LinkedIn is expanding the Premium experience with perks that go beyond job search. Eligible members now get three months of complimentary YouTube Premium and Spotify, framing Premium as a subscription for learning, focus, and staying sharp in a fast-changing world of work. What’s changing This update comes alongside Premium’s growing use of AI-powered profile tools, …
LinkedIn Replaces Its APM Program With a Full-Stack Builder Model
LinkedIn is making a major shift in how it develops early-career product talent. The company is ending its traditional Associate Product Manager (APM) program and replacing it with a new Associate Product Builder track – designed to train hires to code, design, and manage products end-to-end. What’s changing Instead of preparing early PMs mainly for …
Cloudflare Outage Disrupts LinkedIn – A Reminder of How Fragile “Always-On” Really Is
On 5 December, a Cloudflare outage briefly disrupted several major services, including LinkedIn, alongside other large platforms. Cloudflare reported issues affecting dashboards and APIs, followed by gradual recovery – but not before users across the web felt the ripple effect. What happened This wasn’t an isolated incident. It was the second global outage in two …
LinkedIn Phishing Scams Are Getting Smarter and Harder to Spot
As LinkedIn continues to grow as a trusted professional platform, it is increasingly becoming a target for sophisticated phishing attacks. According to reporting by Bleeping Computer, scammers are now exploiting LinkedIn’s comment system to distribute fake “reply” messages that impersonate the platform itself. These deceptive comments appear directly under LinkedIn posts and warn users about …
Microsoft and LinkedIn Bring AI and Career Tools Closer to Students
The pace of higher education has changed dramatically over the past decade. Today’s students are expected to manage full course loads, research projects, extracurricular activities, part-time work, and an increasingly competitive internship and job market, often all at the same time. Academic success alone is no longer enough. Career readiness is now an integral part …
LinkedIn at a Crossroads: How Search, AI, and Trust Are Reshaping Visibility, Careers, and Content
The way people discover information, build careers, and evaluate credibility online is changing faster than most brands and professionals realize. Over the past year, LinkedIn has quietly moved from being “just” a professional network to something far more consequential: a platform where visibility, trust, and authority intersect in an AI-driven internet. Three developments from the …
LinkedLetter #170: How Search, Safety, and AI Are Redefining Visibility on LinkedIn
Something fundamental is shifting on LinkedIn, and it’s not just about posts or algorithms anymore. Visibility is being reshaped from three directions at once: how people find information, how platforms protect users, and how AI decides who gets cited. Referral traffic from search engines is declining, phishing attacks are becoming more sophisticated inside social platforms, …
Why B2B Leaders Should Take LinkedIn Thought Leader Ads More Seriously in 2026
Most B2B ads today don’t fail because they’re poorly optimized. They fail because they’re immediately recognizable as ads: polished, corporate, and emotionally detached. They inform without reassuring. They explain without reducing risk. And in high-stakes B2B decisions, that gap matters far more than click-through rates. This is the context in which LinkedIn Thought Leader Ads …
LinkedIn in 2026: How to Use the Platform to Grow Your Professional Influence
LinkedIn is changing – but not in the way many professionals assume. While new formats, AI tools, and algorithm updates often dominate discussions, the platform’s most important shift is far more human: professionals are engaging more deeply, commenting more thoughtfully, and seeking real expertise rather than polished corporate messaging. According to LinkedIn, content sharing increased …
Why B2B Brands Still Write Like Fax Machines on LinkedIn (And How to Fix It)?
Somewhere between “Dear Sir or Madam” and “Please find attached,” B2B communication got stuck in time. While consumer brands learned to speak like humans, many B2B companies are still communicating as if their audience is a printer that needs instructions, not people making high-risk decisions. The result is content that sounds professional on the surface …










