LinkedIn has introduced clearer visibility metrics, but most professionals still misunderstand what they are actually measuring. Profile appearances and profile views may sound similar, yet they represent two very different stages of visibility. If you are serious about positioning, opportunities, or brand growth, understanding this distinction is essential. Profile appearances refer to how often your …
For more than a decade, digital strategy followed a predictable formula. You chose a keyword, analyzed its volume, optimized headings and metadata, and tried to rank as high as possible in Google’s traditional results. That model worked when discovery meant scrolling through blue links. It works less and less now. According to Gartner, traditional search …
LinkedIn and ProAPIs, a startup accused of unlawfully scraping data from the Microsoft-owned careers platform, have reached an “agreement in principle” to settle the dispute, according to a court filing in the US District Court for the Northern District of California. Bloomberg reported that the parties are working out settlement details and that terms were …
The new year is hitting LinkedIn with both good and bad news! Its revenue is steadily growing and Premium subscriptions are to “blame”. At the same time, the network is going through another lawsuit. Last but not least a new report about the job market – once again AI-centric – has also come out! Read …
In the previous edition of our LinkedLetter we shared with you about the great results of the professional network according to Microsoft’s report Q2 FY22 Earnings. Have you read it? We are no longer surprised by the results of LinkedIn, but we are waiting for each subsequent report to see how much higher results the …
