Somewhere between “Dear Sir or Madam” and “Please find attached,” B2B communication got stuck in time. While consumer brands learned to speak like humans, many B2B companies are still communicating as if their audience is a printer that needs instructions, not people making high-risk decisions. The result is content that sounds professional on the surface …
A wave of user experiments has sparked debate about whether LinkedIn’s feed favors male profiles. Several users reported significant performance differences when switching profile gender presentation, with claims of dramatically higher impressions on the same content – amplified through the #wearthepants hashtag. The controversy in brief The reports suggest that identical posts may receive different …
LinkedIn’s 2025 Green Skills Report highlights a growing mismatch between sustainability hiring demand and the supply of workers with the right skills. The headline insight: green hiring is rising much faster than green skill development, creating a structural workforce bottleneck for climate goals. What the report says Green hiring is growing nearly twice as fast …
UK intelligence agency MI5 has issued a fresh warning that Chinese intelligence services are using LinkedIn to approach, cultivate, and potentially recruit political figures. The alert, shared with UK lawmakers, frames the activity as large-scale outreach designed to gather information and build long-term influence. What MI5 is warning about According to the warning, outreach is …
Timing remains one of the most crucial factors for maximizing engagement on LinkedIn. A recent analysis by Sprout Social, based on billions of engagements across hundreds of thousands of profiles, reveals that posting schedules can significantly impact visibility and interaction rates for brands and creators. Weekdays Generate the Highest Engagement The data shows that Tuesday …
Reaching buyers early has become a strategic necessity. With only 5% of B2B audiences actively in-market at any moment, relying solely on intent signals means competing too late and for too few prospects. Brand building remains the foundation for future demand, but it has traditionally been harder to measure, justify, and scale. LinkedIn’s newest ad …
From cybersecurity warnings to workforce shortages and algorithm debates, LinkedIn remains at the center of several important conversations. This edition breaks down MI5’s alert on foreign intelligence activity, LinkedIn’s latest data on sustainability hiring, and the platform’s official stance on gender bias concerns. MI5 Warns of Large-Scale Chinese Espionage Efforts on LinkedIn MI5 has issued …
LinkedIn is starting to look and feel a little different. Two major platform updates are reshaping how professionals share, interact, and build credibility on the world’s largest business network. On one hand, LinkedIn is becoming more open to newsworthy and educational content that reflects real-world issues. On the other hand, it’s tightening its rules against …
Recent updates provide professionals with new ways to create more relevant content, optimize ad performance, and measure impact more effectively – now including insights on 360Brew, LinkedIn’s AI model shaping feed visibility and personalization. Highlights in this edition cover personalized in-feed ad copy, changes to competitor analytics for company pages, optimal posting times, frameworks for …
Professionals and marketers now have new tools to optimize campaigns, develop skills, and maintain authentic engagement online. Updates include expanded AI-powered ad automation for SMBs, a centralized Career Hub for learning and upskilling, a new Company Intelligence API for deeper campaign insights, revised Terms of Service with expanded data usage, renamed ad campaign elements, and …
