LinkedIn is giving businesses even more reasons to invest in their presence. With new features for Premium Company Pages and a smarter way to optimize lead generation, the platform is turning up the volume on brand visibility and performance. From rotating visuals and highlighted achievements to algorithm-tuned ads based on your own qualified leads, LinkedIn …
April 2025
How to make videos for LinkedIn like a pro?
Think LinkedIn is just about text posts and articles? Think again. Video is taking over the platform – and fast. In 2024 alone, video watch time on LinkedIn grew by 36%, and short-form video creation is now booming at twice the rate of other post types. That’s a clear sign: video is no longer optional …
LinkedLetter #151: Smarter Content, Smarter Careers – LinkedIn’s New Tools, AI Insights & Marketing Benchmarks
This week on LinkedIn, it’s all about working smarter – not harder. Canva just dropped brand-new video templates built specifically for LinkedIn, making it easier for anyone to share professional stories through rich media. Microsoft and LinkedIn are also gearing up to release a report on how AI is becoming every professional’s co-pilot, while Metricool …
LinkedIn & Calendly: Streamlining Meeting Scheduling for Professionals
With over a billion members, LinkedIn continues to enhance its platform with features that streamline professional networking and business growth. The latest addition is a strategic partnership with Calendly, designed to make scheduling meetings more seamless than ever. The LinkedIn and Calendly integration enables Premium users to add a “Book an Appointment” button to their …




