Something deeper is changing in how professional visibility works on LinkedIn – leadership voices are starting to outperform brand communication, AI systems are beginning to treat the professional network as a trusted source of professional knowledge, and the platform itself is quietly tightening how authenticity is defined inside the feed. In this edition of LinkedLetter, …
LinkedIn Feed
LinkedLetter #173: A €500K Tanker Bounty, Marketing Skills for 2026 & Platform Competition
This week’s developments reveal something bigger than isolated news stories. They show how LinkedIn is increasingly positioned at the intersection of global information flows, labor market dynamics, and professional identity. From a €500,000 reward tied to a sanctioned oil tanker, to marketing skills shaping 2026 hiring trends, to the ongoing competition between platforms in recruiting …
LinkedLetter #172: Visibility, Measurement, and Trust in the Age of AI – LinkedIn’s Response
LinkedIn’s ecosystem continues to evolve under the influence of AI-driven discovery. From new guidance on optimizing content for generative search, to a shift in marketing measurement frameworks, to expanded safeguards against recruitment scams – the platform is adjusting across visibility, strategy, and trust. Here’s what’s changing and why it matters. LinkedIn Introduces a Guide to …
LinkedLetter #171: How Skills, Talent, and AI Are Shaping the Future of Work
Something subtle but important is changing in how careers are built — and how value is measured. Autonomy is becoming more attractive, skills are being verified in new ways, and professional platforms are tightening their role as both infrastructure and signal. In this edition of LinkedLetter, we look at a few developments that point to …
LinkedLetter #170: How Search, Safety, and AI Are Redefining Visibility on LinkedIn
Something fundamental is shifting on LinkedIn, and it’s not just about posts or algorithms anymore. Visibility is being reshaped from three directions at once: how people find information, how platforms protect users, and how AI decides who gets cited. Referral traffic from search engines is declining, phishing attacks are becoming more sophisticated inside social platforms, …
LinkedLetter #169: How LinkedIn, Careers, and Visibility Are Being Rewritten
When it comes to the latest on the topic of LinkedIn, we’re looking towards a 2026 shared reality: careers are less linear, feeds are more competitive, and visibility now depends on relevance rather than volume. From how the Feed actually works, to why long-term career plans are losing meaning, to what data reveals about shrinking …






