As AI reshapes how we work and connect, LinkedIn’s latest developments reveal a complex landscape where adoption meets hesitation. From resistance to AI-generated writing to smarter targeting through Connected TV ads and evolving views on the future of jobs, these trends highlight how professionals and businesses navigate the evolving balance between human insight and machine …
LinkedIn keeps evolving to meet the needs of B2B marketers with two important updates. First, a new integration with Adobe Express that makes creating and sharing video ads smoother and faster. Second, a comprehensive report highlighting the key role trust plays in building successful B2B brands today. These developments show how LinkedIn is moving beyond …
LinkedIn is adding more depth to its post analytics, giving content creators and marketers a better understanding of how their posts are driving engagement and action. With a growing emphasis on meaningful interactions and professional growth, these updates mark another step in the platform’s evolution into a full-scale content and creator ecosystem. According to LinkedIn, …
LinkedIn is reimagining the job search experience with the introduction of AI-powered career discovery tools. The new update enables members to describe their dream role in plain language, with LinkedIn’s AI interpreting and matching those aspirations to real job opportunities – no need for technical terms or rigid filters. The feature is designed to make …
With video engagement on the rise, LinkedIn is doubling down on its investment in video advertising. At its first-ever NewFronts presentation, the platform unveiled several updates aimed at helping marketers connect with professional audiences in more impactful and immersive ways. The company reports a 36% year-over-year increase in time spent watching video content on the …
Think LinkedIn is just about text posts and articles? Think again. Video is taking over the platform – and fast. In 2024 alone, video watch time on LinkedIn grew by 36%, and short-form video creation is now booming at twice the rate of other post types. That’s a clear sign: video is no longer optional …
According to B2B marketers, the past year has been challenging due to tighter budgets and heightened pressure to prove ROI. However, things change, as from the LinkedIn 2024 B2B Marketing Benchmark, we can learn that nearly 9 in 10 B2B marketers feel more and more confident in their ability to drive revenue in the next …
Welcome to the latest issue of LinkedLetter, your premier source for all the latest news and developments around the professional network LinkedIn. In this edition, we bring you the Top 50 Best Companies to work for in the USA, new features such as Premium Company Pages, and the Certified Recruiter Badge, and also LinkedIn’s take …
LinkedIn Premium Company Page grants businesses access to a range of exclusive features aimed at maximizing page visibility and converting LinkedIn members into valuable clients. As a super admin of your page, you can customize and optimize its functionality to align with your business objectives. Another feature of Premium Company Page is the ability to …
We all know that in a world where everybody is an expert at a given topic, you must somehow stand out from the crowd. In order to be able to show the world what a professional you really are, there are some things that you should stick to, one of which is acquiring a certificate …
