Everything you need to know about LinkedIn

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LinkedIn Phishing Scams Are Getting Smarter, and Harder to Spot
New on LinkedIn

LinkedIn Phishing Scams Are Getting Smarter and Harder to Spot

As LinkedIn continues to grow as a trusted professional platform, it is increasingly becoming a target for sophisticated phishing attacks. According to reporting by Bleeping Computer, scammers are now exploiting LinkedIn’s comment system to distribute fake “reply” messages that impersonate the platform itself. These deceptive comments appear directly under LinkedIn posts and warn users about …

LinkedIn at a Crossroads How Search, AI, and Trust Are Reshaping Visibility, Careers, and Content.png
New on LinkedIn

LinkedIn at a Crossroads: How Search, AI, and Trust Are Reshaping Visibility, Careers, and Content

The way people discover information, build careers, and evaluate credibility online is changing faster than most brands and professionals realize. Over the past year, LinkedIn has quietly moved from being “just” a professional network to something far more consequential: a platform where visibility, trust, and authority intersect in an AI-driven internet. Three developments from the …

LinkedLetter
LinkedLetter

LinkedLetter #170: How Search, Safety, and AI Are Redefining Visibility on LinkedIn

Something fundamental is shifting on LinkedIn, and it’s not just about posts or algorithms anymore. Visibility is being reshaped from three directions at once: how people find information, how platforms protect users, and how AI decides who gets cited. Referral traffic from search engines is declining, phishing attacks are becoming more sophisticated inside social platforms, …

LinkedIn Expands Content Freedom While Cracking Down on Fake Engagement
LinkedLetter

LinkedLetter #166: LinkedIn Expands Content Rules and Cracks Down on Fake Engagement

LinkedIn is starting to look and feel a little different. Two major platform updates are reshaping how professionals share, interact, and build credibility on the world’s largest business network. On one hand, LinkedIn is becoming more open to newsworthy and educational content that reflects real-world issues. On the other hand, it’s tightening its rules against …

LinkedLetter #160: Smarter Feeds, Stronger ROI, Video’s B2B Takeover, and the Engagement That Matters
LinkedLetter

LinkedLetter #160: Smarter Feeds, Stronger ROI, Video’s B2B Takeover, and the Engagement That Matters

As B2B marketers face growing pressure to prove ROI and engage new generations of buyers, LinkedIn continues to evolve – delivering new tools, insights, and strategies for professional success. This week, we explore how smarter algorithms shape the feed, why video is becoming non-negotiable in B2B, how engagement should really be measured, and why LinkedIn …

LinkedIn Ads Benchmarks Report 2025 Key Insights for B2B Marketers
New on LinkedIn

LinkedIn Ads Benchmarks Report 2025: Key Insights for B2B Marketers

With more than 1 billion members, LinkedIn has established itself as a vital resource for business-to-business (B2B) marketers trying to connect with decision-makers. To maximize B2B growth, the Dreamdata LinkedIn Ads Benchmarks Report 2025 offers comprehensive data research on LinkedIn advertising trends, performance benchmarks, and best practices.  Dreamdata’s study compiles data from hundreds of B2B …