Job hunting has become increasingly competitive, with AI tools from LinkedIn offering assistance in creating resumes, cover letters, and personalized messages, though challenges such as errors in AI-generated content remain. LinkedIn COO Daniel Shapero predicts that by 2025, a key job interview question will be about how candidates have used AI in their personal or …
B2B Marketing
LinkedLetter #143: LinkedIn Tests Post Boosts, Ad Targeting Changes, Campaign Tools, and Larger Video Displays Amid EU Scrutiny
LinkedIn is introducing several new features to enhance user engagement and advertising performance, including a test for personal post boosting to help professionals expand their reach. At the same time, the platform is under pressure to adjust its targeted advertising practices to meet EU privacy regulations, following a €310 million fine for GDPR violations. These …
LinkedIn Updates Content Guidelines for Better Post Visibility
In order to help users optimize their post visibility and preserve a professional, value-driven environment on the network, LinkedIn has changed its standards. Here is a summary of what to avoid and what to concentrate on: What Functions: Creating Posts with Value LinkedIn’s algorithm favors posts that offer useful information and professional insights, like: Individual …
Vidmob and LinkedIn Launched 2024 Creative Trends Report
Leading creative data provider Vidmob, in partnership with LinkedIn, has released the main conclusions of its 2024 Creative Trends research, which focuses on the creative trends influencing the effectiveness of B2B campaigns. The report provides marketers with useful information on how to create more impactful static and video content for LinkedIn. In order to identify …
Broad, Phrase, or Exact Match: How Keywords Drive SEO Success and LinkedIn Discoverability
In the digital age, keywords are the backbone of effective online visibility. Whether you’re optimizing a website for Google or refining your LinkedIn profile, understanding how keywords function can be the difference between standing out or getting lost in the crowd. But not all keywords are created equal – their match types and usage play …
LinkedLetter #136: LinkedIn Podcast Launch, Job Post Verification, and LinkedIn CPO’s Career Insights
The platform is unveiling exciting new initiatives, including Let’s Talk Offline, a podcast for Gen Z professionals hosted by Gianna Prudente and Jamé Jackson Gadsden, and a global job post verification feature to enhance job search safety. Additionally, LinkedIn’s Chief Product Officer, Tomer Cohen, shared his transformative career journey, emphasizing the importance of pursuing passion …
How 1st-, 2nd-, and 3rd-Degree Connections Shape Your Professional Network on LinkedIn?
Have you ever wondered what the numbers 1st, 2nd, and 3rd mean next to people’s names on LinkedIn? These numbers represent the levels of connection within the professional network, and they significantly influence how users can interact with each other. Imagine a family tree or a story about the husband of your uncle’s sister. While …
LinkedLetter #134: Improved Search Engine Capabilities, New Certifications and Research on Creativity and B2B Ad Performance
Catch up with all the new improvements, research, and learning opportunities LinkedIn has coming your way this August. From a Customer Success Certificate to a better Content Search Engine, and a report that linked creativity and better B2B ad performance there is a lot to be curious about. Read below for all the details! LinkedIn …
LinkedLetter #132: LinkedIn Launches AI-assisted “Accelerate” Campaigns, Video Feature Reaches India, and Insights from 2024 B2B Marketing Benchmark Report
With LinkedIn rolling out AI-powered “Accelerate” campaigns globally and introducing new video features in India, it’s crucial to stay updated on these innovations to maximize your LinkedIn presence. Additionally, insights from LinkedIn’s 2024 B2B Marketing Benchmark Report emphasize the need for AI upskilling in marketing. To learn more about these developments and how they can …
LinkedLetter #131: GenZ and Green Skills, LinkedIn at the Cannes Lions, and the Latest USA Workforce Report
This time on the LinkedLetter discover what is GenZ’s attitude towards green skills, what the professional platform had in store for the 2024 Cannes Lions, and of course, the latest from the American workforce through the monthly report LinkedIn released for June. Read below for the details! GenZers are Looking to Ride the Green Wave …