Small and medium-sized businesses (SMBs) now have more tools to simplify ad campaigns and improve performance. Recent updates include enhanced auto-targeting, AI-generated ad variants, and improved recommendations, allowing advertisers to reach the right audience more efficiently while saving time.
Enhanced Auto-Targeting for Smarter Ads
The updated auto-targeting tools allow advertisers to reach the most relevant audience with minimal input. By providing a few key signals like a website URL, target industries, or conversion lists, LinkedIn’s AI combines these inputs with professional signal intelligence to instantly build high-value audiences. Advertisers can also set exclusions to further refine targeting, making it easier to reach receptive users who may have been missed previously.
AI-Powered Ad Creation with “Draft with AI”
The new “Draft with AI” tool uses existing ad content, Shutterstock visuals, and generative AI to quickly create ad headlines, introductory text, and suggested images. All outputs are editable, allowing advertisers to scale campaigns efficiently without losing creative control. This update significantly reduces manual workload while increasing the potential for engaging ads.
Optimizing Campaigns with Recommendations
A new Recommendations tab in Campaign Manager provides data-driven suggestions to improve ad performance and maximize ROI. Advertisers can A/B test recommendations against their current setup, applying changes easily to optimize campaigns quickly and effectively.
What This Means for Users
Overall, these updates give SMBs more automation and AI support, allowing the platform’s tools to handle more of the heavy lifting in ad targeting and creation. While results may vary, the AI-driven insights offer valuable opportunities to improve ad performance and campaign efficiency.
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