With over a billion members, LinkedIn continues to enhance its platform with features that streamline professional networking and business growth. The latest addition is a strategic partnership with Calendly, designed to make scheduling meetings more seamless than ever. The LinkedIn and Calendly integration enables Premium users to add a “Book an Appointment” button to their …
LinkedIn Ads Benchmarks Report 2025: Key Insights for B2B Marketers
With more than 1 billion members, LinkedIn has established itself as a vital resource for business-to-business (B2B) marketers trying to connect with decision-makers. To maximize B2B growth, the Dreamdata LinkedIn Ads Benchmarks Report 2025 offers comprehensive data research on LinkedIn advertising trends, performance benchmarks, and best practices. Dreamdata’s study compiles data from hundreds of B2B …
LinkedIn Polls Now Support Five Answer Options – Everything You Need to Know
LinkedIn has recently expanded one of its iconic formats also known as the “LinkedIn polls” feature, allowing users to add up to five answer options. More flexibility in obtaining insights from your professional network is made possible by this improvement. In this article, we’ll cover all the benefits of LinkedIn polls, best practices for creating …
LinkedLetter #149: How LinkedIn’s AI and Marketing Insights Are Shaping B2B and SMB Strategies
LinkedIn’s latest insights reveal how AI, SMB engagement trends, and predictive audience tools are reshaping B2B marketing. These updates help marketers optimize outreach, enhance ad targeting, and improve lead generation. Here’s what you need to know. How Marketers Can Better Connect With SMBs Small and medium-sized businesses (SMBs) play a crucial role in the global …
LinkedLetter #148: LinkedIn Enhances AI, Ad Targeting, and Analytics to Empower Professionals
LinkedIn continues to evolve as a powerful platform for professionals by integrating advanced AI tools, improving ad targeting capabilities, and enhancing analytics for content creators. With updates such as a collaborative prompt engineering playground, refined ad attribution metrics, and new newsletter performance insights, LinkedIn is making it easier for users to optimize their outreach, engage …
LinkedIn Now Tracks Comment Impressions – Here’s What It Means for You
LinkedIn engagement is changing, and you should be aware of this update: you can now check the number of times your comments have been viewed. On LinkedIn, comments have long been a neglected strategy for increasing visibility and influence. A well-placed comment might garner thousands of views, in contrast to posting, which necessitates creating the …
LinkedLetter #147: LinkedIn Expands News Features, Updates “Top Voice” Badge, and Sees Video Boom
Big changes are happening on LinkedIn! Video content is booming, with engagement skyrocketing and new features making it easier to create and connect. At the same time, LinkedIn is refining its “Top Voice” program, ensuring only the most active and insightful members keep their badges. And let’s not forget the expansion of the news banner, …
LinkedLetter #144: LinkedIn Expands AI Features & AI Skills at a Center Stage
Job hunting has become increasingly competitive, with AI tools from LinkedIn offering assistance in creating resumes, cover letters, and personalized messages, though challenges such as errors in AI-generated content remain. LinkedIn COO Daniel Shapero predicts that by 2025, a key job interview question will be about how candidates have used AI in their personal or …
LinkedLetter #143: LinkedIn Tests Post Boosts, Ad Targeting Changes, Campaign Tools, and Larger Video Displays Amid EU Scrutiny
LinkedIn is introducing several new features to enhance user engagement and advertising performance, including a test for personal post boosting to help professionals expand their reach. At the same time, the platform is under pressure to adjust its targeted advertising practices to meet EU privacy regulations, following a €310 million fine for GDPR violations. These …
LinkedIn Updates Content Guidelines for Better Post Visibility
In order to help users optimize their post visibility and preserve a professional, value-driven environment on the network, LinkedIn has changed its standards. Here is a summary of what to avoid and what to concentrate on: What Functions: Creating Posts with Value LinkedIn’s algorithm favors posts that offer useful information and professional insights, like: Individual …