Collaborative articles are a new feature on LinkedIn that allows professionals to share their insights on various topics within a specific article. These AI-generated articles are created by LinkedIn’s editorial team and then developed by users who have been chosen based on their expertise and prior engagement on the platform. Collaborative articles provide a unique …
B2B Marketing
How to Create an Effective LinkedIn Strategy
LinkedIn has evolved into a valuable platform for businesses seeking to broaden their reach and engage with their target audience. LinkedIn is an effective tool for increasing brand awareness, establishing thought leadership, and generating leads, with over 900 million users and counting. However, simply being present on the platform is not sufficient. To maximize your …
New LinkedIn Data. It’s Essential to Consider LinkedIn as a Crucial Element in Your Strategy
LinkedIn, the professional networking platform, has shared recent statistics about its usage and expansion. The platform has a vast user base of over 900 million individuals in more than 200 countries and territories. It is becoming increasingly important for businesses and advertisers to connect and interact with their intended audience. The data indicates that LinkedIn …
Top 10 Most Read Articles in 2022 on The Linked Blog
Notes from the Author Welcome to our yearly recap of the 10 most read articles on The Linked Blog! We are thrilled to be able to share this information with our readers and to take a look back at the past year to see what content resonated the most with our audience. At the beginning …
LinkedLetter #94: Updates in Creator Analytics, Privacy for B2B Brands and more
We feel the holiday spirit in December, but LinkedIn has prepared a lot of updates before the upcoming holidays. It’s a great time to create your strategy for 2023! In the new edition of our LinkedLetter you’ll find some news about useful features to do that. See the details below. LinkedIn is introducing new ways …
Know Your LinkedIn Ads Audience With Campaign Manager Insights
Some people will tell you that they are expensive, others will confirm they may be highly effective for your B2B company. Either way, LinkedIn Ads are becoming a must-have in the marketing mix for many businesses recently, so knowing how to use them is an essential skill for every B2B marketer. In addition to the …
LinkedLetter #85: Sticker Link, Group Updates, LinkedIn Collective and more
New features keep coming up! In our latest LinkedLetter we tell you more about a few new options in posts and in groups, a new language that you can use on the platform and the new community built for B2B Marketers. Are you excited to learn more? Keep on reading. A clickable link to your …
LinkedLetter #81: Business Manager, Event Boosting and LinkedIn Audio
It’s been a busy period for LinkedIn, it appears. This week the professional network announced a dozen of new features and updates, including its forthcoming Business Manager, new tools for Creators, and a few additions to LinkedIn Pages that are now rolled out globally. So, LinkedIn Business Manager is finally announced. The “free centralized platform …
LinkedLetter #80: 250 Invitations, 16.5 mln. Fake Accounts and 1 Bold Ad
Page admins on LinkedIn can now send out 250 invitations per month. What more? 96% of the fake profiles are blocked at the registration stage and the newly released campaign ‘Rethinking B2B’ suggests a few new ways to think of B2B marketing. A couple of beta features are now available to most LinkedIn page admins …