LinkedIn is broadening its BrandLink Ad placing program, enabling brands to place video ads alongside high-quality publisher and influencer content. By aligning promotions with trusted voices and original programming, brands can increase reach, engagement, and trust among professional audiences. Despite AI-driven tools gaining popularity, human insights remain highly valued, and BrandLink leverages this to deliver more meaningful connections.

New Programming and Exclusive Shows for Brands

Previously focused on publisher content under “The Wire”, BrandLink now includes original LinkedIn shows featuring exclusive content from trusted professionals. Brands such as AT&T, IBM, SAP, and ServiceNow are debuting shows like Small Business Builders, Founder’s Blueprint, AI in Action, and The CEO Playbook. Each episode integrates content from creators and publishers, helping brands align their messaging with credible, expert voices and expand visibility in the platform’s professional ecosystem.

Source: SocialMediaToday

Expanding Publisher Partnerships

In addition to original shows, LinkedIn is adding more media outlets to BrandLink placements, including BBC Studios, BNR, TED, The Economist, and Vox Media. This expanded network allows brands to strategically position their ads alongside content that resonates with their target audiences, reinforcing trust and relevance.

Trusted Voices Drive Engagement

LinkedIn’s data shows professionals rely on human insights for decision-making: 64% of users say colleagues help them make faster, more confident choices, and 77% of B2B marketing leaders report audiences vet brands through networks rather than just company channels. Millennials and Gen Z now comprise 71% of B2B buyers, seeking expert guidance over generic brand messaging. BrandLink ads leverage this trend by combining reach with credible, human-backed content, ensuring campaigns resonate with modern buyers.

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