Advertisers using LinkedIn’s Campaign Manager will notice a small but important update. Some elements of the campaign hierarchy are being renamed to align with industry-standard conventions, making it easier to navigate the platform and manage campaigns effectively.
What’s Changing
Starting next month, the entity previously called a “Campaign Group” will now be labeled simply as “Campaign,” while individual “Campaigns” will now be referred to as “Ad sets.” This change mirrors naming conventions used across other ad management platforms, providing a more intuitive structure for both new and experienced users.
Why This Matters
Although these updates have no functional impact, they may cause temporary confusion for longtime users familiar with the old terminology. The change is intended to simplify workflows, improve navigation, and ensure that new features operate at full potential. Marketers are encouraged to review their campaign setups to adapt to the new labels.
Passing on the Update
It may also be helpful to share this update with team members or peers who manage LinkedIn campaigns, ensuring everyone is aware of the new naming conventions and can continue working efficiently.
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