LinkedIn is rolling out a mix of updates aimed at helping professionals work smarter and engage more effectively. Premium users can now unlock six months of Notion AI, a new report highlights how thought leadership sways both direct and hidden decision-makers, marketers gain access to smarter ad targeting, and creators benefit from deeper analytics. Together, …
LinkedIn Pages
LinkedIn Unlocks Post Insights for Creators with New API Integration
LinkedIn is making it easier for individual professionals to track and improve their content performance with a brand-new API update. For the first time, individual users – not just Page admins can access in-depth analytics on their posts, followers, and video content through trusted social media management tools.This move supports a growing trend: more professionals …
LinkedLetter #157: Video Covers, AI Recruiting Tools and Smarter Social Metrics
As LinkedIn continues to evolve, three major developments are shaping the way users create, connect, and measure success. From the introduction of video cover images for articles and newsletters, to a new wave of AI-powered recruiting tools, and a data-driven approach to measuring social media impact, the platform is clearly doubling down on performance, personalization, …
LinkedLetter #156: AI Tensions, Smarter Targeting, and the Future of Human and Machine Work
As AI reshapes how we work and connect, LinkedIn’s latest developments reveal a complex landscape where adoption meets hesitation. From resistance to AI-generated writing to smarter targeting through Connected TV ads and evolving views on the future of jobs, these trends highlight how professionals and businesses navigate the evolving balance between human insight and machine …
LinkedIn Boosts B2B Marketing with New Video Tools and Fresh Insights on Trust
LinkedIn keeps evolving to meet the needs of B2B marketers with two important updates. First, a new integration with Adobe Express that makes creating and sharing video ads smoother and faster. Second, a comprehensive report highlighting the key role trust plays in building successful B2B brands today. These developments show how LinkedIn is moving beyond …
LinkedIn’s Enhanced Post Analytics: New Insights for Smarter Content Strategies
LinkedIn is adding more depth to its post analytics, giving content creators and marketers a better understanding of how their posts are driving engagement and action. With a growing emphasis on meaningful interactions and professional growth, these updates mark another step in the platform’s evolution into a full-scale content and creator ecosystem. According to LinkedIn, …
LinkedIn Launches Conversational Job Search and AI Career Tools
LinkedIn is reimagining the job search experience with the introduction of AI-powered career discovery tools. The new update enables members to describe their dream role in plain language, with LinkedIn’s AI interpreting and matching those aspirations to real job opportunities – no need for technical terms or rigid filters. The feature is designed to make …
LinkedIn’s New Video Ad Innovations: First Impressions, BrandLink, and Event Ads Redefine B2B Marketing
With video engagement on the rise, LinkedIn is doubling down on its investment in video advertising. At its first-ever NewFronts presentation, the platform unveiled several updates aimed at helping marketers connect with professional audiences in more impactful and immersive ways. The company reports a 36% year-over-year increase in time spent watching video content on the …
How to make videos for LinkedIn like a pro?
Think LinkedIn is just about text posts and articles? Think again. Video is taking over the platform – and fast. In 2024 alone, video watch time on LinkedIn grew by 36%, and short-form video creation is now booming at twice the rate of other post types. That’s a clear sign: video is no longer optional …
LinkedIn Launches New Tools to Boost B2B Marketing
According to B2B marketers, the past year has been challenging due to tighter budgets and heightened pressure to prove ROI. However, things change, as from the LinkedIn 2024 B2B Marketing Benchmark, we can learn that nearly 9 in 10 B2B marketers feel more and more confident in their ability to drive revenue in the next …