Leading in the face of emerging crises and long-term uncertainty is undeniably difficult. It requires not only courage and good sense but also perseverance and strong nerves. These qualities are characteristic of strong leaders and can lead them successfully through the nine circles of hell. In business, this path can rarely be walked without the …
Bring PERSONAL Ahead In Your Personal Professional Brand on LinkedIn
“You” is a very fluid concept right now. You bought the shoes. You look great in the shoes. That’s the “You” I’m talking about. Will Smith’s character Alex Hitchens in ‘Hitch’ (2005) Being yourself on LinkedIn – always a hard task when it comes to keeping the right balance of your presence in the professional network. I …
Know Your LinkedIn Ads Audience With Campaign Manager Insights
Some people will tell you that they are expensive, others will confirm they may be highly effective for your B2B company. Either way, LinkedIn Ads are becoming a must-have in the marketing mix for many businesses recently, so knowing how to use them is an essential skill for every B2B marketer. In addition to the …
LinkedLetter #81: Business Manager, Event Boosting and LinkedIn Audio
It’s been a busy period for LinkedIn, it appears. This week the professional network announced a dozen of new features and updates, including its forthcoming Business Manager, new tools for Creators, and a few additions to LinkedIn Pages that are now rolled out globally. So, LinkedIn Business Manager is finally announced. The “free centralized platform …
LinkedLetter #80: 250 Invitations, 16.5 mln. Fake Accounts and 1 Bold Ad
Page admins on LinkedIn can now send out 250 invitations per month. What more? 96% of the fake profiles are blocked at the registration stage and the newly released campaign ‘Rethinking B2B’ suggests a few new ways to think of B2B marketing. A couple of beta features are now available to most LinkedIn page admins …
LinkedLetter #67: Transparency Report, Lawsuit Against Data Scrapers And 500 Female Peters
In the previous edition of our LinkedLetter we shared with you about the great results of the professional network according to Microsoft’s report Q2 FY22 Earnings. Have you read it? We are no longer surprised by the results of LinkedIn, but we are waiting for each subsequent report to see how much higher results the …
LinkedLetter #66: Welcome, Professionals; Goodbye, LinkedIn Lite. Plus: New Engagement Records
Some things come, some things go, but do you know what’s inevitable? Microsoft’s quarterly reports. And yes, taxes. What’s new on LinkedIn and how these old sayings refer to the network – read along, it’s the 66th LinkedLetter. LinkedIn’s engagement hit a record high in the last quarter of 2021, Microsoft CEO Satya Nadella said …
5 Things You Should Stop Posting on LinkedIn Right Now
“Why did people start publishing random stuff on LinkedIn – looking pretty stylish, but still empty and meaningless?”, a friend of mine asked me yesterday. All I could answer her was “I’ve been wondering the same thing“, because… I’d already started this article. Keep reading it and if you see your favourite type of updates …
LinkedLetter #65: Newsletters for Pages, More Interactive LinkedIn Live, Audio and Video Events
What a year for our team! We are leaving behind 12 wonderful months full of emotions, new meetings, partnerships, and unforgettable moments! We are looking ahead with hope for 2022, and, of course, we are looking forward to even more surprises by LinkedIn. In our first LinkedLetter for the year, we are sharing more about …
Fast Tip: How to Remove a Former Employee from My LinkedIn Page’s People Tab?
Have you ever experienced the not-so-nice situation in which there are LinkedIn users whose profiles are connected to your company page and you don’t even know them? Don’t worry, the case is not so rare and there is an easy way to fix this. However, it is not so obvious, so keep on reading and …