Most B2B ads today don’t fail because they’re poorly optimized. They fail because they’re immediately recognizable as ads: polished, corporate, and emotionally detached. They inform without reassuring. They explain without reducing risk. And in high-stakes B2B decisions, that gap matters far more than click-through rates. This is the context in which LinkedIn Thought Leader Ads …
LinkedIn is changing – but not in the way many professionals assume. While new formats, AI tools, and algorithm updates often dominate discussions, the platform’s most important shift is far more human: professionals are engaging more deeply, commenting more thoughtfully, and seeking real expertise rather than polished corporate messaging. According to LinkedIn, content sharing increased …
