With more than 1 billion members, LinkedIn has established itself as a vital resource for business-to-business (B2B) marketers trying to connect with decision-makers. To maximize B2B growth, the Dreamdata LinkedIn Ads Benchmarks Report 2025 offers comprehensive data research on LinkedIn advertising trends, performance benchmarks, and best practices. Dreamdata’s study compiles data from hundreds of B2B …
March 2025
LinkedLetter #150: Italy Targets Big Tech with Nearly $1B VAT Demand, Top Job Skills for 2025, and LinkedIn’s Campaign Manager Upgrades
Big shifts are happening across LinkedIn and the tech industry! Italy is making waves with a massive VAT claim against Meta, LinkedIn, and X, demanding nearly $1 billion in back taxes. Meanwhile, LinkedIn has unveiled the fastest-growing job skills for 2025, helping professionals future-proof their careers. On top of that, the platform is rolling out …
LinkedIn Polls Now Support Five Answer Options – Everything You Need to Know
LinkedIn has recently expanded one of its iconic formats also known as the “LinkedIn polls” feature, allowing users to add up to five answer options. More flexibility in obtaining insights from your professional network is made possible by this improvement. In this article, we’ll cover all the benefits of LinkedIn polls, best practices for creating …
LinkedLetter #149: How LinkedIn’s AI and Marketing Insights Are Shaping B2B and SMB Strategies
LinkedIn’s latest insights reveal how AI, SMB engagement trends, and predictive audience tools are reshaping B2B marketing. These updates help marketers optimize outreach, enhance ad targeting, and improve lead generation. Here’s what you need to know. How Marketers Can Better Connect With SMBs Small and medium-sized businesses (SMBs) play a crucial role in the global …
LinkedLetter #148: LinkedIn Enhances AI, Ad Targeting, and Analytics to Empower Professionals
LinkedIn continues to evolve as a powerful platform for professionals by integrating advanced AI tools, improving ad targeting capabilities, and enhancing analytics for content creators. With updates such as a collaborative prompt engineering playground, refined ad attribution metrics, and new newsletter performance insights, LinkedIn is making it easier for users to optimize their outreach, engage …





