LinkedIn is expanding the Premium experience with perks that go beyond job search. Eligible members now get three months of complimentary YouTube Premium and Spotify, framing Premium as a subscription for learning, focus, and staying sharp in a fast-changing world of work.
What’s changing
This update comes alongside Premium’s growing use of AI-powered profile tools, which nearly 40% of subscribers already rely on. LinkedIn is also continuing to position features like Top Applicant as a meaningful advantage in hiring visibility, while Premium Company Pages keep scaling as a solution for small businesses that want faster growth in reach and engagement.
Another notable addition is Premium Duo, a discounted two-person plan that lets you share Premium Career or Business with someone close – a family member, friend, or colleague. It’s a clear move toward making Premium feel more accessible and more “everyday.”
Source: Linkedin
Why this matters
LinkedIn is turning Premium into a broader bundle of visibility + insight + education + access, rather than a niche upgrade for active job seekers. The direction is obvious: Premium is meant to support ongoing professional momentum, not just a short-term career transition.
Practical takeaway
If you’re using LinkedIn strategically, Premium is increasingly about leverage. The real value comes from using its tools to sharpen positioning, validate decisions with better insights, and stay visible with less guesswork – not from having a badge that simply signals “paid account.”
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