Everything you need to know about LinkedIn

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LinkedLetter

LinkedLetter #158: Free Notion AI Access, Thought Leadership Report, Evolving Ad Tools and New Analytics

LinkedIn is rolling out a mix of updates aimed at helping professionals work smarter and engage more effectively. Premium users can now unlock six months of Notion AI, a new report highlights how thought leadership sways both direct and hidden decision-makers, marketers gain access to smarter ad targeting, and creators benefit from deeper analytics. Together, …

LinkedLetter

LinkedLetter #156: AI Tensions, Smarter Targeting, and the Future of Human and Machine Work

As AI reshapes how we work and connect, LinkedIn’s latest developments reveal a complex landscape where adoption meets hesitation. From resistance to AI-generated writing to smarter targeting through Connected TV ads and evolving views on the future of jobs, these trends highlight how professionals and businesses navigate the evolving balance between human insight and machine …

New on LinkedIn

LinkedIn’s Enhanced Post Analytics: New Insights for Smarter Content Strategies

LinkedIn is adding more depth to its post analytics, giving content creators and marketers a better understanding of how their posts are driving engagement and action. With a growing emphasis on meaningful interactions and professional growth, these updates mark another step in the platform’s evolution into a full-scale content and creator ecosystem. According to LinkedIn, …

New on LinkedIn

LinkedIn’s New Video Ad Innovations: First Impressions, BrandLink, and Event Ads Redefine B2B Marketing

With video engagement on the rise, LinkedIn is doubling down on its investment in video advertising. At its first-ever NewFronts presentation, the platform unveiled several updates aimed at helping marketers connect with professional audiences in more impactful and immersive ways. The company reports a 36% year-over-year increase in time spent watching video content on the …