In order to help users optimize their post visibility and preserve a professional, value-driven environment on the network, LinkedIn has changed its standards. Here is a summary of what to avoid and what to concentrate on: What Functions: Creating Posts with Value LinkedIn’s algorithm favors posts that offer useful information and professional insights, like: Individual …
Vidmob and LinkedIn Launched 2024 Creative Trends Report
Leading creative data provider Vidmob, in partnership with LinkedIn, has released the main conclusions of its 2024 Creative Trends research, which focuses on the creative trends influencing the effectiveness of B2B campaigns. The report provides marketers with useful information on how to create more impactful static and video content for LinkedIn. In order to identify …
Broad, Phrase, or Exact Match: How Keywords Drive SEO Success and LinkedIn Discoverability
In the digital age, keywords are the backbone of effective online visibility. Whether you’re optimizing a website for Google or refining your LinkedIn profile, understanding how keywords function can be the difference between standing out or getting lost in the crowd. But not all keywords are created equal – their match types and usage play …
13 Sections You Can Activate to Improve Your LinkedIn Profile
Halloween is approaching but you shouldn’t fear any ghosts or superstitions. And we’re here to help you out with that. Forget all the negativity surrounding the number 13. Instead, let us present you with 13 hidden sections on your LinkedIn account. Your LinkedIn profile acts as a digital business card, showcasing your professional identity within …
LinkedIn Video Feed is Now Live in Bulgaria!
LinkedIn has officially launched its much-anticipated short-form video feed in Bulgaria, marking a significant step in expanding the platform’s capabilities. Initially announced earlier this year, the feature was rolled out in stages and is now available to Bulgarian users, allowing them to access LinkedIn’s latest tool for engaging with career-focused content. Source: The LinkedBlog The …
LinkedLetter #137: LinkedIn Top European Startups in 2024, Marketing Insights, and the Discontinuation of My Company and Employee Advocacy Tabs
LinkedIn is changing rapidly! Recently, the platform released its attribution report and highlighted the eight most promising European startups for 2024. However, there’s also significant news for company pages: My Company tab and Employee Advocacy tab will be discontinued soon enough. When and why these changes are happening, learn in the article below in the …
LinkedLetter #136: LinkedIn Podcast Launch, Job Post Verification, and LinkedIn CPO’s Career Insights
The platform is unveiling exciting new initiatives, including Let’s Talk Offline, a podcast for Gen Z professionals hosted by Gianna Prudente and Jamé Jackson Gadsden, and a global job post verification feature to enhance job search safety. Additionally, LinkedIn’s Chief Product Officer, Tomer Cohen, shared his transformative career journey, emphasizing the importance of pursuing passion …
How 1st-, 2nd-, and 3rd-Degree Connections Shape Your Professional Network on LinkedIn?
Have you ever wondered what the numbers 1st, 2nd, and 3rd mean next to people’s names on LinkedIn? These numbers represent the levels of connection within the professional network, and they significantly influence how users can interact with each other. Imagine a family tree or a story about the husband of your uncle’s sister. While …
LinkedLetter #135: In-Feed Video Carousels, New CISO at LinkedIn and a Sudden Change From CentOS to Azure Linux
The platform is undergoing several notable transformations as it adapts to evolving trends and internal needs. The platform is intensifying its focus on video content by rolling out in-feed video carousels, aiming to engage users with dynamic, personalized video experiences. What other changes is the platform undergoing? Read the whole article to find out the …
What’s Your Number? How to Find Out Which LinkedIn Member You Are?
Today I turn 16 years on LinkedIn! Over a decade and a half in which I’ve spent most of my social media time on the professional network. The anniversary coincided with a request from one of our partners to find her “LinkedIn Number” – the exact position of her registration among other LinkedIn users. Well, …