LinkedIn is increasingly positioning itself as more than a professional network. It is becoming a live infrastructure layer for how careers develop, how B2B advertising reaches decision-makers, and how AI systems understand professional intent. This week’s updates reveal a platform expanding simultaneously across workforce intelligence, advertising technology, and AI-powered personalization. From ranking the companies investing …
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LinkedLetter #177: LinkedIn Names a New CEO, Turns Career Moments Live, and Tests AI Models
LinkedIn’s latest moves are not just product updates or campaigns. They point to a platform expanding its role across three critical layers at once: leadership, identity, and AI. What used to be a place for professional visibility is increasingly becoming infrastructure for how work is built, experienced, and evaluated. A leadership reshuffle, a real-time campaign, …
LinkedIn Phishing Scams Are Getting Smarter and Harder to Spot
As LinkedIn continues to grow as a trusted professional platform, it is increasingly becoming a target for sophisticated phishing attacks. According to reporting by Bleeping Computer, scammers are now exploiting LinkedIn’s comment system to distribute fake “reply” messages that impersonate the platform itself. These deceptive comments appear directly under LinkedIn posts and warn users about …
Microsoft and LinkedIn Bring AI and Career Tools Closer to Students
The pace of higher education has changed dramatically over the past decade. Today’s students are expected to manage full course loads, research projects, extracurricular activities, part-time work, and an increasingly competitive internship and job market, often all at the same time. Academic success alone is no longer enough. Career readiness is now an integral part …
LinkedIn at a Crossroads: How Search, AI, and Trust Are Reshaping Visibility, Careers, and Content
The way people discover information, build careers, and evaluate credibility online is changing faster than most brands and professionals realize. Over the past year, LinkedIn has quietly moved from being “just” a professional network to something far more consequential: a platform where visibility, trust, and authority intersect in an AI-driven internet. Three developments from the …
LinkedLetter #150: Italy Targets Big Tech with Nearly $1B VAT Demand, Top Job Skills for 2025, and LinkedIn’s Campaign Manager Upgrades
Big shifts are happening across LinkedIn and the tech industry! Italy is making waves with a massive VAT claim against Meta, LinkedIn, and X, demanding nearly $1 billion in back taxes. Meanwhile, LinkedIn has unveiled the fastest-growing job skills for 2025, helping professionals future-proof their careers. On top of that, the platform is rolling out …
LinkedLetter #145: New Faces, AI-Assisted Hiring and Job Search, as well as Targeted Ads Campaign
From new key staff members to features for both those looking to recruit, as well as to find a new job – the professional platform is gearing up for an eventful 2025. Last but not least, it has chosen to launch a campaign to promote one of its more distinctive features – namely the targeted …
LinkedLetter #142: Spiced Up Premium User Profile Banners, AI-content Dominance and Partnership with Identity Digital
We’re coming to you once again with all the hot topics surrounding the professional network – from updates they want to implement and partnerships they’ve made to studies about AI use on the platform. Read below for all the details. Premium Users Will Enjoy Slideshow Profile Banners LinkedIn has introduced a new option for Premium …
LinkedLetter #140: AI Hiring Assistant, Best Video Practices and a Work Change Snapshot
We’re here once again with the latest updates around LinkedIn. From yet another way to integrate AI into the platform to infographics showing both best video practices and the changing work landscape – there is a slew of interesting information the professional network has to offer its users. LinkedIn Uses AI to Better Recruitment on …
LinkedLetter #138: LinkedIn Dominates B2B Social Ad Spending, Adds More to Games and Has AI Training Controversy
From adding a new game Tango, to navigating the murky waters of user consent when training AI models LinkedIn is going through an impactful period.










