From cybersecurity warnings to workforce shortages and algorithm debates, LinkedIn remains at the center of several important conversations. This edition breaks down MI5’s alert on foreign intelligence activity, LinkedIn’s latest data on sustainability hiring, and the platform’s official stance on gender bias concerns. MI5 Warns of Large-Scale Chinese Espionage Efforts on LinkedIn MI5 has issued …
LinkedIn is starting to look and feel a little different. Two major platform updates are reshaping how professionals share, interact, and build credibility on the world’s largest business network. On one hand, LinkedIn is becoming more open to newsworthy and educational content that reflects real-world issues. On the other hand, it’s tightening its rules against …
Recent updates provide professionals with new ways to create more relevant content, optimize ad performance, and measure impact more effectively – now including insights on 360Brew, LinkedIn’s AI model shaping feed visibility and personalization. Highlights in this edition cover personalized in-feed ad copy, changes to competitor analytics for company pages, optimal posting times, frameworks for …
Professionals and marketers now have new tools to optimize campaigns, develop skills, and maintain authentic engagement online. Updates include expanded AI-powered ad automation for SMBs, a centralized Career Hub for learning and upskilling, a new Company Intelligence API for deeper campaign insights, revised Terms of Service with expanded data usage, renamed ad campaign elements, and …
Marketers now have a new way to understand how companies engage with their LinkedIn campaigns. The new Company Intelligence API feeds on-platform performance data directly into CRMs, allowing advertisers to match campaign results with real business outcomes and gain a clearer picture of return on investment. Detailed Company-Level Insights The API provides data on which …
Professionals want their LinkedIn feed to feature real stories, fresh perspectives, and career-enhancing ideas. At the same time, they prefer to avoid posts that feel irrelevant, overly personal, or inauthentic. LinkedIn is introducing new tools and practices to help users maintain a meaningful, high-quality feed. Tailoring Your Feed Users now have more control over what …
Advertisers using LinkedIn’s Campaign Manager will notice a small but important update. Some elements of the campaign hierarchy are being renamed to align with industry-standard conventions, making it easier to navigate the platform and manage campaigns effectively. What’s Changing Starting next month, the entity previously called a “Campaign Group” will now be labeled simply as …
Professionals looking to enhance their skills in a rapidly changing work environment now have a new tool to guide them. The LinkedIn Learning Career Hub provides industry-relevant insights, training pathways, and personalized recommendations to help employees and organizations maximize learning and career development. Guided Pathways for Training and Development The Career Hub is designed to …
Small and medium-sized businesses (SMBs) now have more tools to simplify ad campaigns and improve performance. Recent updates include enhanced auto-targeting, AI-generated ad variants, and improved recommendations, allowing advertisers to reach the right audience more efficiently while saving time. Enhanced Auto-Targeting for Smarter Ads The updated auto-targeting tools allow advertisers to reach the most relevant …
This week brings new ways to showcase skills, optimize content, and leverage AI on LinkedIn. Updates include verified language scores with Duolingo integration, AI-powered job interview simulations for Premium members, expanded data use for AI and ad targeting, tips to maximize video engagement, and best practices for measuring ad performance. Here’s a closer look at …
