Everything you need to know about LinkedIn

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LinkedLetter

LinkedLetter #156: AI Tensions, Smarter Targeting, and the Future of Human and Machine Work

As AI reshapes how we work and connect, LinkedIn’s latest developments reveal a complex landscape where adoption meets hesitation. From resistance to AI-generated writing to smarter targeting through Connected TV ads and evolving views on the future of jobs, these trends highlight how professionals and businesses navigate the evolving balance between human insight and machine …

New on LinkedIn

LinkedIn’s Enhanced Post Analytics: New Insights for Smarter Content Strategies

LinkedIn is adding more depth to its post analytics, giving content creators and marketers a better understanding of how their posts are driving engagement and action. With a growing emphasis on meaningful interactions and professional growth, these updates mark another step in the platform’s evolution into a full-scale content and creator ecosystem. According to LinkedIn, …

LinkedLetter

LinkedLetter #155: Data-Rich Decisions, Deeper Engagement, and the B2B Creator Shift

As LinkedIn continues to expand its capabilities for marketers and B2B brands, three new updates are shaping how professionals approach data, content, and partnerships. Whether you’re measuring impact, refining your content strategy, or exploring influencer collaborations, these changes deliver sharper tools and new ways to stand out in a busy feed. Smarter Tracking, Stronger Attribution: …

LinkedLetter

LinkedLetter #154: From Insight to Impact – Smarter Attribution, Broader Reach, Leaner Teams

LinkedIn brings important updates that sharpen the focus on ad performance, platform innovation, and operational efficiency. Whether you’re building campaigns, exploring trends across social platforms, or tracking internal changes, these developments offer marketers more control, clearer insights, and strategic advantages in an increasingly competitive digital landscape. More Eyes, Better Insight: LinkedIn Upgrades Revenue Attribution Reports …

LinkedLetter

LinkedLetter #153: Video-Only Embeds and Graduate Insights – LinkedIn Gets Sharper for Creators and Job Seekers

With changes aimed at helping both content producers and new hires, LinkedIn is continuing its steady evolution this week. The platform is improving its value for all types of users, from highlighting the fastest-growing positions for recent graduates to offering you more control over video embeds. LinkedIn’s most recent updates focus on clarity, relevance, and …

New on LinkedIn

LinkedIn’s New Video Ad Innovations: First Impressions, BrandLink, and Event Ads Redefine B2B Marketing

With video engagement on the rise, LinkedIn is doubling down on its investment in video advertising. At its first-ever NewFronts presentation, the platform unveiled several updates aimed at helping marketers connect with professional audiences in more impactful and immersive ways. The company reports a 36% year-over-year increase in time spent watching video content on the …