LinkedIn’s ecosystem continues to evolve under the influence of AI-driven discovery. From new guidance on optimizing content for generative search, to a shift in marketing measurement frameworks, to expanded safeguards against recruitment scams – the platform is adjusting across visibility, strategy, and trust. Here’s what’s changing and why it matters. LinkedIn Introduces a Guide to …
Something subtle but important is changing in how careers are built — and how value is measured. Autonomy is becoming more attractive, skills are being verified in new ways, and professional platforms are tightening their role as both infrastructure and signal. In this edition of LinkedLetter, we look at a few developments that point to …
As LinkedIn continues to expand its capabilities for marketers and B2B brands, three new updates are shaping how professionals approach data, content, and partnerships. Whether you’re measuring impact, refining your content strategy, or exploring influencer collaborations, these changes deliver sharper tools and new ways to stand out in a busy feed. Smarter Tracking, Stronger Attribution: …
LinkedIn brings important updates that sharpen the focus on ad performance, platform innovation, and operational efficiency. Whether you’re building campaigns, exploring trends across social platforms, or tracking internal changes, these developments offer marketers more control, clearer insights, and strategic advantages in an increasingly competitive digital landscape. More Eyes, Better Insight: LinkedIn Upgrades Revenue Attribution Reports …
With changes aimed at helping both content producers and new hires, LinkedIn is continuing its steady evolution this week. The platform is improving its value for all types of users, from highlighting the fastest-growing positions for recent graduates to offering you more control over video embeds. LinkedIn’s most recent updates focus on clarity, relevance, and …
LinkedIn is giving businesses even more reasons to invest in their presence. With new features for Premium Company Pages and a smarter way to optimize lead generation, the platform is turning up the volume on brand visibility and performance. From rotating visuals and highlighted achievements to algorithm-tuned ads based on your own qualified leads, LinkedIn …
This week on LinkedIn, it’s all about working smarter – not harder. Canva just dropped brand-new video templates built specifically for LinkedIn, making it easier for anyone to share professional stories through rich media. Microsoft and LinkedIn are also gearing up to release a report on how AI is becoming every professional’s co-pilot, while Metricool …
Big shifts are happening across LinkedIn and the tech industry! Italy is making waves with a massive VAT claim against Meta, LinkedIn, and X, demanding nearly $1 billion in back taxes. Meanwhile, LinkedIn has unveiled the fastest-growing job skills for 2025, helping professionals future-proof their careers. On top of that, the platform is rolling out …
LinkedIn’s latest insights reveal how AI, SMB engagement trends, and predictive audience tools are reshaping B2B marketing. These updates help marketers optimize outreach, enhance ad targeting, and improve lead generation. Here’s what you need to know. How Marketers Can Better Connect With SMBs Small and medium-sized businesses (SMBs) play a crucial role in the global …
LinkedIn continues to evolve as a powerful platform for professionals by integrating advanced AI tools, improving ad targeting capabilities, and enhancing analytics for content creators. With updates such as a collaborative prompt engineering playground, refined ad attribution metrics, and new newsletter performance insights, LinkedIn is making it easier for users to optimize their outreach, engage …
