Your employees are a representation of the success of your company. Nowadays, in the B2B buying journey, customers are no longer interested only in the services/products you offer, they want to learn more. They want to see who they will be working with, what their expertise is and how they represent themselves. In this manner, …
LinkedIn has proved to be an effective tool when it comes to building trust and awareness in a certain brand. For this reason it is crucial to show activity on the platform not only by companies’ employees but also by its leaders. Management involvement in the network can reinforce employer branding as well as the …
Summer is coming to an end, but we take a look at the upcoming work projects that inspire us, as well as the start of the new business season. In the new edition of our LinkedLetter we want to inspire you a little for the new business season, to find the motivation to learn and …
Until a few years ago, companies used LinkedIn only to find suitable candidates for their teams. Today, however, the professional network is a powerful tool in another pillar of building employer branding: communication with current employees. In the era of social networks, the internal portals seem obsolete, and that’s why managers are looking for other …
LinkedIn helped a lot to the global workforce rolling out tools, resources and initiatives to help people and companies find new opportunities remotely. The professional network is finishing the year strongly, announcing a new product that will give LinkedIn members a more in depth look on sales and opportunities.
LinkedIn has changed a lot lately and I am not talking only about the recent redesign. The professional network marks more than 850 mln. users (adding over 150 mln. from the beginning of 2020) and revenue increased 26% in the last quarter – Microsoft’s FY22 Q4. This makes the moment perfect not only for LinkedIn …
