Think LinkedIn is just about text posts and articles? Think again. Video is taking over the platform – and fast. In 2024 alone, video watch time on LinkedIn grew by 36%, and short-form video creation is now booming at twice the rate of other post types. That’s a clear sign: video is no longer optional …
According to B2B marketers, the past year has been challenging due to tighter budgets and heightened pressure to prove ROI. However, things change, as from the LinkedIn 2024 B2B Marketing Benchmark, we can learn that nearly 9 in 10 B2B marketers feel more and more confident in their ability to drive revenue in the next …
Welcome to the latest issue of LinkedLetter, your premier source for all the latest news and developments around the professional network LinkedIn. In this edition, we bring you the Top 50 Best Companies to work for in the USA, new features such as Premium Company Pages, and the Certified Recruiter Badge, and also LinkedIn’s take …
LinkedIn Premium Company Page grants businesses access to a range of exclusive features aimed at maximizing page visibility and converting LinkedIn members into valuable clients. As a super admin of your page, you can customize and optimize its functionality to align with your business objectives. Another feature of Premium Company Page is the ability to …
We all know that in a world where everybody is an expert at a given topic, you must somehow stand out from the crowd. In order to be able to show the world what a professional you really are, there are some things that you should stick to, one of which is acquiring a certificate …
LinkedIn just turned 20 years old, but despite all the logic in the world of social media, the professional network continues to grow its users by double-digit percentages every year. That’s why it’s no surprise that more and more companies are not just turning to the platform, but also investing serious resources, time, and money …
LinkedIn Newsletters make users more engaged and keen to come back to the platform – the 1.3M million daily readers prove that. And just when we thought there was not so much to be introduced in the upcoming weeks, LinkedIn surprised us again. The professional network has worked on some updates – check them below. Redesigned …
The new LinkedLetter comes with some exciting news! No doubt, the first one is obvious: LinkedIn is the most commonly used social platform by B2B marketers and their clients worldwide. With the rapid rise of AI, Microsoft is partnering to launch the world’s first Professional Certificate on Generative AI, available on LinkedIn Learning. A new …
Defining a clear vision for the future sounds familiar, and it’s not only a vital must-do in a lot of people’s lives, but it’s also an important strategy for companies. Having a clear vision of what exactly your goals and priorities are helps better understand what to focus on and how to approach those objectives. …
Many people need help to keep up the hard work of being active on LinkedIn. Most of the time, the main problem is that they just don’t know what to post, or maybe they don’t think anybody cares. This is the biggest mistake one could make, especially when we talk about audience expansion on LinkedIn. …
