Reaching buyers early has become a strategic necessity. With only 5% of B2B audiences actively in-market at any moment, relying solely on intent signals means competing too late and for too few prospects. Brand building remains the foundation for future demand, but it has traditionally been harder to measure, justify, and scale. LinkedIn’s newest ad …
This LinkedLetter edition brings a mix of product updates, platform disruptions, and industry shifts across LinkedIn. From new changes to the Premium experience, to a global outage affecting major services, to a full redesign of LinkedIn’s early-career product roles, here are the key developments you need to know. LinkedIn Premium Expands With New Perks, Including …
From cybersecurity warnings to workforce shortages and algorithm debates, LinkedIn remains at the center of several important conversations. This edition breaks down MI5’s alert on foreign intelligence activity, LinkedIn’s latest data on sustainability hiring, and the platform’s official stance on gender bias concerns. MI5 Warns of Large-Scale Chinese Espionage Efforts on LinkedIn MI5 has issued …
LinkedIn is starting to look and feel a little different. Two major platform updates are reshaping how professionals share, interact, and build credibility on the world’s largest business network. On one hand, LinkedIn is becoming more open to newsworthy and educational content that reflects real-world issues. On the other hand, it’s tightening its rules against …
Recent updates provide professionals with new ways to create more relevant content, optimize ad performance, and measure impact more effectively – now including insights on 360Brew, LinkedIn’s AI model shaping feed visibility and personalization. Highlights in this edition cover personalized in-feed ad copy, changes to competitor analytics for company pages, optimal posting times, frameworks for …
Professionals and marketers now have new tools to optimize campaigns, develop skills, and maintain authentic engagement online. Updates include expanded AI-powered ad automation for SMBs, a centralized Career Hub for learning and upskilling, a new Company Intelligence API for deeper campaign insights, revised Terms of Service with expanded data usage, renamed ad campaign elements, and …
Marketers now have a new way to understand how companies engage with their LinkedIn campaigns. The new Company Intelligence API feeds on-platform performance data directly into CRMs, allowing advertisers to match campaign results with real business outcomes and gain a clearer picture of return on investment. Detailed Company-Level Insights The API provides data on which …
Professionals want their LinkedIn feed to feature real stories, fresh perspectives, and career-enhancing ideas. At the same time, they prefer to avoid posts that feel irrelevant, overly personal, or inauthentic. LinkedIn is introducing new tools and practices to help users maintain a meaningful, high-quality feed. Tailoring Your Feed Users now have more control over what …
Advertisers using LinkedIn’s Campaign Manager will notice a small but important update. Some elements of the campaign hierarchy are being renamed to align with industry-standard conventions, making it easier to navigate the platform and manage campaigns effectively. What’s Changing Starting next month, the entity previously called a “Campaign Group” will now be labeled simply as …
Professionals looking to enhance their skills in a rapidly changing work environment now have a new tool to guide them. The LinkedIn Learning Career Hub provides industry-relevant insights, training pathways, and personalized recommendations to help employees and organizations maximize learning and career development. Guided Pathways for Training and Development The Career Hub is designed to …
