Welcome to the latest issue of LinkedLetter, our dearest readers! Get comfortable and enjoy the newest affairs around the number one business platform, Linkedin, as we dive into some surprising new tools, that are going to help us have an even more seamless experience on the platform, while taking care of our personal brands. In …
B2B Marketing
LinkedLetter #117: New Sales Navigator Upgrades, Saying ‘Goodbye’ to Carousels, and LinkedIn’s Bizzare Marketing Campaign
In this issue of our LinkedLetter, we’ve sifted through the digital treasure trove to bring you a two-week roundup that’s hotter than a cup of coffee on a Monday morning! Over the past fortnight, LinkedIn has rolled out game-changing features and mind-blowing updates. While reading this article, you will discover how these changes can elevate …
LinkedIn’s Website Actions: The Next Evolution in LinkedIn Marketing
In the ever-evolving landscape of digital marketing, it’s crucial to have tools that not only keep pace but also set the bar higher. Enter LinkedIn’s Website Actions, a feature that promises to redefine how businesses engage with potential buyers online. At its core, Website Actions offers a nuanced way to track potential buyers on your …
LinkedIn Is A Team Sport
LinkedIn just turned 20 years old, but despite all the logic in the world of social media, the professional network continues to grow its users by double-digit percentages every year. That’s why it’s no surprise that more and more companies are not just turning to the platform, but also investing serious resources, time, and money …
LinkedLetter #109: LinkedIn Is the Social Platform of Choice for B2B Marketers Worldwide, The First Professional Certificate on Generative AI, LinkedIn Workforce Report and More
The new LinkedLetter comes with some exciting news! No doubt, the first one is obvious: LinkedIn is the most commonly used social platform by B2B marketers and their clients worldwide. With the rapid rise of AI, Microsoft is partnering to launch the world’s first Professional Certificate on Generative AI, available on LinkedIn Learning. A new …
5 Tips on Defining a Clear Vision for Your Company’s Future
Defining a clear vision for the future sounds familiar, and it’s not only a vital must-do in a lot of people’s lives, but it’s also an important strategy for companies. Having a clear vision of what exactly your goals and priorities are helps better understand what to focus on and how to approach those objectives. …
LinkedLetter #108:Algorithm Update, New Generative AI within the LinkedIn Share Box, LinkedIn Removed Native Carousel Posting and Thought Leader Ads
The first LinkedLetter for July is here with some new LinkedIn Features and changes on the platform. LinkedIn removes the native carousel posting option. Moreover, there is a new ad format – Thought Leader Ads. Not a big surprise, the professional platform keeps introducing new AI tools. This time, the new feature will allow users …
5 Tips on How to Expand Your Audience on LinkedIn
Many people need help to keep up the hard work of being active on LinkedIn. Most of the time, the main problem is that they just don’t know what to post, or maybe they don’t think anybody cares. This is the biggest mistake one could make, especially when we talk about audience expansion on LinkedIn. …
Unlocking the Future of B2B Marketing: LinkedIn’s Game-Changing Report, Insights and Tools
B2B interactions and practices have undergone a continuous evolution over the years, driven by technological advancements and shifting market dynamics. Despite the prevailing economic crisis, the B2B business model holds promising prospects. The integration of cutting-edge technologies and the adaptation to changing market conditions have enabled businesses to navigate challenges and seize new opportunities in …
LinkedLetter #107: New Company Page Layout, Top Choice Jobs, Improved Usability on Open to Work, Messaging Inbox for Company Pages and More
The 107th LinkedLetter is here with some great new features! LinkedIn has introduced a variety of new features and solutions aimed at assisting B2B marketers in navigating the existing economic environment. The platform also rolled out a new company page layout! Two new functionalities for job seekers were released – Top Choice Jobs and salaries …