Everything you need to know about LinkedIn

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LinkedLetter 181
LinkedLetter

LinkedLetter #181: AI Brands, Creator Economies & LinkedIn’s Unexpected Stories

LinkedIn continues to evolve far beyond its original role as a professional networking platform. This week’s updates reveal three distinct but connected shifts. The platform is building new AI-powered tools that help brands define and scale their identity, creating new monetization opportunities through a dedicated Creator Marketplace, and once again proving that some of the …

LinkedLetter 180
LinkedLetter

LinkedLetter #180: How Visibility, Leadership, and AI Are Reshaping LinkedIn

Something interesting is happening on LinkedIn. The platform is becoming more transparent about how visibility is earned, more intentional about how businesses reach professional audiences, and more vocal about the skills leaders need to navigate an AI-driven future. Taken separately, this week’s announcements might look like routine product updates and research findings. Together, however, they …

LinkedLetter 178
LinkedLetter

LinkedLetter #178: LinkedIn Maps the Future of Careers, Advertising, and AI Personalization

LinkedIn is increasingly positioning itself as more than a professional network. It is becoming a live infrastructure layer for how careers develop, how B2B advertising reaches decision-makers, and how AI systems understand professional intent. This week’s updates reveal a platform expanding simultaneously across workforce intelligence, advertising technology, and AI-powered personalization. From ranking the companies investing …

LinkedLetter 177
LinkedLetter

LinkedLetter #177: LinkedIn Names a New CEO, Turns Career Moments Live, and Tests AI Models

LinkedIn’s latest moves are not just product updates or campaigns. They point to a platform expanding its role across three critical layers at once: leadership, identity, and AI. What used to be a place for professional visibility is increasingly becoming infrastructure for how work is built, experienced, and evaluated. A leadership reshuffle, a real-time campaign, …

LinkedIn Phishing Scams Are Getting Smarter, and Harder to Spot
New on LinkedIn

LinkedIn Phishing Scams Are Getting Smarter and Harder to Spot

As LinkedIn continues to grow as a trusted professional platform, it is increasingly becoming a target for sophisticated phishing attacks. According to reporting by Bleeping Computer, scammers are now exploiting LinkedIn’s comment system to distribute fake “reply” messages that impersonate the platform itself. These deceptive comments appear directly under LinkedIn posts and warn users about …

LinkedIn at a Crossroads How Search, AI, and Trust Are Reshaping Visibility, Careers, and Content.png
New on LinkedIn

LinkedIn at a Crossroads: How Search, AI, and Trust Are Reshaping Visibility, Careers, and Content

The way people discover information, build careers, and evaluate credibility online is changing faster than most brands and professionals realize. Over the past year, LinkedIn has quietly moved from being “just” a professional network to something far more consequential: a platform where visibility, trust, and authority intersect in an AI-driven internet. Three developments from the …

LinkedLetter

LinkedLetter #150: Italy Targets Big Tech with Nearly $1B VAT Demand, Top Job Skills for 2025, and LinkedIn’s Campaign Manager Upgrades

Big shifts are happening across LinkedIn and the tech industry! Italy is making waves with a massive VAT claim against Meta, LinkedIn, and X, demanding nearly $1 billion in back taxes. Meanwhile, LinkedIn has unveiled the fastest-growing job skills for 2025, helping professionals future-proof their careers. On top of that, the platform is rolling out …