Two new metrics are being added to the platform’s analytics suite, giving content creators and brands deeper insight into how their posts are being received. The “Saves” and “Sends” data points are designed to help users understand which content resonates most with their audience and how it spreads beyond public interactions.
Tracking Saves: Understanding What Content Resonates
The “Saves” metric shows how many people have bookmarked your post within the app. This feature reflects a growing trend in social platforms, where users use bookmarks to mark posts they find particularly valuable or want to revisit later. By tracking saves alongside likes and comments, creators can gain a more nuanced view of engagement, understanding not just what is viewed or reacted to, but what is considered worth keeping.
This insight is particularly useful for identifying content that resonates on a deeper level, as posts that are saved indicate a higher degree of relevance and utility for the audience. Brands and creators can leverage this data to refine their content strategy and focus on producing material that followers are likely to reference and share.
Tracking Sends: Measuring Private Sharing
The “Sends” metric shows how often a post is shared through LinkedIn’s private messaging system. With direct message engagement on the rise, this metric provides a critical view of how content circulates within professional networks beyond public comments and shares.
Sends can indicate content that sparks one-on-one conversation or is deemed particularly valuable to share with specific contacts. Understanding this behavior gives creators and marketers another layer of insight into the reach and impact of their posts, helping to shape future content that encourages private sharing and discussion.
Enhanced Analytics for Smarter Content Strategy
Both Saves and Sends appear within the “Engagements” data under the “Social engagement” tracking, providing a clear and accessible overview of post performance. These metrics join a growing set of analytics tools on LinkedIn, including profile viewers, followers gained from a post, and custom button interactions.
By integrating these insights, LinkedIn is enabling creators and brands to make more informed decisions about their content, measure meaningful engagement, and optimize posts for both public and private interactions. For professional marketers, this also supports more accurate reporting on performance and ROI.
Implications for Creators and Brands
These updates offer content creators a better understanding of how their work resonates with audiences and how it spreads through professional networks. By tracking which posts are saved or sent, users can tailor their content strategy, encourage more meaningful engagement, and strengthen their presence on LinkedIn. For brands, these insights support smarter content planning, more targeted campaigns, and improved connection with the platform’s 1.2 billion members.
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