We’re here once again with the latest updates around LinkedIn. From yet another way to integrate AI into the platform to infographics showing both best video practices and the changing work landscape – there is a slew of interesting information the professional network has to offer its users.
LinkedIn Uses AI to Better Recruitment on the Platform
Are you an HR using LinkedIn who has felt overwhelmed by the number of potential applicants? Well then, this might be the news for you – the professional platform has unveiled “Hiring Assistant,” a new AI-powered tool aimed at simplifying recruitment tasks, marking a major step in LinkedIn’s artificial intelligence initiatives. Hiring Assistant can perform various recruitment functions such as generating job descriptions from minimal notes, sourcing candidates, and interacting with potential hires. Currently available to select large enterprise clients, it will soon see broader availability. The tool leverages LinkedIn’s vast data pool of 1 billion users and 41,000 skills to recommend candidates based on qualifications rather than traditional criteria like location or education, while also integrating with application tracking systems.
Hiring Assistant is notable for its focus on LinkedIn’s B2B services, especially its Talent Solutions sector, a significant revenue source that surpassed $7 billion in 2023. Beyond enhancing efficiency, LinkedIn’s move underscores AI’s growing influence on LinkedIn’s business model, as Premium subscriptions are already seeing growth driven by AI features. Erran Berger, VP of engineering, stated that the team aims to optimize both the user experience and technical infrastructure of Hiring Assistant, seeing it as a pivotal advancement for future LinkedIn AI applications.
How to Make the Most out of Vertical Videos
In a move that aligns with current digital trends, LinkedIn has introduced a full-screen, vertical video feed that mimics the popular TikTok-style format, allowing users to post short-form clips to capture quick attention. According to LinkedIn, “immersive video views” have risen sixfold quarter-over-quarter, while overall video engagement on the platform has surged by 36% year-over-year, underscoring the impact of video content on LinkedIn. This push for more dynamic, vertical video content seems well-timed, especially as LinkedIn looks to broaden its appeal among younger users who are drawn to quick, visually engaging media. For a deeper look at this rollout, the LinkedBlog offers an overview of the new video feed and includes advice on how to optimize content for this feature.
To help users get the most from this feature, LinkedIn provides some essential guidelines. The ideal video length ranges from 15 seconds to 2 minutes, ensuring content is concise yet impactful. Adding a relevant description to each video not only helps viewers understand the content but also aids in boosting visibility through LinkedIn’s algorithms. Encouraging interaction by prompting shares and comments can also increase reach, driving greater engagement across the platform. As video continues to capture LinkedIn audiences’ interest, content creators and marketers will need to adapt their strategies to make the most of these trends, exploring how LinkedIn’s video feed can foster meaningful connections, engagement, and even professional influence in this visually driven space.
Adaptation to a New Work Landscape According to LinkedIn
The professional came out with its Work Change Snapshot report. It reveals the rapid shifts in the modern work landscape, from the rise of remote work and new technologies to evolving skills needs. According to it, a majority of global executives (70%) recognize that change is accelerating, while nearly two-thirds of professionals feel overwhelmed and in need of more support to keep pace. The dynamics between employers and employees are also shifting, with organizations holding more influence in setting work policies, especially as flexible work arrangements are reassessed. Remote and hybrid roles are increasingly limited, adding pressure on employees to demonstrate productivity from home.
One of the most significant developments is the integration of generative AI, which has intrigued many business leaders with its productivity potential. However, the challenge lies in scaling AI effectively, even as it’s expected to dramatically reshape required job skills in the near future. For instance, roles like data scientist and sustainability manager, once non-existent, are now essential as technology continues to create new career paths.
The Linked Blog is here to help you or your brand have the best possible LinkedIn presence, so feel free to contact us if you need help! See more about what we can do for you here.
