Marketers now have a new way to understand how companies engage with their LinkedIn campaigns. The new Company Intelligence API feeds on-platform performance data directly into CRMs, allowing advertisers to match campaign results with real business outcomes and gain a clearer picture of return on investment.
Detailed Company-Level Insights
The API provides data on which companies are interacting with your promotions, including paid and organic impressions, clicks, and other engagement metrics. By integrating this data into CRMs and combining it with results from other channels, marketers can measure pipeline impact, track ROI, and understand campaign performance with unprecedented precision.
Early Results Show Significant Improvements
Initial testers of the API have already reported substantial gains. Companies participating in the beta program have seen a 287% increase in companies reached, a 75% rise in Marketing Qualified Leads, and a 96% increase in Sales Qualified Leads, while also reducing cost per acquisition by 43%. These insights allow B2B marketers to refine outreach strategies and optimize campaigns based on actionable company-level data.
What This Means for Users
By providing deeper analytics and clear attribution, the Company Intelligence API helps marketers make smarter decisions and more effectively engage with their target audience. With integration across multiple CRM partners, this tool offers a streamlined way to measure campaign effectiveness and improve marketing strategies.
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