LinkedIn is changing rapidly! Recently, the platform released its attribution report and highlighted the eight most promising European startups for 2024. However, there’s also significant news for company pages: My Company tab and Employee Advocacy tab will be discontinued soon enough. When and why these changes are happening, learn in the article below in the article below.
My Company Tab and Employee Advocacy Tab Are Gone?
LinkedIn recently announced that it is streamlining its features to enhance the user experience, resulting in the gradual discontinuation of the My Company tab, Employee Advocacy tab, and the curator admin role, starting in November 2024. This strategic decision allows LinkedIn to reallocate resources toward the development of new products that better serve its members.
Source: LinkedIn Marketing Solutions
The My Company tab provides employees with the ability to view coworker milestones, engage with trending posts, and connect with colleagues in a more interactive environment. While these features will be phased out, members will still have the opportunity to interact with their employer’s Page posts and reshared employee content. In a LinkedIn Help article, the platform emphasized:
“Part of this process sometimes means we decide to eliminate a feature so we can better invest those resources in building more great LinkedIn products.”
For Page admins, maintaining employee engagement will be crucial during this transition. They can continue to reshare employees’ posts and notify them about important updates to ensure that communication remains strong.
Source: BookMark LinkedIn Page
It is vital for users to export their Employee Advocacy analytics data before the discontinuation in November 2024. This data can provide valuable insights for future strategies. The shift may present challenges, but it also opens up opportunities for innovation and improved features that will enhance how users connect and engage on LinkedIn moving forward.
Which are The Top European StartUps in 2024 According to LinkedIn?
The annual list of the best start-up companies across Europe has once again dropped. It showcases eight dynamic companies that are making waves across various industries. They were selected by LinkedIn based on key metrics such as employee growth, engagement levels, and the interest they generate among job seekers, reflecting their potential for impact and innovation.
Source: Made with Canva
The names you should be looking at are:
- TIER Mobility – A leading micro-mobility company focused on sustainable urban transport.
- Klarna – A prominent fintech firm known for its buy-now-pay-later services.
- Oda – A Norwegian online grocery store that emphasizes efficiency and customer satisfaction.
- Zalando – An e-commerce platform specializing in fashion and lifestyle products.
- N26 – A digital bank offering innovative financial services.
- Lilium – An aerospace startup developing electric vertical takeoff and landing (eVTOL) aircraft.
- Mambu – A cloud banking platform that enables financial institutions to innovate rapidly.
- Personio – An HR software company that streamlines processes for small and medium-sized enterprises.
The 2024 list includes a diverse range of sectors, from technology to healthcare. It serves as an insightful guide for professionals interested in the latest trends within the European startup landscape. The list highlights companies that are leading the way in innovation and workplace culture.
How LinkedIn’s Attribution Report Can Showcase the Effectiveness of Your Marketing Strategies?
The importance of knowing how your marketing efforts measure up against the end goal is undeniable. That’s why last year LinkedIn introduced the Revenue Attribution Report (RAR). It provides deeper insights into how your LinkedIn marketing activities contribute to building your sales pipeline and ultimately impact revenue.
Mastering LinkedIn’s attribution reporting tools is essential for measuring marketing performance and demonstrating the impact of marketing efforts. Understanding attribution allows marketers to see how their activities contribute to business outcomes. LinkedIn offers various attribution models, including last-click, first-click, and multi-touch attribution, enabling marketers to select the approach that best aligns with their strategies.
Source: LinkedIn for Marketing Blog
Setting up attribution reporting involves defining clear goals, selecting appropriate metrics, and integrating data with other marketing channels. A thorough analysis of the data collected through these reports is crucial for deriving actionable insights and optimizing marketing strategies. Some of the most important metrics this report can offer are as follows:
- Revenue Won – The total revenue from closed-won opportunities influenced by LinkedIn marketing.
- ROAS (Return on Ad Spend) – Revenue won divided by LinkedIn ad spend.
- Pipeline Amount – The total value of open opportunities influenced by LinkedIn marketing.
- Lead Conversion Rate -The percentage of influenced leads that convert to opportunities.
- Opportunity Win Rate – The percentage of influenced opportunities that result in closed-won deals.
By leveraging these reports, marketers can effectively demonstrate the return on investment (ROI) of their LinkedIn campaigns to stakeholders.
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