s what’s changing and why it matters. LinkedIn Introduces a Guide to …

LinkedLetter
LinkedLetter

LinkedLetter #170: How Search, Safety, and AI Are Redefining Visibility on LinkedIn

Something fundamental is shifting on LinkedIn, and it’s not just about posts or algorithms anymore. Visibility is being reshaped from three directions at once: how people find information, how platforms protect users, and how AI decides who gets cited. Referral traffic from search engines is declining, phishing attacks are becoming more sophisticated inside social platforms, …