This week brings new ways to showcase skills, optimize content, and leverage AI on LinkedIn. Updates include verified language scores with Duolingo integration, AI-powered job interview simulations for Premium members, expanded data use for AI and ad targeting, tips to maximize video engagement, and best practices for measuring ad performance. Here’s a closer look at …
LinkedIn is stepping up its efforts to combat scammers and ensure professional authenticity on the platform with two significant updates. The company is expanding its Company Page verification option while introducing Recruiter and executive verification, making it mandatory for members adding or updating leadership or recruitment-related roles. These changes aim to give users more confidence …
Two new metrics are being added to the platform’s analytics suite, giving content creators and brands deeper insight into how their posts are being received. The “Saves” and “Sends” data points are designed to help users understand which content resonates most with their audience and how it spreads beyond public interactions. Tracking Saves: Understanding What …
CapCut continues to evolve as a leading video editing tool, introducing new features that simplify content sharing and enhance creative possibilities. The latest update includes a direct export to LinkedIn, as well as a set of AI-powered tools to help users create more engaging video content. Direct Video Export to LinkedIn With the new integration, …
Professionals, creators, and businesses are getting even more ways to stand out and engage on LinkedIn. This week’s updates include new video creation tools with CapCut integration, expanded company and recruiter verification, insights into post saves and shares, growing activity in Europe, and data-backed tips on posting frequency. Here’s a closer look at the latest …
Professional updates on the platform are getting a visual refresh, with 16 new celebration animations now available for posts about new jobs, projects, milestones, or anniversaries. As you’re no doubt aware, LinkedIn has long offered a series of in-built GIFs and image templates for various achievements, including the sun, planes, cupcake, and other familiar designs. …
LinkedIn is broadening its BrandLink Ad placing program, enabling brands to place video ads alongside high-quality publisher and influencer content. By aligning promotions with trusted voices and original programming, brands can increase reach, engagement, and trust among professional audiences. Despite AI-driven tools gaining popularity, human insights remain highly valued, and BrandLink leverages this to deliver …
Brands can now amplify their LinkedIn events by sponsoring posts created by any member that include a link to an event page. This new feature, part of Thought Leader Ads, allows marketers to leverage authentic content from executives, employees, creators, or industry experts to generate more interest and engagement around upcoming sessions. By integrating event …
Access to AI-generated job summaries is expanding, giving recruiters a powerful tool to create postings that highlight key skills and align with recommendation systems. Previously limited to the U.S. and Canada, this assistive feature is now available in the U.K., India, and Australia, reflecting the platform’s growing focus on efficiency and data-driven insights in talent …
LinkedIn continues to strengthen its platform for professionals and businesses with three major updates. First, newsletters are now accessible to all members, removing previous follower restrictions. Second, LinkedIn is testing a new Premium Business Suite tailored for small and medium businesses (SMBs), offering tools to increase visibility and engagement. Finally, post-level analytics now provide rolling …
