With the shift from service marketing to experiential and knowledge-based marketing, customers are no longer interested in brands that sell just products and services. To position yourself in the eyes of your customers, you need to create campaigns that are not entirely focused on product selling. As it is commonly known, in the B2B sector, …
Half a year ago LinkedIn added 3 new features to its portfolio: “My Company” Tab, “Events” Tab, and View Page Followers. Their main purpose is to strengthen the connection between businesses and their communities during the unexpected COVID-19 situation. This article will pay attention to the “My Company” Tab that was created to help companies …
