This week on LinkedIn, it’s all about working smarter – not harder. Canva just dropped brand-new video templates built specifically for LinkedIn, making it easier for anyone to share professional stories through rich media. Microsoft and LinkedIn are also gearing up to release a report on how AI is becoming every professional’s co-pilot, while Metricool reveals fresh ad performance benchmarks to help marketers stay competitive. Add to that LinkedIn’s new “Create on LinkedIn” hub for content strategy, and you’ve got a full toolkit for growth in 2025. Let’s explore what’s new!
Canva and LinkedIn: Easy Video Templates for Creators and Marketers
In a move that aims to make content creation on LinkedIn faster and more accessible, Canva has launched a new collection of video templates designed specifically for the platform. Whether you’re promoting a brand, sharing a job opening, announcing an event, or building your personal brand – these templates make video creation quick and professional.
With LinkedIn users engaging more with rich media content like video, this integration is a smart way to boost visibility without needing advanced design or editing skills.
Source: SocialMediaToday
Features and benefits include:
- Pre-sized templates tailored for LinkedIn feed and Stories
- Customizable layouts for product launches, career milestones, testimonials, and more
- Built-in animations, branding elements, and transitions to enhance video quality
- Ideal for marketers, recruiters, and creators looking to stand out without heavy production costs
This Canva – LinkedIn partnership empowers users to share their message with impact – whether they’re part of a large organization or building something on their own.
Microsoft & LinkedIn Report: AI is Becoming Every Professional’s Personal Assistant
Microsoft and LinkedIn are preparing to release a special edition of their Work Trend Index, set to explore how artificial intelligence is reshaping day-to-day work across industries. Early insights already point to a major transformation in how professionals interact with AI tools.
Key insights:
- Fewer than 4 in 10 companies offer AI training
- Self-taught users are twice as likely to say AI boosts their productivity
- AI is helping with task breakdown, content creation, slide design, and data analysis
Source: Microsoft News
To fully unlock the benefits of AI, workers need to move from casual experimentation to strategic use. Companies are beginning to realize that AI adoption needs more than just tools – it needs leadership, structure, and a skills development plan. The message is clear: AI isn’t just for tech teams – it’s for everyone.
What Does “Good Performance” Look Like on LinkedIn in 2025? New Ad Benchmarks Released
Metricool has just published its latest Ad Performance Benchmarks for 2025, offering marketers and advertisers a clearer picture of how their campaigns stack up across industries and formats. With so many companies investing in B2B advertising on the platform, these updated benchmarks serve as a crucial reference point for planning and optimization.
Whether you’re running Sponsored Content, Message Ads, or Lead Gen Forms, LinkedIn now provides average click-through rates and engagement metrics that allow you to measure your success with greater accuracy.
Highlights:
- Average CTR for Sponsored Content: 0.44%
- B2B Tech leads with an average 0.55% CTR
- Video ads drive the highest engagement
- Top-performing industries: Financial Services, Tech, and Education
What to do with this:
- Use the benchmarks to set realistic goals
- Justify ad budgets with data
- Refine formats and messages based on top industry results
For marketers, these benchmarks are more than just numbers – they’re a strategic tool to improve ROI, justify ad spend, and refine creative approaches based on what actually works.
How AI Is Reshaping Work in 2025 – Key Insights from LinkedIn’s Work Change Report
LinkedIn’s Work Change Report 2025 reveals how AI is transforming the workforce at every level – from the types of roles people hold to the skills they need and how companies operate. The report combines platform data with executive insights to show where the future of work is headed.
A few standout findings:
- Job paths are more dynamic: Today’s professionals are expected to hold twice as many jobs over their careers compared to 15 years ago.
- Skills are evolving rapidly: By 2030, 70% of the skills used in current roles will have changed — with AI driving much of that shift.
- AI is high on the agenda: 88% of global executives say accelerating AI adoption is a top priority this year.
- The business impact is clear: 51% of companies using generative AI report revenue growth of 10% or more.
Source: LinkedIn Pressroom
The bottom line? AI isn’t just a tech trend – it’s reshaping how people grow their careers, how businesses innovate, and what it means to be future-ready.
LinkedIn Launches New “Create on LinkedIn” Hub for Content Tips and Inspiration
LinkedIn has just launched a new “Create on LinkedIn” mini-site – a dedicated hub full of tips, guides, and tools to help users create more engaging content on the platform. Whether you’re just starting to post regularly or looking to refine your content strategy, this resource is designed to support professionals and creators alike in building a more visible and influential presence on LinkedIn.
Source: SocialMediaToday
The site brings together best practices for everything from writing thought leadership posts to leveraging multimedia formats like video and documents. It’s part of LinkedIn’s broader effort to empower members to share ideas, grow their audiences, and contribute to professional conversations in more dynamic ways.
What the hub includes:
- Content strategy tips: Learn how to write posts that resonate, drive conversation, and reflect your expertise.
- Format guides: Get insights on when and how to use text posts, carousels, videos, and newsletters.
- Audience-building advice: Understand how to grow your reach and engage more meaningfully with your network.
- LinkedIn tools walkthroughs: Tutorials and explanations on how to use in-platform tools like Creator Mode, profile features, and analytics.
If you’ve ever wondered how to improve your LinkedIn posts or what kind of content performs best, this new mini-site is a go-to starting point. It’s perfect for creators, marketers, thought leaders – or anyone who wants to show up more effectively on LinkedIn.
The Linked Blog is here to help you or your brand have the best possible LinkedIn presence, so feel free to contact us if you need help! See more about what we can do for you here.
