Most B2B ads today don’t fail because they’re poorly optimized. They fail because they’re immediately recognizable as ads: polished, corporate, and emotionally detached. They inform without reassuring. They explain without reducing risk. And in high-stakes B2B decisions, that gap matters far more than click-through rates. This is the context in which LinkedIn Thought Leader Ads …
LinkedIn is changing – but not in the way many professionals assume. While new formats, AI tools, and algorithm updates often dominate discussions, the platform’s most important shift is far more human: professionals are engaging more deeply, commenting more thoughtfully, and seeking real expertise rather than polished corporate messaging. According to LinkedIn, content sharing increased …
Somewhere between “Dear Sir or Madam” and “Please find attached,” B2B communication got stuck in time. While consumer brands learned to speak like humans, many B2B companies are still communicating as if their audience is a printer that needs instructions, not people making high-risk decisions. The result is content that sounds professional on the surface …
The November edition of Ask Us Anything About LinkedIn brought another insightful conversation – this time with Nikola Yanev, startup and VC expert, and co-founder of the Fundraise Ready Bootcamp. Together with Alex, Didi and Dari, Nikola shared his perspective on how founders can use LinkedIn to build credibility, connect with investors, and turn their …
Think LinkedIn is just about text posts and articles? Think again. Video is taking over the platform – and fast. In 2024 alone, video watch time on LinkedIn grew by 36%, and short-form video creation is now booming at twice the rate of other post types. That’s a clear sign: video is no longer optional …
Today I turn 16 years on LinkedIn! Over a decade and a half in which I’ve spent most of my social media time on the professional network. The anniversary coincided with a request from one of our partners to find her “LinkedIn Number” – the exact position of her registration among other LinkedIn users. Well, …
Do you think that the follower count only matters on Instagram? What if I tell you you’re wrong? Increasing your followers on LinkedIn can significantly enhance your professional network, boost the visibility of your content, and open up new opportunities for business and career growth. In this article, you will find more information on why …
LinkedIn is a powerhouse for B2B marketers, offering targeted ad formats for every stage of your marketing funnel. Whether you’re boosting brand awareness, driving website traffic, or capturing leads with Lead Gen forms, LinkedIn’s robust advertising options cater to diverse objectives.
By analyzing key metrics like Click Through Rate (CTR) and Cost Per Click (CPC) against LinkedIn benchmarks, you can refine your campaigns for optimal performance. LinkedIn’s platform empowers precision targeting, making it indispensable for reaching professionals and decision-makers effectively.
Success in today’s dynamic world depends on maintaining an advantage over rivals. A comprehensive competitor study on LinkedIn is one way to get an advantage. This is a crucial step for companies looking to improve their brand visibility and marketing tactics on the network. However, where do you even start? Let’s start by defining what …
We all know that in a world where everybody is an expert at a given topic, you must somehow stand out from the crowd. In order to be able to show the world what a professional you really are, there are some things that you should stick to, one of which is acquiring a certificate …
